How visible is Apple in AI search results?

Apple's AI visibility is measured across 6 different AI models, with comprehensive analysis of 9582 AI responses and 799 real user prompts.

What is Apple's AI visibility score?

Apple's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Apple's share of voice in AI responses?

Apple's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Apple compare to competitors in AI visibility?

Our competitive analysis shows Apple's performance relative to industry competitors across multiple AI platforms and query types.

How is Apple performing in branded vs non-branded AI queries?

Apple's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Apple

Brand Report

Apple Report – powered by 9,582 AI answers, 799 real-user prompts & 51,040 citations across 6 LLMs

Track your brand now

Apple: Description auto generated by AI

https://apple.com

Consumer ElectronicsDigital Media ServicesFinancial Services

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

100%

Leading

Rank #1 / 732 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

59.1%

STRONG

Rank #1 / 732 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #5 / 4 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/732

Better than 99.86% of brands

TOP COMPETITORS

Dolby Vision

21.1%

Spotify

20.8%

YouTube

17.9%

Lead over Rank 2:78.9%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

ChatGPT

100%

Gemini

100%

Grok

100%

Improvement needed:

Topic Performance

8/8

Leading

Topic Coverage

PERFORMANCE

Leading

Smartphone Features#topic

Growing

#topic

Missing

0 topics

Next target topic:App Development Tools

AI Insights

How often your website is cited in AI-generated answers.

Leader with full visibility

Above market average by 99.1 points

Large gap to next rank

Gap to next rank 78.90%

Dolby Vision as threat

Dolby Vision 21.1% share of voice

TOP RECOMMENDED PRIORITY ACTIONS

Publish 20 topic-tailored articles and 4 video series on Wearable Technology and Smart Home Integration across owned channels

Est.+8%visibility increase

Launch 3 cross-channel campaigns per week for 4 weeks on Smartphone Features and Tablet Usability via Spotify, YouTube, and owned properties

Est.+5%visibility increase

Create 5 Dolby Vision comparison content pieces across Spotify, YouTube, and Apple News to defend share of voice

Est.+3%gap closure

Establish 3 platform partnerships to amplify Digital Payment Solutions coverage across partner ecosystems

Est.+2.5%visibility increase

Audit and optimize 50 pages with FAQ schema for App Development Tools and Tablet Usability to improve AI parsing

Est.+1.5%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #1 / 100% Visibility

Weaknesses

Low Visibility on Perplexity

Rank #4 / 100% Visibility

Opportunities

Threats

YouTube dominates in 3/8 topics

Rank #4 / 17.9% Visibility

Google dominates in 3/8 topics

Rank #6 / 16.4% Visibility

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