How visible is Etsy in AI search results?

Etsy's AI visibility is measured across 6 different AI models, with comprehensive analysis of 891 AI responses and 74 real user prompts.

What is Etsy's AI visibility score?

Etsy's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Etsy's share of voice in AI responses?

Etsy's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Etsy compare to competitors in AI visibility?

Our competitive analysis shows Etsy's performance relative to industry competitors across multiple AI platforms and query types.

How is Etsy performing in branded vs non-branded AI queries?

Etsy's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Etsy

Brand Report

Etsy Report – powered by 891 AI answers, 74 real-user prompts & 1,030 citations across 6 LLMs

Track your brand now

Etsy: Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.

https://etsy.com

Craft Supplies RetailerE-commerce MarketplaceHandmade Goods Platform

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

93.3%

Leading

Rank #1 / 887 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

42.5%

Leading

Rank #1 / 887 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #3 / 2 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/887

Better than 99.89% of brands

TOP COMPETITORS

Instagram (Meta)

14.6%

Amazon Web Services (AWS)

13.3%

eBay

8.6%

Lead over Rank 2:78.7%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

Gemini

93.9%

ChatGPT

92.7%

Improvement needed:

Topic Performance

8/9

Leading

Topic Coverage

PERFORMANCE

Leading

Home Decor#topic

Growing

#topic

Missing

0 topics

Next target topic:Custom Clothing

AI Insights

How often your website is cited in AI-generated answers.

Market leadership in visibility

Leads with 93.3% visibility vs avg 0.5%

Gap to next rank

Gap to next rank: 78.70%

Instagram (Meta) potential disruption

Rank #2, 14.6% SOV; risk if growth accelerates

TOP RECOMMENDED PRIORITY ACTIONS

Publish 60 tutorial videos on YouTube and TikTok for Home Decor and Personalized Gifts

Est.+5%visibility increase

Launch influencer program with 40 creators on Instagram and TikTok to boost topic SOV

Est.+3.5%share of_voice_increase

Implement FAQ schema on top topic pages (Home Decor, Personalized Gifts) to improve AI parsing

Est.+2.8%findability improvement

Create 25 blog posts and 15 Pinterest pins for Craft Supplies and Art Prints via Etsy blog and Pinterest

Est.+4.2%visibility increase

Audit and optimize 50 pages with structured data and internal linking for top topics

Est.+2%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Gemini

Rank #2 / 93.9% Visibility

Weaknesses

Low Visibility on ChatGPT

Rank #4 / 92.7% Visibility

Opportunities

Threats

Amazon Web Services (AWS) dominates in 5/9 topics

Rank #3 / 13.3% Visibility

Michaels dominates in 4/9 topics

Rank #5 / 7.6% Visibility

Want to improve your visibility?View detailed suggestions

Etsy: Find the perfect handmade gift, vintage & on-trend clothes, unique jewelry, and more… lots more.