How visible is Vanguard in AI search results?

Vanguard's AI visibility is measured across 6 different AI models, with comprehensive analysis of 718 AI responses and 60 real user prompts.

What is Vanguard's AI visibility score?

Vanguard's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Vanguard's share of voice in AI responses?

Vanguard's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Vanguard compare to competitors in AI visibility?

Our competitive analysis shows Vanguard's performance relative to industry competitors across multiple AI platforms and query types.

How is Vanguard performing in branded vs non-branded AI queries?

Vanguard's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Vanguard

Brand Report

Vanguard Report – powered by 718 AI answers, 60 real-user prompts & 230 citations across 6 LLMs

Track your brand now

Vanguard: From day one, we set out to think beyond profits and take a stand for everyday investors. We offer high-quality investments, savings strategies, personalized financial advice, retirement tools, and relevant market insights that help you build a future for those you love.

https://vanguard.com

Asset ManagementFinancial ServicesInvestment Management

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

98.2%

Leading

Rank #1 / 170 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

77.8%

Leading

Rank #1 / 170 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #1 / 0 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/170

Better than 99.41% of brands

TOP COMPETITORS

S&P Global

21.2%

Fidelity

17.7%

Charles Schwab

16.3%

Lead over Rank 2:77%

AI App Visibility

4/4

AI Apps Coverage

TOP APPS

ChatGPT

98.5%

Gemini

98.2%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Tax-Efficient Investing#topic

Growing

#topic

Missing

0 topics

Next target topic:Financial Education

AI Insights

How often your website is cited in AI-generated answers.

Market Leader in Visibility

Leads with 98.2% visibility and rank 1 of 170.

Gap to Next Rank

Gap to rank 2 is 77.0 percentage points.

Closest Challenger

S&P Global: 21.2% share, 121 mentions.

TOP RECOMMENDED PRIORITY ACTIONS

Publish 12 new articles on Investment Strategies and Mutual Funds on Vanguard site and LinkedIn

Est.+2%visibility increase

Create 8 explainer videos on Tax-Efficient Investing for YouTube and Vanguard Channel

Est.+120%mentions increase

Launch 6-week Financial Education FAQ content with schema on site and search

Est.+1.5%visibility increase

Repurpose 10 existing assets into short-form formats for TikTok and LinkedIn

Est.+2%sov increase

Audit AI model content taxonomy and FAQs to sustain 98.6 and 98.5% accuracy for Grok and ChatGPT

Est.+0.5%model accuracy_stability

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #2 / 98.5% Visibility

Weaknesses

Low Visibility on Gemini

Rank #3 / 98.2% Visibility

Opportunities

Threats

S&P Global dominates in 9/10 topics

Rank #2 / 21.2% Visibility

Fidelity dominates in 9/10 topics

Rank #3 / 17.7% Visibility

Want to improve your visibility?View detailed suggestions

Vanguard: From day one, we set out to think beyond profits and take a stand for everyday investors. We offer high-quality investments, savings strategies, personalized financial advice, retirement tools, and relevant market insights that help you build a future for those you love.