How visible is Colgate-Palmolive in AI search results?

Colgate-Palmolive's AI visibility is measured across 4 different AI models, with comprehensive analysis of 212 AI responses and 18 real user prompts.

What is Colgate-Palmolive's AI visibility score?

Colgate-Palmolive's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Colgate-Palmolive's share of voice in AI responses?

Colgate-Palmolive's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Colgate-Palmolive compare to competitors in AI visibility?

Our competitive analysis shows Colgate-Palmolive's performance relative to industry competitors across multiple AI platforms and query types.

How is Colgate-Palmolive performing in branded vs non-branded AI queries?

Colgate-Palmolive's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Colgate-Palmolive

Brand Report

Colgate-Palmolive Report – powered by 212 AI answers, 18 real-user prompts & 12 citations across 4 LLMs

Track your brand now

Colgate-Palmolive: Description auto generated by AI

https://colgatepalmolive.com

Consumer Packaged GoodsHousehold ProductsOral Care Products

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

98.2%

Leading

Rank #1 / 85 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

23.7%

Leading

Rank #2 / 85 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #1 / 0 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/85

Better than 98.82% of brands

TOP COMPETITORS

Colgate

47.7%

Palmolive

22.5%

Softsoap

17.1%

Lead over Rank 2:50.5%

AI App Visibility

4/4

AI Apps Coverage

TOP APPS

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Sustainable Living Practices#topic

Growing

#topic

Missing

0 topics

Next target topic:Dental Health Education

AI Insights

How often your website is cited in AI-generated answers.

Market Leader with High Visibility

Leader with 98.2% visibility; 50.50 pp gap to next rank

Topic Visibility Gaps

Oral Hygiene Tips 94.9% vis; Dental Health Education 94.6% vis vs 100% peers

Colgate Leads SoV

Colgate lead SoV 32.6% vs our 23.7%, gap 8.9 pp

TOP RECOMMENDED PRIORITY ACTIONS

Scale Eco-Friendly Packaging content across YouTube, blog, and social with 4 AI models to raise SoV by 5 points

Est.+5%share of_voice_increase

Run targeted Home Hygiene Practices campaign across paid social and influencer channels to close gap vs Colgate by 8.9 points

Est.+8.9%competitive gap_closure

Publish 6 new topic guides across blog and YouTube to boost total mentions by 20%

Est.+20%mentions increase

Improve Oral Hygiene Tips visibility from 94.9% to 98.0% via FAQ schema and optimized content

Est.+3.1%topic visibility_increase

Improve Dental Health Education visibility from 94.6% to 100% via video series and long-form articles

Est.+5.4%topic visibility_increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Topic: Sustainable Living Practices

Rank #1 / 100% Visibility

Weaknesses

Weak Topic: Dental Health Education

Rank #10 / 94.6% Visibility

Opportunities

Threats

Colgate dominates in 8/10 topics

Rank #2 / 47.7% Visibility

Palmolive dominates in 6/10 topics

Rank #3 / 22.5% Visibility

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Colgate-Palmolive: Description auto generated by AI