How visible is Wayfair in AI search results?

Wayfair's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1045 AI responses and 87 real user prompts.

What is Wayfair's AI visibility score?

Wayfair's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Wayfair's share of voice in AI responses?

Wayfair's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Wayfair compare to competitors in AI visibility?

Our competitive analysis shows Wayfair's performance relative to industry competitors across multiple AI platforms and query types.

How is Wayfair performing in branded vs non-branded AI queries?

Wayfair's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Wayfair

Brand Report

Wayfair Report – powered by 1,045 AI answers, 87 real-user prompts & 1,812 citations across 6 LLMs

Track your brand now

Wayfair: Description auto generated by AI

https://wayfair.com

E-commerceFurniture RetailHome Furnishings

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

90.8%

Leading

Rank #1 / 522 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

34.8%

Leading

Rank #1 / 522 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/522

Better than 99.81% of brands

TOP COMPETITORS

Amazon Web Services (AWS)

32.3%

IKEA

21.5%

Target

16.8%

Lead over Rank 2:58.5%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

ChatGPT

91.9%

Gemini

88.5%

Improvement needed:

Topic Performance

10/11

Leading

Topic Coverage

PERFORMANCE

Leading

Gift Cards#topic

Growing

#topic

Missing

0 topics

Next target topic:Customer Service

AI Insights

How often your website is cited in AI-generated answers.

Market leadership in visibility

Wayfair shows 90.8% visibility vs market avg 1.2%

Gap to next rank

Gap to next rank is 58.5 percentage points

AWS threat to market leadership

AWS rank #2; 32.3% share; 192 mentions

TOP RECOMMENDED PRIORITY ACTIONS

Expand Gift Cards and Room Inspiration content across YouTube, Pinterest, and TikTok with weekly cadence

Est.+3%visibility increase

Implement structured data/FAQ schema on top topics (Gift Cards, Room Inspiration, Sales Events) on Wayfair site

Est.+2%visibility increase

Lead PR and influencer campaigns to boost brand mentions, targeting Home Decor audience, aiming for 250 additional mentions

Est.+250%mentions increase

Refresh Furniture Selection and Home Decor Ideas content with updated visuals and SEO across the site

Est.+2%visibility increase

Increase Share of Voice by 1 percentage point via cross-channel outreach on Gift Cards, Room Inspiration, Sales Events

Est.+1%sov increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #3 / 91.9% Visibility

Weaknesses

Low Visibility on Gemini

Rank #5 / 88.5% Visibility

Opportunities

Threats

Amazon Web Services (AWS) dominates in 7/11 topics

Rank #2 / 32.3% Visibility

Target dominates in 5/11 topics

Rank #4 / 16.8% Visibility

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Wayfair: Description auto generated by AI