How visible is Target in AI search results?

Target's AI visibility is measured across 6 different AI models, with comprehensive analysis of 2846 AI responses and 237 real user prompts.

What is Target's AI visibility score?

Target's AI visibility score is calculated based on mentions across multiple AI platforms, analyzing both branded and non-branded query performance.

What is Target's share of voice in AI responses?

Target's share of voice represents their portion of mentions compared to competitors in AI responses, measured across both branded and non-branded queries.

How does Target compare to competitors in AI visibility?

Our competitive analysis shows Target's performance relative to industry competitors across multiple AI platforms and query types.

How is Target performing in branded vs non-branded AI queries?

Target's performance is analyzed separately for branded queries (containing the brand name) and non-branded queries (generic industry searches) to provide comprehensive visibility insights.

Target

Brand Report

Target Report – powered by 2,846 AI answers, 237 real-user prompts & 8,846 citations across 6 LLMs

Track your brand now

Target: AI Visibility Report

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

https://target.com

Apparel RetailerE-commerce PlatformGeneral Merchandise Retailer

Overview Brand Visibility Share of Voice Topics Prompts Citations Geography Sentiment

Overview

Comprehensive overview of your brand's AI visibility performance.

All Topics

Non-Branded

Branded

Brand Visibility

Shows how often your brand appears in AI-generated answers.

92.5%

Leading

Rank #1 / 1801 brands

Brand Share of Voice

Shows your brand's share of all brand mentions.

47.4%

Leading

Rank #1 / 1801 brands

Website Citation Share

How often your website is cited in AI-generated answers.

22.7%

Leading

Rank #1 / 181 domains

Performance Snapshot

Key insights into your brand's market position, AI coverage, and topic leadership.

Market Position

#1/1801

Better than 99.94% of brands

TOP COMPETITORS

Walmart

33.6%

Amazon Web Services (AWS)

32.8%

Best Buy

21.9%

Lead over Rank 2:58.9%

AI App Visibility

6/6

AI Chatbots Coverage

TOP APPS

Deepseek

95.9%

Grok

95%

Gemini

94.1%

Improvement needed:

Topic Performance

11/12

Leading

Topic Coverage

PERFORMANCE

Leading

Price Matching#topic

Growing

#topic

Missing

0 topics

Next target topic:Store Locator

AI Insights

How often your website is cited in AI-generated answers.

Market Leader Status

Leading with 92.5% visibility share, 92.1% above avg

Visibility Share Gap

58.9% gap to Walmart at rank #2

AWS Competitive Pressure

AWS strong SOV at 4.8%, close to Walmart

Top Recommended Priority Actions

Enhance chatbot FAQs for AI parsing

Est.+7%visibility increase

Expand price matching campaigns via ads

Est.+300%brand mentions

Develop targeted videos on social channels

Est.+5%SOV increase

Initiate collaborations with influencers

Est.+150%brand mentions

Optimize online experience for mobile users

Est.+4%visibility increase

SWOT Analysis

Breaking down your brand's strengths, weaknesses, opportunities, and threats

Medium

Overall Score

Strengths

Strong Visibility on Deepseek

Rank #1 / 95.9% Visibility

Weaknesses

Low Visibility on Google

Rank #6 / 86.3% Visibility

Opportunities

Threats

Walmart dominates in 8/12 topics

Rank #2 / 33.6% Visibility

Amazon Web Services (AWS) dominates in 7/12 topics

Rank #3 / 32.8% Visibility

Want to improve your visibility?View detailed suggestions

Target: AI Visibility Report