How visible is Unilever in AI search results?

Unilever's AI visibility is measured across 6 different AI models, with comprehensive analysis of 917 AI responses and 76 real user prompts.

What is Unilever's AI visibility score?

Unilever's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Unilever's share of voice in AI responses?

Unilever's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Unilever compare to competitors in AI visibility?

Our competitive analysis shows Unilever's performance relative to industry competitors across multiple AI platforms and query types.

How is Unilever performing in branded vs non-branded AI queries?

Unilever's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Unilever

Brand Report

Unilever Report – powered by 917 AI answers, 76 real-user prompts & 28 citations across 6 LLMs

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Unilever: AI Visibility Report

Description auto generated by AI

https://unilever.com

Beauty and WellbeingConsumer Packaged Goods (CPG)Food and Beverage

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

95.1%

Leading

Rank #1 / 474 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

50.7%

Leading

Rank #1 / 474 brands

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #1 / 0 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/474

Better than 99.79% of brands

TOP COMPETITORS

Dove

19.6%

Patagonia

14.9%

IKEA

11.7%

Lead over Rank 2:75.5%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

ChatGPT

96.1%

Gemini

95.2%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Climate Action Initiatives#topic

Growing

#topic

Missing

0 topics

Next target topic:Employee Diversity Initiatives

AI Insights

How often your website is cited in AI-generated answers.

Market Dominance

Leading with 75.50% visibility gap to Dove

Competitive Intensity

High intensity poses strategic risks

Mentions by Dove

Dove gaining mentions; threat to dominance

Top Recommended Priority Actions

Enhance social media interactions with thematic campaigns

Est.+2%rank improvement

Deploy AI model optimization for content parsing

Est.+3%visibility increase

Expand influencer partnerships focusing on climate action

Est.+200%mentions increase

Launch community initiatives to boost brand mentions

Est.+7%visibility increase

Target cross-industry collaboration on sustainable packaging

Est.+150%mentions increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #3 / 96.1% Visibility

Weaknesses

Low Visibility on Gemini

Rank #4 / 95.2% Visibility

Opportunities

Threats

Patagonia dominates in 4/10 topics

Rank #3 / 14.9% Visibility

Dove dominates in 4/10 topics

Rank #2 / 19.6% Visibility

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Unilever: AI Visibility Report