OverviewBrand VisibilityPromptsGeographySentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

brand

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All Rights Reserved.

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Shell

shell.com

Shell is a global group of energy and petrochemical companies. Learn more about Shell on our global website.

Category
Avg. Monthly Traffic

3,479,056

Top Country
United States

United States

Top Traffic Source

Direct

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Mobile preview
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Monthly Traffic

Total vs AI-driven traffic over the last 3 months

Total Traffic
AI Traffic

Top AI Platform

Which AI platforms mention your brand most often, with larger circles indicating higher mention volume.

Top Countries

Top 5 countries by traffic share

Traffic Share
United States

United States 16%

Malaysia

Malaysia 10%

United Kingdom

United Kingdom 9%

Germany

Germany 6%

Netherlands

Netherlands 6%

Traffic Sources

Where visitors come from

Rank

Source

Percentage

#1

Direct

89,709 visits

45.0%

#2

Search

72,612 visits

45.0%

#3

Referrals

19,032 visits

9.0%

#4

Social

1,241 visits

1.0%

#5

Paid Referrals

2,118 visits

1.0%

#6

Mail

0 visits

0.0%

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/2230

Better than 99.96% of brands

Top Competitors

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TotalEnergies
21.7%
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BP
21.4%
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Equinor
13.1%
Lead over Rank 2:69.6%

AI App Visibility

0/0

AI Chatbots Coverage

Top AI Chatbot

Improvement needed:

Topic Performance

10/12

Leading

Topic Coverage

Performance

Leading
Oil and Gas Exp...
#topic
#1
Growing
Carbon Capture Technologies#topic
#2
Missing
0 topics
Next target topic:Carbon Capture Technologies

Brand Visibility

Shows how often your brand appears in AI-generated answers.

Your brand is mentioned in total analyzed answers.
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Total Answers Mentioned Your Brand
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Visibility Rank

See how your brand ranks by how often it appears in AI answers.

Your brand is ranked domains.
Rank
Brand
Answer Mentioned
Brand Visibility
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Visibility by AI Chatbots

Shows the percentage of each AI Chatbot's answers that mention your brand.

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Visibility Share by AI Model Breakdown

See which AI models mention your brand most often in their answers.

Rank
Model
Answers Appeared / Total
Brand Visibility
No model data available
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Share of Voice

Shows your brand's share of all brand mentions.

Your brand is mentioned in total brand mentions.
Total Mentions of Your Brand

Share of Voice Rank

See how your brand ranks by its share of all brand mentions.

Your brand is ranked brands.
Rank
Brand
Brand Mentions
Share of Voice
Want to improve your visibility?View detailed suggestions

Citation Share

How often your website is cited in AI-generated answers.

8.5%
MODERATE

Your website is cited in 181 / 2,117 total citations.

Total citations of Your Website

Citation Rank

See how your website ranks by its share of all citations.

#2

Your website is ranked 2 / 776 domains.

Rank
Domain
Citation Count
Citation Share
1
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google.com
THIRD-PARTY
137 Page
190
9.3%
2
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shell.com
YOUR BRAND
67 Page
180
8.8%
3
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totalenergies.com
THIRD-PARTY
23 Page
39
1.9%
4
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petrochemexpert.com
THIRD-PARTY
22 Page
26
1.3%
5
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mdpi.com
THIRD-PARTY
20 Page
25
1.2%
6
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anchinv.com
THIRD-PARTY
16 Page
25
1.2%
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Citation Sources

Detailed citation counts by source type.

Your Website: 8.87%
Competitors: 0%
Third-party: 91.13%