How visible is American Express in AI search results?

American Express's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1313 AI responses and 109 real user prompts.

What is American Express's AI visibility score?

American Express's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is American Express's share of voice in AI responses?

American Express's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does American Express compare to competitors in AI visibility?

Our competitive analysis shows American Express's performance relative to industry competitors across multiple AI platforms and query types.

How is American Express performing in branded vs non-branded AI queries?

American Express's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

American Express

Brand Report

American Express Report – powered by 1,313 AI answers, 109 real-user prompts & 4,086 citations across 6 LLMs

Track your brand now

American Express: Description auto generated by AI

https://americanexpress.com

Consumer CreditCorporate BankingFinancial Services

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

98%

Leading

Rank #1 / 793 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

22.1%

Leading

Rank #1 / 793 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #5 / 4 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/793

Better than 99.87% of brands

TOP COMPETITORS

Chase

25.7%

Mastercard

25.1%

Visa

24.4%

Lead over Rank 2:72.3%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

Grok

99.3%

Deepseek

99.2%

Gemini

99%

Improvement needed:

Topic Performance

9/9

Leading

Topic Coverage

PERFORMANCE

Leading

Travel Benefits#topic

Growing

#topic

Missing

0 topics

Next target topic:Merchant Services

AI Insights

How often your website is cited in AI-generated answers.

Market Leader Visibility

Leads visibility vs market avg by 97 points

Gap to Next Rank

Gap to Chase is 72.3 points

Closest Challenger

Chase at 25.7% share as strongest rival

TOP RECOMMENDED PRIORITY ACTIONS

Publish 15 FAQs and 10 how-to guides on Online Account Management on Amex site and YouTube

Est.+2%sov increase

Launch cross-channel campaign targeting Credit Card Rewards and Membership Rewards with paid social and search

Est.+1.5%sov increase

Create 3 Travel Benefits videos and 5 blog posts across all 6 AI models

Est.+0.5%visibility maintenance_increase

Fine-tune Grok and Deepseek prompts on top topics to boost AI accuracy

Est.+0.2%ai model_accuracy_increase

Increase total brand mentions by 400 via influencer, affiliate, and employee advocacy across social/blogs

Est.+400%mentions increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Grok

Rank #1 / 99.3% Visibility

Weaknesses

Low Visibility on ChatGPT

Rank #5 / 96.8% Visibility

Opportunities

Threats

Google dominates in 5/9 topics

Rank #8 / 21.2% Visibility

Chase dominates in 4/9 topics

Rank #2 / 25.7% Visibility

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American Express: Description auto generated by AI