How visible is Vanguard in AI search results?

Vanguard's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1470 AI responses and 123 real user prompts.

What is Vanguard's AI visibility score?

Vanguard's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Vanguard's share of voice in AI responses?

Vanguard's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Vanguard compare to competitors in AI visibility?

Our competitive analysis shows Vanguard's performance relative to industry competitors across multiple AI platforms and query types.

How is Vanguard performing in branded vs non-branded AI queries?

Vanguard's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Vanguard

Brand Report

Vanguard Report – powered by 1,470 AI answers, 123 real-user prompts & 1,444 citations across 6 LLMs

Track your brand now

Vanguard: AI Visibility Report

From day one, we set out to think beyond profits and take a stand for everyday investors. We offer high-quality investments, savings strategies, personalized financial advice, retirement tools, and relevant market insights that help you build a future for those you love.

https://vanguard.com

Asset ManagementFinancial ServicesInvestment Management

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

97.9%

Leading

Rank #1 / 367 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

75.2%

Leading

Rank #1 / 367 brands

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #3 / 2 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/367

Better than 99.73% of brands

TOP COMPETITORS

S&P Global

21.2%

Fidelity

17%

Charles Schwab

15.7%

Lead over Rank 2:76.7%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Grok

99.1%

ChatGPT

98.6%

Gemini

98.2%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Tax-Efficient Investing#topic

Growing

#topic

Missing

0 topics

Next target topic:Financial Education

AI Insights

How often your website is cited in AI-generated answers.

Market Leader Position

Vanguard leads the market with 97.9% visibility

Visibility Retention Gap

6 points behind S&P Global in share of voice

Competitor Intensity

S&P Global's visibility is increasing rapidly

Top Recommended Priority Actions

Expand content in r/finance forums for engagement

Est.+5%visibility increase

Create 30 tutorial videos on tax-efficient investing

Est.+3%visibility increase

Optimize articles with FAQ schema for AI parsing

Est.+2%AI performance

Host webinars on mutual funds with Q&A sessions

Est.+4%engagement increase

Develop a podcast series on retirement planning tactics

Est.+3%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Grok

Rank #1 / 99.1% Visibility

Weaknesses

Low Visibility on Deepseek

Rank #4 / 96.5% Visibility

Opportunities

Threats

S&P Global dominates in 9/10 topics

Rank #2 / 21.2% Visibility

Charles Schwab dominates in 9/10 topics

Rank #4 / 15.7% Visibility

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Vanguard: AI Visibility Report