How visible is Sony in AI search results?

Sony's AI visibility is measured across 6 different AI models, with comprehensive analysis of 2657 AI responses and 221 real user prompts.

What is Sony's AI visibility score?

Sony's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Sony's share of voice in AI responses?

Sony's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Sony compare to competitors in AI visibility?

Our competitive analysis shows Sony's performance relative to industry competitors across multiple AI platforms and query types.

How is Sony performing in branded vs non-branded AI queries?

Sony's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Sony

Brand Report

Sony Report – powered by 2,657 AI answers, 221 real-user prompts & 7,368 citations across 6 LLMs

Track your brand now

Sony: AI Visibility Report

Learn about Sony Group Corporation's Businesses and Products; our initiatives in Technology, Sustainability, and Design; and recent Press Releases, Career opportunities, and Investor Relations info.

https://sony.com

Consumer ElectronicsEntertainment MediaFinancial Services

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

77.9%

Leading

Rank #1 / 1333 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

15.6%

Leading

Rank #1 / 1333 brands

Website Citation Share

How often your website is cited in AI-generated answers.

8.8%

Leading

Rank #3 / 15 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/1333

Better than 99.92% of brands

TOP COMPETITORS

Samsung Pay

45.8%

Google

39%

Apple

33.2%

Lead over Rank 2:32.1%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Grok

83.8%

Deepseek

81.2%

Gemini

80.7%

Improvement needed:

Topic Performance

7/14

Leading

Topic Coverage

PERFORMANCE

Leading

Alpha mirrorless cameras#topic

Growing

Online Shopping Experience#topic

Missing

0 topics

Next target topic:Mobile Devices

AI Insights

How often your website is cited in AI-generated answers.

Market Leader in Visibility

Sony's visibility is 77.2 points above market average

Competitive Gap with Samsung Pay

32.1% visibility gap to Samsung Pay at rank 2

Samsung Pay Competition

Samsung Pay has 658 mentions, threatening Sony's lead

Top Recommended Priority Actions

Create 10 influencer collaborations on tech reviews

Est.+5%visibility increase

Launch targeted ads focusing on PlayStation consoles

Est.+4%mentions increase

Optimize PlayStation Network content for top AI models

Est.+3%visibility increase

Run Twitter campaign during tech events to boost mentions

Est.+500%mentions increase

Develop targeted video content for YouTube about BRAVIA TVs

Est.+5%share of_voice_increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Grok

Rank #1 / 83.8% Visibility

Weaknesses

Low Visibility on Perplexity

Rank #6 / 63.5% Visibility

Opportunities

Potential Topics:

#Online Shopping Experience

Your Visibility: 34.1%

Topic Leader: 100%

Threats

Google dominates in 7/14 topics

Rank #3 / 39% Visibility

Samsung Pay dominates in 7/14 topics

Rank #2 / 45.8% Visibility

Want to improve your visibility?View detailed suggestions

Sony: AI Visibility Report