How visible is ServiceNow in AI search results?

ServiceNow's AI visibility is measured across 5 different AI models, with comprehensive analysis of 766 AI responses and 64 real user prompts.

What is ServiceNow's AI visibility score?

ServiceNow's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is ServiceNow's share of voice in AI responses?

ServiceNow's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does ServiceNow compare to competitors in AI visibility?

Our competitive analysis shows ServiceNow's performance relative to industry competitors across multiple AI platforms and query types.

How is ServiceNow performing in branded vs non-branded AI queries?

ServiceNow's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

ServiceNow

Brand Report

ServiceNow Report – powered by 766 AI answers, 64 real-user prompts & 535 citations across 5 LLMs

Track your brand now

ServiceNow: Streamline your enterprise workflows with the ServiceNow AI Platform—empowering both customers and employees in every corner of your business.

https://servicenow.com

Artificial Intelligence (AI) SolutionsCloud ComputingEnterprise Software

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

96.1%

Leading

Rank #1 / 522 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

43.2%

Leading

Rank #1 / 522 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/522

Better than 99.81% of brands

TOP COMPETITORS

Windows

31.2%

Amazon Web Services (AWS)

16%

Salesforce

15.4%

Lead over Rank 2:64.9%

AI App Visibility

5/5

AI Apps Coverage

TOP APPS

Gemini

96.6%

ChatGPT

95.9%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Human resources service delivery#topic

Growing

#topic

Missing

0 topics

Next target topic:Low-code app development

AI Insights

How often your website is cited in AI-generated answers.

Market leadership strength

Leader with 96.1% visibility and top rank

Gap to next rank

64.90 percentage points behind Windows

Windows as primary threat

Windows 31.2% market share could challenge lead

TOP RECOMMENDED PRIORITY ACTIONS

Publish 40 tutorials and 20 blog posts on IT service management tools and AI-driven IT operations across YouTube, LinkedIn, and the ServiceNow blog.

Est.+3.5%visibility increase

Implement FAQ schema on top 10 topic pages to improve AI parsing and search visibility (HR service delivery, IT service management tools, AI-driven IT operations, GRC, digital transformation).

Est.+1.5%visibility increase

Secure 20 guest articles and 6 co-branded webinars with 5 industry media outlets and 5 partner sites to lift top-topic share of voice.

Est.+2%share of_voice_increase

Launch influencer listening program with 15 micro-influencers across LinkedIn and YouTube to boost low-code development topic visibility.

Est.+1.2%visibility increase

Host 6 webinars on AI-powered workflow automation and security ops via LinkedIn Live and YouTube to deepen coverage of high-priority topics.

Est.+1.8%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Gemini

Rank #2 / 96.6% Visibility

Weaknesses

Low Visibility on ChatGPT

Rank #4 / 95.9% Visibility

Opportunities

Threats

Windows dominates in 9/10 topics

Rank #2 / 31.2% Visibility

Salesforce dominates in 5/10 topics

Rank #4 / 15.4% Visibility

Want to improve your visibility?View detailed suggestions

ServiceNow: Streamline your enterprise workflows with the ServiceNow AI Platform—empowering both customers and employees in every corner of your business.