How visible is ServiceNow in AI search results?

ServiceNow's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1431 AI responses and 119 real user prompts.

What is ServiceNow's AI visibility score?

ServiceNow's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is ServiceNow's share of voice in AI responses?

ServiceNow's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does ServiceNow compare to competitors in AI visibility?

Our competitive analysis shows ServiceNow's performance relative to industry competitors across multiple AI platforms and query types.

How is ServiceNow performing in branded vs non-branded AI queries?

ServiceNow's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

ServiceNow

Brand Report

ServiceNow Report – powered by 1,431 AI answers, 119 real-user prompts & 538 citations across 6 LLMs

Track your brand now

ServiceNow: AI Visibility Report

Streamline your enterprise workflows with the ServiceNow AI Platform—empowering both customers and employees in every corner of your business.

https://servicenow.com

Artificial Intelligence (AI) SolutionsCloud ComputingEnterprise Software

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

96%

Leading

Rank #1 / 566 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

43.3%

Leading

Rank #1 / 566 brands

Website Citation Share

How often your website is cited in AI-generated answers.

16%

Leading

Rank #1 / 93 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/566

Better than 99.82% of brands

TOP COMPETITORS

Windows

29.1%

Amazon Web Services (AWS)

14.5%

Salesforce

13.8%

Lead over Rank 2:66.9%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Gemini

96.5%

ChatGPT

96.1%

Grok

95.9%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Human resources service delivery#topic

Growing

#topic

Missing

0 topics

Next target topic:Low-code app development

AI Insights

How often your website is cited in AI-generated answers.

Dominant Market Leadership

Leading with 96% visibility, far above market average

Content Mentions Discrepancy

6.4% behind Windows in mentions ranking

AWS Growth Threat

AWS growing with strong visibility in IT service tools

Top Recommended Priority Actions

Launch campaign targeting IT service management tools keywords

Est.+10%visibility increase

Engage in partner webinars focused on digital transformation

Est.+8%rank improvement

Promote HR service delivery via LinkedIn

Est.+15%mentions increase

Optimize content for Gemini AI parsing

Est.+5%AI model_performance

Develop educational content on AI-driven IT operations

Est.+7%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Gemini

Rank #2 / 96.5% Visibility

Weaknesses

Low Visibility on Deepseek

Rank #5 / 95.5% Visibility

Opportunities

Threats

Windows dominates in 9/10 topics

Rank #2 / 29.1% Visibility

Salesforce dominates in 5/10 topics

Rank #4 / 13.8% Visibility

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ServiceNow: AI Visibility Report