How visible is Hulu in AI search results?

Hulu's AI visibility is measured across 6 different AI models, with comprehensive analysis of 4115 AI responses and 343 real user prompts.

What is Hulu's AI visibility score?

Hulu's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Hulu's share of voice in AI responses?

Hulu's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Hulu compare to competitors in AI visibility?

Our competitive analysis shows Hulu's performance relative to industry competitors across multiple AI platforms and query types.

How is Hulu performing in branded vs non-branded AI queries?

Hulu's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Hulu

Brand Report

Hulu Report – powered by 4,115 AI answers, 343 real-user prompts & 21,669 citations across 6 LLMs

Track your brand now

Hulu: Watch TV shows and movies online. Stream TV episodes of Shōgun, Grey's Anatomy, This Is Us, Bob's Burgers, Brooklyn Nine-Nine, Empire, SNL, and popular movies on your favorite devices. Bundle with Disney+ for $10.99.

https://hulu.com

Live TV Streaming ServiceMedia and Entertainment CompanyOriginal Content Producer

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

96%

Leading

Rank #1 / 1102 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

43.1%

Leading

Rank #1 / 1102 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/1102

Better than 99.91% of brands

TOP COMPETITORS

Disney+

47.8%

Netflix

35.6%

Disney

33.3%

Lead over Rank 2:48.2%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

Google

98.5%

Perplexity

97.7%

Deepseek

96.9%

Improvement needed:

Topic Performance

11/13

Leading

Topic Coverage

PERFORMANCE

Leading

Streaming Service Plans#topic

Growing

#topic

Missing

0 topics

Next target topic:Streaming Service

AI Insights

How often your website is cited in AI-generated answers.

Market leadership in visibility

96% visibility vs market avg 0.8% (+95.2 pp)

Gap to next rank

Gap to Disney+ is 48.2 pp

Disney+ remains closest challenger

Disney+ 47.8% share, 48.2 pp gap

TOP RECOMMENDED PRIORITY ACTIONS

Publish 20 long-tail assets on Hulu site and YouTube targeting top topics

Est.+5%visibility increase

Increase paid search and social spend for top topics to gain 5 pp SOV

Est.+5%sov increase

Implement FAQ schema for top topics on Hulu pages

Est.+2%visibility increase

Create 8 tutorials on Live TV Options and Parental Controls for YouTube and Help Center

Est.+2%visibility increase

Audit top 5 topics and refresh assets to retain 100% visibility on site and YouTube

Est.+1%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Google

Rank #1 / 98.5% Visibility

Weaknesses

Low Visibility on ChatGPT

Rank #6 / 93.7% Visibility

Opportunities

Potential Topics:

#Streaming Service

Your Visibility: 75%

Topic Leader: 100%

Threats

Netflix dominates in 9/13 topics

Rank #3 / 35.7% Visibility

Disney+ dominates in 9/13 topics

Rank #2 / 47.4% Visibility

Want to improve your visibility?View detailed suggestions

Hulu: Watch TV shows and movies online. Stream TV episodes of Shōgun, Grey's Anatomy, This Is Us, Bob's Burgers, Brooklyn Nine-Nine, Empire, SNL, and popular movies on your favorite devices. Bundle with Disney+ for $10.99.