How visible is Kraken in AI search results?

Kraken's AI visibility is measured across 6 different AI models, with comprehensive analysis of 200391 AI responses and 16699 real user prompts.

What is Kraken's AI visibility score?

Kraken's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Kraken's share of voice in AI responses?

Kraken's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Kraken compare to competitors in AI visibility?

Our competitive analysis shows Kraken's performance relative to industry competitors across multiple AI platforms and query types.

How is Kraken performing in branded vs non-branded AI queries?

Kraken's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Kraken

Brand Report

Kraken Report – powered by 200,391 AI answers, 16,699 real-user prompts & 1,057,860 citations across 6 LLMs

Track your brand now

Kraken: Buy, sell, trade, and store your cryptocurrencies on Kraken, a regulated and secure crypto trading platform .

https://kraken.com

Blockchain Financial ServicesCentralized ExchangeCryptocurrency Trading Platform

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

99.3%

Leading

Rank #1 / 2070 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

69.2%

STRONG

Rank #1 / 2070 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2673 / 2672 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/2070

Better than 99.95% of brands

TOP COMPETITORS

Ethereum

25.6%

Bitcoin

22%

Binance

20.8%

Lead over Rank 2:73.7%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

Perplexity

100%

Grok

99.9%

Gemini

99.7%

Improvement needed:

Topic Performance

13/13

Leading

Topic Coverage

PERFORMANCE

Leading

Crypto Security Measures#topic

Growing

#topic

Missing

0 topics

Next target topic:Margin Trading

AI Insights

How often your website is cited in AI-generated answers.

Market Lead in Visibility

Kraken 99.3% visibility share, leading the market.

Large gap to 2nd place

Gap to Ethereum is 73.70 points to next rank

Second-place pressure

Ethereum 25.6% share; Solana 14.7% shows risk

TOP RECOMMENDED PRIORITY ACTIONS

Publish 50 tutorial videos targeting long-tail keywords on YouTube and Kraken-branded site

Est.+1.5%visibility increase

Launch Reddit engagement campaign in r/crypto and r/defi; post 100+ crossposts and AMAs

Est.+10000%mentions increase

Publish 30 SEO-optimized FAQs for Crypto Security Measures and Centralized Exchange on Kraken site

Est.+0.8%visibility increase

Establish partnerships with Binance and Coinbase to co-create content; deploy on partner channels to boost share of voice by 2 points

Est.+2%share of_voice_increase

Develop 20 data-driven case studies on Crypto Security Measures and Centralized Exchange; distribute via LinkedIn and Twitter

Est.+0.9%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Perplexity

Rank #1 / 100% Visibility

Weaknesses

Low Visibility on ChatGPT

Rank #6 / 98.3% Visibility

Opportunities

Threats

Ethereum dominates in 9/13 topics

Rank #2 / 25.6% Visibility

Binance dominates in 8/13 topics

Rank #4 / 20.8% Visibility

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