How visible is Apple in AI search results?

Apple's AI visibility is measured across 6 different AI models, with comprehensive analysis of 7494 AI responses and 625 real user prompts.

What is Apple's AI visibility score?

Apple's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Apple's share of voice in AI responses?

Apple's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Apple compare to competitors in AI visibility?

Our competitive analysis shows Apple's performance relative to industry competitors across multiple AI platforms and query types.

How is Apple performing in branded vs non-branded AI queries?

Apple's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Apple

Brand Report

Apple Report – powered by 7,494 AI answers, 625 real-user prompts & 39,510 citations across 6 LLMs

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Apple: Description auto generated by AI

https://apple.com

Consumer ElectronicsDigital Media ServicesFinancial Services

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Topics

Detailed breakdown of your brand's performance across different topic categories.

All Topics

Non-Branded

Branded

Topic Visibility Rank

See how your brand ranks by visibility across different topic areas

Rank

Topic

Appeared / Total Answers

Visibility Share

Wearable Technology

Leading

24 prompts

347 / 347

100%

Smart Home Integration

Leading

22 prompts

182 / 182

100%

Smartphone Features

Leading

15 prompts

165 / 165

100%

Music Streaming Services

Leading

20 prompts

370 / 370

100%

Laptop Performance

Leading

19 prompts

110 / 110

100%

Digital Payment Solutions

Leading

21 prompts

269 / 269

100%

App Development Tools

Leading

4 prompts

17 / 17

100%

Tablet Usability

Leading

18 prompts

251 / 251

100%

Want to improve your visibility?View detailed suggestions

Topic Visibility Competitors

See which competitors are leading in each topic area and where you stand.

Topic

Your Rank

Top Brands in Topic

Smartphone Features15 prompts

+119

Smart Home Integration22 prompts

+225

Tablet Usability18 prompts

+272

Laptop Performance19 prompts

+140

Digital Payment Solutions21 prompts

+235

Wearable Technology24 prompts

+286

Music Streaming Services20 prompts

+266

App Development Tools4 prompts

+51

Want to improve your visibility?View detailed suggestions

Topic Visibility by AI Model

See your brand's visibility percentage across different AI models for each topic.

Topics

ChatGPT

Gemini

Grok

Perplexity

Deepseek

Want to improve your visibility?View detailed suggestions

Topic Share of Voice Breakdown

Your brand's mention volume and percentage share across topic categories.

Rank

Topic

Your Mentions / Total Mentions

Share of Voice

Smart Home Integration

Leading

22 prompts

5,088/6,665

76.3%

Digital Payment Solutions

STRONG

21 prompts

7,768/11,682

66.5%

App Development Tools

STRONG

4 prompts

254/406

62.6%

Wearable Technology

STRONG

24 prompts

8,230/13,357

61.6%

Smartphone Features

STRONG

15 prompts

2,299/3,739

61.5%

Music Streaming Services

STRONG

20 prompts

9,985/17,113

58.3%

Tablet Usability

MODERATE

18 prompts

4,236/8,532

49.6%

Laptop Performance

MODERATE

19 prompts

1,083/2,537

42.7%

Want to improve your visibility?View detailed suggestions

Topic Share of Voice Competitors

See your competitive position and leading brands in each topic area.

