How visible is Hermès in AI search results?

Hermès's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1659 AI responses and 138 real user prompts.

What is Hermès's AI visibility score?

Hermès's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Hermès's share of voice in AI responses?

Hermès's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Hermès compare to competitors in AI visibility?

Our competitive analysis shows Hermès's performance relative to industry competitors across multiple AI platforms and query types.

How is Hermès performing in branded vs non-branded AI queries?

Hermès's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Hermès

Brand Report

Hermès Report – powered by 1,659 AI answers, 138 real-user prompts & 1,663 citations across 6 LLMs

Track your brand now

Hermès: AI Visibility Report

Description auto generated by AI

https://hermes.com

High-End Accessories BrandLeather Goods ManufacturerLuxury Fashion House

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

92%

Leading

Rank #1 / 678 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

42.4%

Leading

Rank #1 / 678 brands

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #14 / 13 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/678

Better than 99.85% of brands

TOP COMPETITORS

Gucci

19.1%

Rolex

17.5%

Dior

15.1%

Lead over Rank 2:72.9%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Grok

93%

ChatGPT

91.8%

Deepseek

91.8%

Improvement needed:

Topic Performance

8/10

Leading

Topic Coverage

PERFORMANCE

Leading

Home Decor#topic

Growing

#topic

Missing

0 topics

Next target topic:Jewelry

AI Insights

How often your website is cited in AI-generated answers.

Leader in Market Visibility

Above market average visibility by 90.6 points

Close Gap in Jewelry

43.7% gap behind top 9 competitors in visibility

Watch Out for Gucci

Gucci at 19.6% visibility, highest among rivals

Top Recommended Priority Actions

Strengthen content in Jewelry

Est.+15%visibility increase

Enhance AI parsing with FAQ schema

Est.+5%visibility increase

Boost mentions with influencer partnerships

Est.+750%mentions increase

Launch targeted campaigns for Luxury Watches

Est.+10%visibility increase

Optimize SEO targeting for Gucci's keywords

Est.+8%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Grok

Rank #3 / 93% Visibility

Weaknesses

Low Visibility on Gemini

Rank #6 / 89.9% Visibility

Opportunities

Potential Topics:

#Jewelry

Your Visibility: 56.3%

Topic Leader: 78.1%

Threats

Gucci dominates in 7/10 topics

Rank #2 / 19.1% Visibility

Dior dominates in 6/10 topics

Rank #4 / 15.1% Visibility

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Hermès: AI Visibility Report