How visible is Wayfair in AI search results?

Wayfair's AI visibility is measured across 6 different AI models, with comprehensive analysis of 2041 AI responses and 170 real user prompts.

What is Wayfair's AI visibility score?

Wayfair's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Wayfair's share of voice in AI responses?

Wayfair's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Wayfair compare to competitors in AI visibility?

Our competitive analysis shows Wayfair's performance relative to industry competitors across multiple AI platforms and query types.

How is Wayfair performing in branded vs non-branded AI queries?

Wayfair's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Wayfair

Brand Report

Wayfair Report – powered by 2,041 AI answers, 170 real-user prompts & 3,762 citations across 6 LLMs

Track your brand now

Wayfair: AI Visibility Report

Description auto generated by AI

https://wayfair.com

E-commerceFurniture RetailHome Furnishings

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

92.3%

Leading

Rank #1 / 993 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

45.9%

Leading

Rank #1 / 993 brands

Website Citation Share

How often your website is cited in AI-generated answers.

32.3%

Leading

Rank #1 / 10 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/993

Better than 99.9% of brands

TOP COMPETITORS

Amazon Web Services (AWS)

23.3%

IKEA

19.6%

West Elm

12.2%

Lead over Rank 2:69%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Deepseek

94.8%

Perplexity

93.5%

Grok

92.8%

Improvement needed:

Topic Performance

11/11

Leading

Topic Coverage

PERFORMANCE

Leading

Gift Cards#topic

Growing

#topic

Missing

0 topics

Next target topic:Furniture Deals

AI Insights

How often your website is cited in AI-generated answers.

Leading Market Rank

Above market average by 91.7 points

Competitive Gap Alert

28.9% below total mentions vs market total

AWS Mention Growth

AWS has 271 mentions; growing influence

Top Recommended Priority Actions

Enhance social media engagement using targeted ads

Est.+5%visibility increase

Boost content on Furniture Selection via video tutorials

Est.+3%visibility increase

Launch a campaign showcasing superior assembly instructions

Est.+2%rank improvement

Optimize FAQ with schema for AI parsing

Est.+4%AI model_performance

Increase share of voice in Room Inspiration with SEO

Est.+5%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Deepseek

Rank #1 / 94.8% Visibility

Weaknesses

Low Visibility on Gemini

Rank #5 / 91.6% Visibility

Opportunities

Threats

Amazon Web Services (AWS) dominates in 6/11 topics

Rank #2 / 23.3% Visibility

IKEA dominates in 4/11 topics

Rank #3 / 19.6% Visibility

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Wayfair: AI Visibility Report