How visible is Unilever in AI search results?

Unilever's AI visibility is measured across 4 different AI models, with comprehensive analysis of 486 AI responses and 41 real user prompts.

What is Unilever's AI visibility score?

Unilever's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Unilever's share of voice in AI responses?

Unilever's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Unilever compare to competitors in AI visibility?

Our competitive analysis shows Unilever's performance relative to industry competitors across multiple AI platforms and query types.

How is Unilever performing in branded vs non-branded AI queries?

Unilever's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Unilever

Brand Report

Unilever Report – powered by 486 AI answers, 41 real-user prompts & 24 citations across 4 LLMs

Track your brand now

Unilever: Description auto generated by AI

https://unilever.com

Beauty and WellbeingConsumer Packaged Goods (CPG)Food and Beverage

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

95.9%

Leading

Rank #1 / 369 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

55.5%

Leading

Rank #1 / 369 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #1 / 0 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/369

Better than 99.73% of brands

TOP COMPETITORS

Dove

21.7%

Patagonia

14%

Hellmann's

12.4%

Lead over Rank 2:74.2%

AI App Visibility

4/4

AI Apps Coverage

TOP APPS

ChatGPT

96.2%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Climate Action Initiatives#topic

Growing

#topic

Missing

0 topics

Next target topic:Employee Diversity Initiatives

AI Insights

How often your website is cited in AI-generated answers.

Market Leader in visibility

Rank 1 of 369 with 95.9% visibility share

Gap to next rank

Gap to Dove (Rank 2) is 74.2%

Dove as primary challenger

Dove has 21.7% share and 68 mentions

TOP RECOMMENDED PRIORITY ACTIONS

Launch 50 tutorial videos on Climate Action Initiatives across YouTube and LinkedIn

Est.+3%visibility increase

Publish 30 case studies on Sustainable Packaging Solutions on official site and trade media

Est.+2.2%visibility increase

Enhance site content with FAQ schema for Product Ingredient Transparency and Consumer Product Safety

Est.+1.8%visibility increase

Coordinate quarterly briefings with top sustainability outlets on Corporate Environmental Policies

Est.+1.4%share of_voice_increase

Partner with 5 sustainability influencers for cross posts on social channels about Brand Social Responsibility

Est.+1.2%share of_voice_increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #3 / 96.2% Visibility

Weaknesses

Low Visibility on ChatGPT

Rank #3 / 96.2% Visibility

Opportunities

Threats

Dove dominates in 6/10 topics

Rank #2 / 21.7% Visibility

Windows dominates in 3/10 topics

Rank #7 / 11.1% Visibility

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Unilever: Description auto generated by AI