How visible is Disney in AI search results?

Disney's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1411 AI responses and 118 real user prompts.

What is Disney's AI visibility score?

Disney's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Disney's share of voice in AI responses?

Disney's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Disney compare to competitors in AI visibility?

Our competitive analysis shows Disney's performance relative to industry competitors across multiple AI platforms and query types.

How is Disney performing in branded vs non-branded AI queries?

Disney's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Disney

Brand Report

Disney Report – powered by 1,411 AI answers, 118 real-user prompts & 637 citations across 6 LLMs

Track your brand now

Disney: AI Visibility Report

Description auto generated by AI

https://disney.com

Consumer Products and MerchandisingEntertainment ConglomerateFilm and Television Production

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

98.1%

Leading

Rank #1 / 859 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

38.1%

Leading

Rank #1 / 859 brands

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #69 / 68 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/859

Better than 99.88% of brands

TOP COMPETITORS

Marvel

40.8%

Disney+

40.1%

Star Wars

37.4%

Lead over Rank 2:57.3%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Grok

100%

ChatGPT

98.4%

Gemini

97.8%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Interactive Games#topic

Growing

#topic

Missing

0 topics

Next target topic:Fan Events

AI Insights

How often your website is cited in AI-generated answers.

Dominant Visibility Share

Above market average by 97.3 points

Share of Voice Competition

Loss to Marvel by 34.5% share of voice

Growth of Marvel

Marvel's 725 mentions indicate potential pressure

Top Recommended Priority Actions

Enhance content on emerging topics via YouTube series

Est.+5%visibility increase

Launch targeted ads in gaming and streaming forums

Est.+4%share of_voice_increase

Expand partnerships for exclusive content with streamers

Est.+3%rank improvement

Implement data-driven email campaigns for vacay packages

Est.+200%engagement increase

Amplify presence on Reddit with community engagement

Est.+6%share of_voice_increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Grok

Rank #1 / 100% Visibility

Weaknesses

Low Visibility on Deepseek

Rank #5 / 96.9% Visibility

Opportunities

Threats

Disney+ dominates in 5/10 topics

Rank #3 / 40.1% Visibility

Pixar dominates in 3/10 topics

Rank #5 / 33% Visibility

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Disney: AI Visibility Report