How visible is Hermès in AI search results?

Hermès's AI visibility is measured across 6 different AI models, with comprehensive analysis of 827 AI responses and 69 real user prompts.

What is Hermès's AI visibility score?

Hermès's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Hermès's share of voice in AI responses?

Hermès's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Hermès compare to competitors in AI visibility?

Our competitive analysis shows Hermès's performance relative to industry competitors across multiple AI platforms and query types.

How is Hermès performing in branded vs non-branded AI queries?

Hermès's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Hermès

Brand Report

Hermès Report – powered by 827 AI answers, 69 real-user prompts & 272 citations across 6 LLMs

Track your brand now

Hermès: Description auto generated by AI

https://hermes.com

High-End Accessories BrandLeather Goods ManufacturerLuxury Fashion House

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

91.7%

Leading

Rank #1 / 451 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

43.2%

Leading

Rank #1 / 451 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/451

Better than 99.78% of brands

TOP COMPETITORS

Rolex

19.6%

Gucci

18%

Patek Philippe

14.9%

Lead over Rank 2:72.1%

AI App Visibility

5/5

AI Apps Coverage

TOP APPS

ChatGPT

93.4%

Gemini

90.1%

Improvement needed:

Topic Performance

8/9

Leading

Topic Coverage

PERFORMANCE

Leading

Tableware#topic

Growing

#topic

Missing

0 topics

Next target topic:Jewelry

AI Insights

How often your website is cited in AI-generated answers.

Market leadership intact

Hermès ranks #1 with 91.7% visibility vs avg 1.3%

Close gap to next rank

Rolex trails by 72.10 points in share

Rolex remains strongest challenger

Rolex 19.6% share, 72.1 points behind

TOP RECOMMENDED PRIORITY ACTIONS

Maintain Top-1 across 5 key topics via Hermès site and social channels

Est.+5%topic rank_maintained

Shrink Rolex gap by 50% through targeted SOV campaigns (paid media and influencers)

Est.+36.05%gap closure

Increase Share of Voice by 5 percentage points across platforms

Est.+5%sov increase

Protect 100% Tableware visibility with SEO/Content optimization

Est.+100%topic visibility_maintained

Preserve 99.1% visibility for Luxury Leather Goods with targeted optimization

Est.+99.1%topic visibility_maintained

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #1 / 93.4% Visibility

Weaknesses

Low Visibility on Gemini

Rank #4 / 90.1% Visibility

Opportunities

Potential Topics:

#Jewelry

Your Visibility: 59.1%

Topic Leader: 77.3%

Threats

Gucci dominates in 6/9 topics

Rank #3 / 18% Visibility

Dior dominates in 5/9 topics

Rank #6 / 13.8% Visibility

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Hermès: Description auto generated by AI