How visible is Burberry in AI search results?

Burberry's AI visibility is measured across 6 different AI models, with comprehensive analysis of 925 AI responses and 77 real user prompts.

What is Burberry's AI visibility score?

Burberry's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Burberry's share of voice in AI responses?

Burberry's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Burberry compare to competitors in AI visibility?

Our competitive analysis shows Burberry's performance relative to industry competitors across multiple AI platforms and query types.

How is Burberry performing in branded vs non-branded AI queries?

Burberry's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Burberry

Brand Report

Burberry Report – powered by 925 AI answers, 77 real-user prompts & 490 citations across 6 LLMs

Track your brand now

Burberry: Description auto generated by AI

https://burberry.com

Apparel and AccessoriesConsumer GoodsLuxury Fashion

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

86.7%

Leading

Rank #1 / 432 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

52.8%

Leading

Rank #1 / 432 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/432

Better than 99.77% of brands

TOP COMPETITORS

Gucci

13.3%

Dior

10.5%

Louis Vuitton

10.2%

Lead over Rank 2:73.4%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

Gemini

91.3%

ChatGPT

85%

Improvement needed:

Topic Performance

8/10

Leading

Topic Coverage

PERFORMANCE

Leading

Trench Coat Styling Tips#topic

Growing

Luxury Brand Collaborations#topic

Missing

0 topics

Next target topic:Luxury Brand Collaborations

AI Insights

How often your website is cited in AI-generated answers.

Market Leader

Burberry dominates with 86.7% visibility.

Large gap to next rank

Gap to Gucci is 73.40 percentage points

Gucci as main challenger

Gucci holds 13.3% share; 84 mentions.

TOP RECOMMENDED PRIORITY ACTIONS

Launch cross-channel content blitz for top topics across social, blog, video

Est.+5%share of_voice_increase

Publish 50 tutorial videos targeting top topics across platforms

Est.+200%mentions increase

Optimize content structure with FAQ schema for better AI parsing

Est.+4%visibility increase

Execute influencer collaborations with 3 fashion creators focusing on Burberry topics

Est.+3%share of_voice_increase

Expand topic coverage on top topics; add 150 brand mentions

Est.+150%mentions increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Gemini

Rank #2 / 91.3% Visibility

Weaknesses

Low Visibility on ChatGPT

Rank #5 / 85% Visibility

Opportunities

Potential Topics:

#Sustainable Fashion Practices

Your Visibility: 56%

Topic Leader: 100%

Threats

Vogue dominates in 4/10 topics

Rank #10 / 7.3% Visibility

Harper's Bazaar dominates in 4/10 topics

Rank #12 / 6.7% Visibility

Want to improve your visibility?View detailed suggestions

Burberry: Description auto generated by AI