OverviewBrand VisibilityPromptsGeographySentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

brand

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All Rights Reserved.

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Kraken

kraken.com

Cryptocurrency exchange platform for buying, selling, and trading digital assets.

Category
Avg. Monthly Traffic

9,525,435

Top Country
United States

United States

Top Traffic Source

Direct

Desktop preview
Mobile preview
Device mockup

Monthly Traffic

Total vs AI-driven traffic over the last 3 months

Total Traffic
AI Traffic

Top AI Platform

Which AI platforms mention your brand most often, with larger circles indicating higher mention volume.

Top Countries

Top 5 countries by traffic share

Traffic Share
United States

United States 45%

Germany

Germany 7%

United Kingdom

United Kingdom 7%

Canada

Canada 5%

France

France 5%

Traffic Sources

Where visitors come from

Rank

Source

Percentage

#1

Direct

54,789 visits

70.0%

#2

Search

25,194 visits

25.0%

#3

Referrals

5,368 visits

4.0%

#4

Social

733 visits

1.0%

#5

Paid Referrals

954 visits

1.0%

#6

Mail

0 visits

0.0%

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#3/8110

Better than 99.96% of brands

Top Competitors

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Binance
73.6%
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Coinbase
72.7%
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OKX
41.2%
Gap to leader:-1.3%

AI App Visibility

6/6

AI Chatbots Coverage

Top AI Chatbot

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Perplexity
100%
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Grok
99.9%
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Gemini
99.8%
Improvement needed:

Topic Performance

5/14

STRONG

Topic Coverage

Performance

Leading
Digital Content...
#topic
#2
Growing
Cryptocurrency Trading Platform#topic
#3
Missing
0 topics
Next target topic:Crypto Wallet

Brand Visibility

Shows how often your brand appears in AI-generated answers.

Your brand is mentioned in total analyzed answers.
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Total Answers Mentioned Your Brand
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Visibility Rank

See how your brand ranks by how often it appears in AI answers.

Your brand is ranked domains.
Rank
Brand
Answer Mentioned
Brand Visibility
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Visibility by AI Chatbots

Shows the percentage of each AI Chatbot's answers that mention your brand.

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Perplexity
Grok
Gemini
Deepseek
ChatGPT
Google

Visibility Share by AI Model Breakdown

See which AI models mention your brand most often in their answers.

Rank
Model
Answers Appeared / Total
Brand Visibility
/
/
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Share of Voice

Shows your brand's share of all brand mentions.

Your brand is mentioned in total brand mentions.
Total Mentions of Your Brand

Share of Voice Rank

See how your brand ranks by its share of all brand mentions.

Your brand is ranked brands.
Rank
Brand
Brand Mentions
Share of Voice
Want to improve your visibility?View detailed suggestions

Citation Share

How often your website is cited in AI-generated answers.

5.2%
MODERATE

Your website is cited in 43,177 / 828,614 total citations.

Total citations of Your Website

Citation Rank

See how your website ranks by its share of all citations.

#1

Your website is ranked 1 / 11,476 domains.

Rank
Domain
Citation Count
Citation Share
1
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kraken.com
YOUR BRAND
100 Page
43,120
5.2%
2
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investopedia.com
THIRD-PARTY
100 Page
31,549
3.8%
3
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koinly.io
THIRD-PARTY
94 Page
21,659
2.6%
4
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google.com
THIRD-PARTY
99 Page
17,979
2.2%
5
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money.com
THIRD-PARTY
75 Page
14,624
1.8%
6
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coinbase.com
THIRD-PARTY
100 Page
13,253
1.6%
Want to improve your visibility?View detailed suggestions

Citation Sources

Detailed citation counts by source type.

Your Website: 53.43%
Competitors: 0.14%
Third-party: 46.43%