Topic

Your Rank

Top Brands in Topic

Smart Home Integration22 prompts

+225

Digital Payment Solutions21 prompts

+235

App Development Tools4 prompts

+51

Wearable Technology24 prompts

+286

Smartphone Features15 prompts

+119

Music Streaming Services20 prompts

+266

Tablet Usability18 prompts

+272

Laptop Performance19 prompts

+140

Want to improve your visibility?View detailed suggestions

Topic Visibility Rank

See how your brand ranks by visibility across different topic areas

Rank

Topic

Appeared / Total Answers

Visibility Share

Tablet Usability

Leading

12 prompts

202 / 202

100%

Computers and Accessories

Leading

1 prompts

2 / 2

100%

Consumer Electronics Reviews

Leading

1 prompts

4 / 4

100%

Subscription Plans

Leading

1 prompts

5 / 5

100%

Contactless Payment Technology

Leading

1 prompts

116 / 118

98.3%

Wearable Technology

Leading

13 prompts

53 / 54

98.1%

Music Streaming Services

Leading

12 prompts

32 / 33

97%

Digital Payment Solutions

Leading

12 prompts

148 / 153

96.7%

Smartphone Features

Leading

11 prompts

135 / 148

91.2%

Smart Home Integration

Leading

11 prompts

20 / 22

90.9%

Online Shopping Experience

Leading

3 prompts

3 / 4

75%

Laptop Performance

Leading

11 prompts

29 / 39

74.4%

App Development Tools

Leading

8 prompts

12 / 23

52.2%

Smart Home Devices

Leading

2 prompts

1 / 2

50%

Want to improve your visibility?View detailed suggestions

Topic Visibility Competitors

See which competitors are leading in each topic area and where you stand.

Topic

Your Rank

Top Brands in Topic

Tablet Usability12 prompts

+237

Consumer Electronics Reviews1 prompts

+12

Computers and Accessories1 prompts

+11

Subscription Plans1 prompts

Contactless Payment Technology1 prompts

+205

Wearable Technology13 prompts

+77

Music Streaming Services12 prompts

+29

Digital Payment Solutions12 prompts

+272

Smartphone Features11 prompts

+222

Smart Home Integration11 prompts

+74

Online Shopping Experience3 prompts

+42

Laptop Performance11 prompts

+54

App Development Tools8 prompts

+80

Smart Home Devices2 prompts

#28

+28

Want to improve your visibility?View detailed suggestions

Topic Visibility by AI Model

See your brand's visibility percentage across different AI models for each topic.

Topics

ChatGPT

Gemini

Grok

Perplexity

Deepseek

Want to improve your visibility?View detailed suggestions

Topic Share of Voice Breakdown

Your brand's mention volume and percentage share across topic categories.

Rank

Topic

Your Mentions / Total Mentions

Share of Voice

Subscription Plans

Leading

1 prompts

48/210

22.9%

Music Streaming Services

Leading

12 prompts

164/758

21.6%

Consumer Electronics Reviews

Leading

1 prompts

17/83

20.5%

Wearable Technology

Leading

13 prompts

202/1,066

18.9%

Tablet Usability

Leading

12 prompts

1,231/6,535

18.8%

Computers and Accessories

Leading

1 prompts

9/48

18.8%

Contactless Payment Technology

Leading

1 prompts

531/3,320

16%

Digital Payment Solutions

Leading

12 prompts

605/3,976

15.2%

Laptop Performance

Leading

11 prompts

107/818

13.1%

Smart Home Integration

STRONG

11 prompts

60/617

9.7%

Smartphone Features

STRONG

11 prompts

269/3,146

8.6%

Online Shopping Experience

STRONG

3 prompts

9/145

6.2%

App Development Tools

MODERATE

8 prompts

21/779

2.7%

Smart Home Devices

ABSENT

2 prompts

0/97

Want to improve your visibility?View detailed suggestions

Topic Share of Voice Competitors

See your competitive position and leading brands in each topic area.

Topic

Your Rank

Top Brands in Topic

Subscription Plans1 prompts

Music Streaming Services12 prompts

+29

Consumer Electronics Reviews1 prompts

+12

Wearable Technology13 prompts

+77

Tablet Usability12 prompts

+237

Computers and Accessories1 prompts

+11

Contactless Payment Technology1 prompts

+205

Digital Payment Solutions12 prompts

+272

Laptop Performance11 prompts

+54

Smart Home Integration11 prompts

+74

Smartphone Features11 prompts

+222

Online Shopping Experience3 prompts

+42

App Development Tools8 prompts

+80

Smart Home Devices2 prompts

#33

+28

Want to improve your visibility?View detailed suggestions