How visible is Snapchat in AI search results?

Snapchat's AI visibility is measured across 4 different AI models, with comprehensive analysis of 668 AI responses and 56 real user prompts.

What is Snapchat's AI visibility score?

Snapchat's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Snapchat's share of voice in AI responses?

Snapchat's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Snapchat compare to competitors in AI visibility?

Our competitive analysis shows Snapchat's performance relative to industry competitors across multiple AI platforms and query types.

How is Snapchat performing in branded vs non-branded AI queries?

Snapchat's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Snapchat

Brand Report

Snapchat Report – powered by 668 AI answers, 56 real-user prompts & 48 citations across 4 LLMs

Track your brand now

Snapchat: Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Snapchat, wherever you are.

https://snapchat.com

Augmented Reality ApplicationDigital Advertising PlatformMobile Application

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

95.3%

Leading

Rank #1 / 281 brand

Brand Share of Voice

Shows your brand's share of all brand mentions.

44.3%

Leading

Rank #1 / 281 brand

Website Citation Share

How often your website is cited in AI-generated answers.

ABSENT

Rank #2 / 1 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/281

Better than 99.64% of brands

TOP COMPETITORS

Instagram (Meta)

43.4%

TikTok

33.7%

Facebook

29.8%

Lead over Rank 2:51.9%

AI App Visibility

4/4

AI Apps Coverage

TOP APPS

ChatGPT

96.8%

Gemini

94.6%

Improvement needed:

Topic Performance

8/8

Leading

Topic Coverage

PERFORMANCE

Leading

Advertising#topic

Growing

#topic

Missing

0 topics

Next target topic:Discover Content

AI Insights

How often your website is cited in AI-generated answers.

Market visibility leadership

Visibility 95.3% vs market avg 1.6%

Gap to 2nd place

Gap to #2 Instagram (Meta): 51.9 percentage_points

Instagram (Meta) as primary challenger

Instagram (Meta) market share 43.4%

TOP RECOMMENDED PRIORITY ACTIONS

Publish 40 AR-focused content pieces on Discover Content and Lenses over 4 weeks

Est.+0.5%topic visibility_increase

Increase User Privacy Features messaging by releasing 8 explainers on Twitter/X, YouTube, Instagram

Est.+4%topic visibility_increase

Add 15 new AR assets to Lenses to sustain 99.5% visibility

Est.+0.7%topic visibility_increase

Run 30 cross-platform campaigns across Instagram, TikTok, Facebook to generate 83 additional mentions

Est.+83%mentions increase

Implement FAQ schema on top 8 topics to improve AI parsing and aim for 1.5 pp lift

Est.+1.5%topic visibility_increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on ChatGPT

Rank #1 / 96.8% Visibility

Weaknesses

Low Visibility on Gemini

Rank #3 / 94.6% Visibility

Opportunities

Threats

Instagram (Meta) dominates in 8/8 topics

Rank #2 / 43.7% Visibility

TikTok dominates in 5/8 topics

Rank #3 / 33.9% Visibility

Want to improve your visibility?View detailed suggestions

Snapchat: Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Snapchat, wherever you are.