How visible is Pinterest in AI search results?

Pinterest's AI visibility is measured across 6 different AI models, with comprehensive analysis of 869 AI responses and 72 real user prompts.

What is Pinterest's AI visibility score?

Pinterest's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Pinterest's share of voice in AI responses?

Pinterest's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Pinterest compare to competitors in AI visibility?

Our competitive analysis shows Pinterest's performance relative to industry competitors across multiple AI platforms and query types.

How is Pinterest performing in branded vs non-branded AI queries?

Pinterest's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Brand Report

Pinterest Report – powered by 869 AI answers, 72 real-user prompts & 2,442 citations across 6 LLMs

Track your brand now

Pinterest: Discover recipes, home ideas, style inspiration and other ideas to try.

https://pinterest.com

Content Sharing ServiceDigital Marketing PlatformOnline Community

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

98.1%

Leading

Rank #1 / 868 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

51.4%

Leading

Rank #1 / 868 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #6 / 5 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/868

Better than 99.88% of brands

TOP COMPETITORS

Instagram (Meta)

36.7%

Google

24%

Facebook

23.4%

Lead over Rank 2:61.4%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

Gemini

98.7%

ChatGPT

97.3%

Deepseek

97.2%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Advertising Opportunities#topic

Growing

#topic

Missing

0 topics

Next target topic:Mobile App Accessibility

AI Insights

How often your website is cited in AI-generated answers.

Market leadership in visibility

Leader in visibility with 98.1 percent share

Gap to next rank

61.40 percent gap to next rank vs Instagram

Instagram (Meta) threat

Instagram (Meta) holds 36.7% share in #2 position

TOP RECOMMENDED PRIORITY ACTIONS

Launch 5 weekly micro-campaigns on Instagram and Google Ads targeting Advertising Opportunities and User-Generated Boards

Est.+2%sov increase

Publish 20 new assets for Advertising Opportunities and 20 for Content Discovery Algorithms to boost visibility

Est.+1.8%visibility increase

Create 15 tutorial videos and 15 FAQ updates for Image-Based Search to lift visibility to 100%

Est.+0.7%visibility increase

Enhance 10 community engagement features with in-app prompts and cross-posting to lift Community Engagement Tools visibility to 99.3%

Est.+0.5%visibility increase

Reinforce privacy messaging with 4 new studies and 2 webinars to push Privacy and Security Measures visibility to 95.0%

Est.+1.5%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Gemini

Rank #3 / 98.7% Visibility

Weaknesses

Low Visibility on Deepseek

Rank #6 / 97.2% Visibility

Opportunities

Threats

Instagram (Meta) dominates in 10/10 topics

Rank #2 / 36.7% Visibility

Google dominates in 7/10 topics

Rank #3 / 24% Visibility

Want to improve your visibility?View detailed suggestions

Pinterest: Discover recipes, home ideas, style inspiration and other ideas to try.