How visible is Netflix in AI search results?

Netflix's AI visibility is measured across 6 different AI models, with comprehensive analysis of 2507 AI responses and 209 real user prompts.

What is Netflix's AI visibility score?

Netflix's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Netflix's share of voice in AI responses?

Netflix's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Netflix compare to competitors in AI visibility?

Our competitive analysis shows Netflix's performance relative to industry competitors across multiple AI platforms and query types.

How is Netflix performing in branded vs non-branded AI queries?

Netflix's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Netflix

Brand Report

Netflix Report – powered by 2,507 AI answers, 209 real-user prompts & 13,185 citations across 6 LLMs

Track your brand now

Netflix: Description auto generated by AI

https://netflix.com

Digital Distribution ServiceFilm Production CompanyStreaming Media Platform

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

99.9%

Leading

Rank #1 / 691 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

66.1%

STRONG

Rank #1 / 691 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/691

Better than 99.86% of brands

TOP COMPETITORS

Apple

31.7%

Google

26.3%

Amazon Web Services (AWS)

15%

Lead over Rank 2:68.2%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

ChatGPT

100%

Gemini

100%

Perplexity

100%

Improvement needed:

Topic Performance

8/8

Leading

Topic Coverage

PERFORMANCE

Leading

Customer Support#topic

Growing

#topic

Missing

0 topics

Next target topic:Device Compatibility

AI Insights

How often your website is cited in AI-generated answers.

Market leadership edge

Market leader with 99.9% visibility

Gap to next rank

68.20% gap to #2 Apple

Apple as rising threat

Apple holds #2 with 31.7% share.

TOP RECOMMENDED PRIORITY ACTIONS

Scale cross-channel campaign to lift Share of Voice from 66.1% to 70.1% by targeting top 5 competitors across social, search, and PR

Est.+4%share of_voice_increase

Target Apple and Google with a combined SOV reduction by 2 percentage points via optimized content and PR

Est.+2%competitor sov_reduction

Double priority on Streaming Service Plans and Device Compatibility topics; publish fresher content to push 0.5 percentage point visibility increase

Est.+0.5%topic visibility_increase

Implement 24x7 topic health checks and refresh workflows to maintain 100% visibility on 4 additional topics across AI models

Est.+1%visibility maintenance

Create 5 new topic-focused FAQs assets across all AI models to broaden topic coverage

Est.+5%topic coverage_increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #1 / 100% Visibility

Weaknesses

Low Visibility on Perplexity

Rank #3 / 100% Visibility

Opportunities

Threats

Apple dominates in 8/8 topics

Rank #2 / 31.7% Visibility

Google dominates in 5/8 topics

Rank #3 / 26.3% Visibility

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