How visible is Mastercard in AI search results?

Mastercard's AI visibility is measured across 6 different AI models, with comprehensive analysis of 3406 AI responses and 284 real user prompts.

What is Mastercard's AI visibility score?

Mastercard's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Mastercard's share of voice in AI responses?

Mastercard's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Mastercard compare to competitors in AI visibility?

Our competitive analysis shows Mastercard's performance relative to industry competitors across multiple AI platforms and query types.

How is Mastercard performing in branded vs non-branded AI queries?

Mastercard's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Mastercard

Brand Report

Mastercard Report – powered by 3,406 AI answers, 284 real-user prompts & 14,191 citations across 6 LLMs

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Mastercard: AI Visibility Report

Description auto generated by AI

https://mastercard.com

Credit Card NetworksCybersecurity SolutionsDigital Payments

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

94.7%

Leading

Rank #1 / 2120 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

42.8%

Leading

Rank #1 / 2120 brands

Website Citation Share

How often your website is cited in AI-generated answers.

16.3%

Leading

Rank #1 / 442 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/2120

Better than 99.95% of brands

TOP COMPETITORS

Apple

35.1%

Google

34.3%

Visa

28.8%

Lead over Rank 2:59.6%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Gemini

96.5%

Deepseek

95.9%

ChatGPT

95.6%

Improvement needed:

Topic Performance

10/12

Leading

Topic Coverage

PERFORMANCE

Leading

Biometric Payment Cards#topic

Growing

#topic

Missing

0 topics

Next target topic:Small Business Solutions

AI Insights

How often your website is cited in AI-generated answers.

Dominant Market Leader

Mastercard tops market with 59.6% gap to #2 Apple

High Competitive Intensity

Mastercard has 94.7% visibility, need to defend against Apple

Apple's Robust Presence

Apple holds strong with 35.1% share, rivals Mastercard share

Top Recommended Priority Actions

Launch targeted SEO and PPC campaigns

Est.+3%visibility increase

Initiate B2B partnerships focusing on biometric payments

Est.+2%rank improvement

Develop influencer marketing around financial inclusion

Est.+5%visibility increase

Enhance AI model parsing with tailored content

Est.+4%visibility increase

Expand Reddit community engagement

Est.+6%mentions increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Gemini

Rank #1 / 96.5% Visibility

Weaknesses

Low Visibility on Perplexity

Rank #6 / 92% Visibility

Opportunities

Potential Topics:

#Credit Card Rewards

Your Visibility: 18.2%

Topic Leader: 100%

Threats

Visa dominates in 7/12 topics

Rank #4 / 28.8% Visibility

Stripe dominates in 6/12 topics

Rank #5 / 22.1% Visibility

Want to improve your visibility?View detailed suggestions

Mastercard: AI Visibility Report