How visible is Sony in AI search results?

Sony's AI visibility is measured across 6 different AI models, with comprehensive analysis of 1110 AI responses and 93 real user prompts.

What is Sony's AI visibility score?

Sony's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Sony's share of voice in AI responses?

Sony's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Sony compare to competitors in AI visibility?

Our competitive analysis shows Sony's performance relative to industry competitors across multiple AI platforms and query types.

How is Sony performing in branded vs non-branded AI queries?

Sony's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Sony

Brand Report

Sony Report – powered by 1,110 AI answers, 93 real-user prompts & 2,324 citations across 6 LLMs

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Sony: Learn about Sony Group Corporation's Businesses and Products; our initiatives in Technology, Sustainability, and Design; and recent Press Releases, Career opportunities, and Investor Relations info.

https://sony.com

Consumer ElectronicsEntertainment MediaFinancial Services

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

85%

Leading

Rank #1 / 814 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

23.8%

Leading

Rank #1 / 814 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/814

Better than 99.88% of brands

TOP COMPETITORS

PlayStation 5

34.9%

Google

27.2%

Samsung Pay

25.6%

Lead over Rank 2:50.1%

AI App Visibility

6/6

AI Apps Coverage

TOP APPS

ChatGPT

87%

Gemini

83.1%

Improvement needed:

Topic Performance

7/12

Leading

Topic Coverage

PERFORMANCE

Leading

PlayStation gaming consoles#topic

Growing

Online Shopping Experience#topic

Missing

0 topics

Next target topic:Mobile Devices

AI Insights

How often your website is cited in AI-generated answers.

Market Leader in Visibility

Rank 1 of 814; 85% visibility vs 1% avg.

Gap to Next Rank

Gap to next rank 50.10 percentage_points.

Threat: PlayStation 5 Presence

Next-rank share 34.9% with 232 mentions.

TOP RECOMMENDED PRIORITY ACTIONS

Launch cross-channel visibility campaign targeting PlayStation gaming consoles and BRAVIA audiences across YouTube, Reddit, and gaming sites.

Est.+2%visibility increase

Close gap vs PlayStation 5 by 12.53 percentage_points using targeted campaigns in gaming communities and social channels.

Est.+12.53%gap closure

Boost BRAVIA content depth with 6 deep-dive BRAVIA videos and 4 case studies on YouTube.

Est.+1.2%visibility increase

Coordinate cross-model content to raise Share of Voice from 23.8% to 26.0% focusing on PlayStation and Alpha Mirrorless topics across YouTube and influencer channels.

Est.+2.2%share of_voice_increase

Publish 60 topic-focused content pieces across top topics (PlayStation gaming consoles, Alpha mirrorless cameras, BRAVIA) on YouTube and Reddit.

Est.+60%content volume_increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #1 / 87% Visibility

Weaknesses

Low Visibility on Gemini

Rank #5 / 83.1% Visibility

Opportunities

Potential Topics:

#Online Shopping Experience

Your Visibility: 45.5%

Topic Leader: 100%

Threats

Samsung Pay dominates in 5/12 topics

Rank #4 / 25.6% Visibility

Google dominates in 4/12 topics

Rank #3 / 27.2% Visibility

Want to improve your visibility?View detailed suggestions

Sony: Learn about Sony Group Corporation's Businesses and Products; our initiatives in Technology, Sustainability, and Design; and recent Press Releases, Career opportunities, and Investor Relations info.