How visible is Burberry in AI search results?

Burberry's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1917 AI responses and 160 real user prompts.

What is Burberry's AI visibility score?

Burberry's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Burberry's share of voice in AI responses?

Burberry's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Burberry compare to competitors in AI visibility?

Our competitive analysis shows Burberry's performance relative to industry competitors across multiple AI platforms and query types.

How is Burberry performing in branded vs non-branded AI queries?

Burberry's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Burberry

Brand Report

Burberry Report – powered by 1,917 AI answers, 160 real-user prompts & 2,186 citations across 6 LLMs

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Burberry: AI Visibility Report

Description auto generated by AI

https://burberry.com

Apparel and AccessoriesConsumer GoodsLuxury Fashion

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

89%

Leading

Rank #1 / 692 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

53.8%

Leading

Rank #1 / 692 brands

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #22 / 21 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/692

Better than 99.86% of brands

TOP COMPETITORS

Gucci

12.6%

Louis Vuitton

9.6%

Dior

8.3%

Lead over Rank 2:76.4%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Perplexity

94.2%

Gemini

91.8%

ChatGPT

87.2%

Improvement needed:

Topic Performance

9/10

Leading

Topic Coverage

PERFORMANCE

Leading

Trench Coat Styling Tips#topic

Growing

#topic

Missing

0 topics

Next target topic:Luxury Brand Collaborations

AI Insights

How often your website is cited in AI-generated answers.

Leader in Visibility

Burberry's visibility above market average by 88.2 points

Potential Competitor Surge

6.4% behind Balenciaga who ranks #10

Gucci's Influence

Gucci has a presence with 13% share, high visibility threat

Top Recommended Priority Actions

Create targeted ad campaigns on trench coats

Est.+5%visibility increase

Collaborate with influencers for seasonal essentials

Est.+8%rank improvement

Expand content on AI models with high accuracy

Est.+10%AI model_performance

Optimize SEO with long-tail keywords for footwear

Est.+4%visibility increase

Launch a social media campaign focusing on handbag care

Est.+6%mention increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Perplexity

Rank #2 / 94.2% Visibility

Weaknesses

Low Visibility on Deepseek

Rank #6 / 85.7% Visibility

Opportunities

Potential Topics:

#Sustainable Fashion Practices

Your Visibility: 62.2%

Topic Leader: 97.8%

Threats

Gucci dominates in 5/10 topics

Rank #2 / 12.6% Visibility

Vogue dominates in 4/10 topics

Rank #5 / 8.1% Visibility

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Burberry: AI Visibility Report