How visible is Walmart in AI search results?

Walmart's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1593 AI responses and 133 real user prompts.

What is Walmart's AI visibility score?

Walmart's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Walmart's share of voice in AI responses?

Walmart's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Walmart compare to competitors in AI visibility?

Our competitive analysis shows Walmart's performance relative to industry competitors across multiple AI platforms and query types.

How is Walmart performing in branded vs non-branded AI queries?

Walmart's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Walmart

Brand Report

Walmart Report – powered by 1,593 AI answers, 133 real-user prompts & 5,962 citations across 6 LLMs

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Walmart: Description auto generated by AI

https://walmart.com

Consumer GoodsE-commerceGrocery

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

96%

Leading

Rank #1 / 931 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

58.8%

Leading

Rank #1 / 931 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #5 / 4 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/931

Better than 99.89% of brands

TOP COMPETITORS

Amazon Web Services (AWS)

37.3%

Target

24.5%

Star Trek: Voyager

12%

Lead over Rank 2:58.7%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

Deepseek

98.2%

Perplexity

97.2%

Gemini

96.9%

Improvement needed:

Topic Performance

10/12

Leading

Topic Coverage

PERFORMANCE

Leading

Online Shopping#topic

Growing

#topic

Missing

0 topics

Next target topic:Mobile App Features

AI Insights

How often your website is cited in AI-generated answers.

Market Leader Advantage

Leads rank 1 with 96% visibility vs avg 0.6%

Gap to Next Rank

Competitive Gap 58.70% to next rank

Challenger Pressure

AWS Rank #2 with 37.3% share

TOP RECOMMENDED PRIORITY ACTIONS

Publish 20 tutorial videos and 10 FAQ pages for In-Store Pickup Options across YouTube and Walmart Help Center

Est.+2%visibility increase

Publish 15 FAQ pages on Return Policy and Price Matching Policies on Walmart Help Center and product pages

Est.+1.5%visibility increase

Launch targeted campaigns across search and social to boost Share of Voice vs AWS by +5.0

Est.+5%share of_voice_increase

Enhance Product Availability messaging across Walmart site and app to reinforce visibility for top topic

Est.+0.5%visibility increase

Develop sustainability content across YouTube and Instagram to sustain 97.8% visibility on Sustainability Initiatives

Est.+0.8%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Deepseek

Rank #1 / 98.2% Visibility

Weaknesses

Low Visibility on Grok

Rank #5 / 94.3% Visibility

Opportunities

Threats

Target dominates in 8/12 topics

Rank #3 / 24.5% Visibility

Amazon Web Services (AWS) dominates in 7/12 topics

Rank #2 / 37.3% Visibility

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Walmart: Description auto generated by AI