How visible is Pinterest in AI search results?

Pinterest's AI visibility is measured across 6 different AI models, with comprehensive analysis of 2718 AI responses and 227 real user prompts.

What is Pinterest's AI visibility score?

Pinterest's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Pinterest's share of voice in AI responses?

Pinterest's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Pinterest compare to competitors in AI visibility?

Our competitive analysis shows Pinterest's performance relative to industry competitors across multiple AI platforms and query types.

How is Pinterest performing in branded vs non-branded AI queries?

Pinterest's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Brand Report

Pinterest Report – powered by 2,718 AI answers, 227 real-user prompts & 11,020 citations across 6 LLMs

Track your brand now

Pinterest: AI Visibility Report

Discover recipes, home ideas, style inspiration and other ideas to try.

https://pinterest.com

Content Sharing ServiceDigital Marketing PlatformOnline Community

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

97.3%

Leading

Rank #1 / 1534 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

53.3%

Leading

Rank #1 / 1534 brands

Website Citation Share

How often your website is cited in AI-generated answers.

3.2%

Leading

Rank #2 / 316 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/1534

Better than 99.93% of brands

TOP COMPETITORS

Instagram (Meta)

34.4%

Google

20.1%

TikTok

19.4%

Lead over Rank 2:62.9%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Grok

98.4%

ChatGPT

97.7%

Gemini

97.3%

Improvement needed:

Topic Performance

10/10

Leading

Topic Coverage

PERFORMANCE

Leading

Image-Based Search#topic

Growing

#topic

Missing

0 topics

Next target topic:Mobile App Accessibility

AI Insights

How often your website is cited in AI-generated answers.

Dominant Market Leader

Pinterest leads with highest visibility share.

Visibility Share Gap to Instagram

62.9% gap to Instagram at rank 2.

Instagram Share of Voice Growth

Instagram mentions growing rapidly.

Top Recommended Priority Actions

Develop video content strategy on YouTube targeting image search.

Est.+5%visibility increase

Enhance AI models for better content discovery on community boards.

Est.+3%visibility increase

Launch campaign promoting User-Generated Boards on Instagram.

Est.+200%mentions increase

Increase advertising content on Social Sharing Features.

Est.+0.5%visibility increase

Focus on privacy and security messaging to enhance user trust.

Est.+100%mentions increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Grok

Rank #1 / 98.4% Visibility

Weaknesses

Low Visibility on Deepseek

Rank #6 / 95.7% Visibility

Opportunities

Threats

Instagram (Meta) dominates in 10/10 topics

Rank #2 / 34.4% Visibility

Google dominates in 6/10 topics

Rank #3 / 20.1% Visibility

Want to improve your visibility?View detailed suggestions

Pinterest: AI Visibility Report