How visible is Apple in AI search results?

Apple's AI visibility is measured across 6 different AI models, with comprehensive analysis of 34770 AI responses and 2898 real user prompts.

What is Apple's AI visibility score?

Apple's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Apple's share of voice in AI responses?

Apple's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Apple compare to competitors in AI visibility?

Our competitive analysis shows Apple's performance relative to industry competitors across multiple AI platforms and query types.

How is Apple performing in branded vs non-branded AI queries?

Apple's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Apple

Brand Report

Apple Report – powered by 34,770 AI answers, 2,898 real-user prompts & 209,638 citations across 6 LLMs

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Apple: AI Visibility Report

Description auto generated by AI

https://apple.com

Consumer ElectronicsDigital Media ServicesFinancial Services

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

99.7%

Leading

Rank #1 / 2742 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

62.5%

STRONG

Rank #1 / 2742 brands

Website Citation Share

How often your website is cited in AI-generated answers.

7.5%

MODERATE

Rank #3 / 214 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/2742

Better than 99.96% of brands

TOP COMPETITORS

YouTube

23.1%

MacRumors

21.4%

18.6%

Lead over Rank 2:76.6%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Perplexity

100%

Gemini

100%

Deepseek

100%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

iPhone 17 Pro features#topic

Growing

#topic

Missing

0 topics

Next target topic:App Development Tools

AI Insights

How often your website is cited in AI-generated answers.

Dominant Market Position

Leadership with 76.6 point gap to next rank

Share of Voice Competitors

6.4 points behind Spotify's 68.9% share in streaming

Growth of Youtube and MacRumors

YouTube fast mentions growth at 23.1% share

Top Recommended Priority Actions

Expand video content by creating 50 tutorials for AI platforms

Est.+10%visibility increase

Enhance community engagement in tech forums like Reddit

Est.+2000%mentions increase

Strengthen collaboration with digital payment service brands

Est.+5%share increase

Optimize app development tools visibility on Google

Est.+3%rank improvement

Leverage AI models to improve content recommendation accuracy

Est.+8%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Perplexity

Rank #1 / 100% Visibility

Weaknesses

Low Visibility on Google

Rank #6 / 94.4% Visibility

Opportunities

Threats

YouTube dominates in 9/10 topics

Rank #2 / 23.1% Visibility

MacRumors dominates in 6/10 topics

Rank #3 / 21.4% Visibility

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