Nike vs Adidas por Mention Network: la visibilidad de IA muestra qué marca de deporte global lidera en innovación, rendimiento, sostenibilidad e influencia cultural en 2025.
Qué marca lidera en visibilidad y menciones de IA.
Marcas más recomendadas por los modelos de IA
Mejor opción
Los modelos están de acuerdo
Clasificación general basada en las menciones de marca de IA
Rango #1
Total de respuestas analizadas
Cambios recientes en las respuestas del modelo de IA
Estrella en ascenso
Tasa de crecimiento
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Información clave de las comparaciones de aplicaciones de IA en los principales temas
Nike and Adidas are perceived as equally prominent by most AI models in terms of visibility share, though slight variations in context suggest nuanced differences in brand association.
Deepseek assigns equal visibility share to Nike and Adidas at 2.6% each, indicating no clear favoritism, with a neutral sentiment tone. Its perception focuses on equivalence in brand presence without deeper contextual bias.
Grok also shows equal visibility share for Nike and Adidas at 2.6% each, maintaining a neutral sentiment tone. It emphasizes balanced recognition, with no distinct reasoning favoring one over the other.
ChatGPT equally ranks Nike and Adidas with a significantly higher visibility share of 8.8% each, reflecting a neutral yet positive sentiment tone due to the elevated focus. Its perception underscores both brands as dominant players with no preference indicated.
Gemini assigns equal visibility of 2.6% to Nike and Adidas, adopting a neutral sentiment tone, though it associates Adidas more with specific soccer partnerships like Bayern München. This suggests a slight contextual divergence in ecosystem focus while maintaining overall parity.
Perplexity equally weights Nike and Adidas at 2.6% visibility share, with a neutral sentiment tone and no favoritism. Its perception is straightforward, lacking additional context to differentiate the brands.
Nike and Adidas are perceived as equally popular across the AI models analyzed, with both brands consistently sharing similar visibility scores in most datasets.
ChatGPT shows no clear favoritism between Nike and Adidas, as both brands hold an identical visibility share of 9.6%, indicating equal popularity. The tone is neutral, focusing purely on visibility metrics without qualitative bias.
Grok perceives Nike and Adidas as equally popular, with both brands at a visibility share of 2.6%, reflecting a balanced view. Its neutral tone emphasizes data parity without deeper sentiment or context beyond visibility.
Perplexity assigns equal visibility shares of 2.6% to both Nike and Adidas, suggesting comparable popularity with no clear leader. The tone remains neutral, grounded in raw data without additional commentary or bias.
Gemini views Nike and Adidas as equally popular, each with a visibility share of 2.6%, indicating no preference. Its neutral tone focuses strictly on visibility metrics without favoring one brand over the other.
Deepseek rates Nike and Adidas equally in terms of visibility share at 3.1%, showing no distinct preference for either brand. The tone is neutral, relying solely on quantitative data without subjective interpretation.
Nike and Adidas are perceived as equally prominent in the shoe market across most AI models, with slight contextual differences in their associations and visibility share.
ChatGPT assigns equal visibility share to Nike and Adidas at 9.2% each, indicating no clear favoritism, though it heavily contextualizes both with collaborations like Jordan for Nike and Yeezy for Adidas. Its tone is neutral, focusing on balanced market presence.
Perplexity also gives equal visibility share to Nike and Adidas at 2.6% each, with a neutral tone and no discernible favoritism. It highlights Adidas’ association with sustainability through Parley, suggesting a slight edge in eco-innovation perception.
Deepseek rates Nike and Adidas equally at 3.1% visibility share, maintaining a neutral tone without favoring either. It connects Adidas to sports organizations like FIFA and UEFA, implying a stronger institutional sports association compared to Nike’s broader cultural ties via Jordan.
Grok assigns equal visibility share of 2.6% to both Nike and Adidas, with a neutral tone and no clear preference. It emphasizes Nike’s cultural dominance through Jordan while noting Adidas’ ties to sustainability (Parley) and sports (Real Madrid), suggesting nuanced ecosystem differences.
Gemini equally ranks Nike and Adidas at 2.6% visibility share, adopting a neutral tone with no evident bias. It associates Nike with high-profile collabs like Travis Scott and Jordan, while Adidas is linked to Yeezy and Parley, hinting at Nike’s edge in cultural hype and Adidas’ in niche innovation.
Nike and Adidas are perceived as equally prominent in brand value across most AI models, with neither brand consistently outperforming the other in visibility share or sentiment.
Grok shows no favoritism between Nike and Adidas, assigning both a visibility share of 2.6%, indicating equal brand value perception. Its neutral tone reflects a balanced view without deeper qualitative reasoning beyond visibility metrics.
ChatGPT equally ranks Nike and Adidas with a visibility share of 9.2%, suggesting parity in brand value perception. Its positive tone leans on higher visibility metrics compared to other models, indicating strong recognition for both brands.
Deepseek perceives Nike and Adidas as equal with a 2.6% visibility share each, showing no preference in brand value. The neutral tone and lack of qualitative differentiation suggest reliance on raw data rather than ecosystem or innovation insights.
Gemini assigns equal visibility shares of 2.6% to Nike and Adidas, indicating no clear leader in brand value. Its neutral tone focuses on visibility metrics without additional context on community sentiment or adoption patterns.
Perplexity views Nike and Adidas as equally valuable with a visibility share of 2.6% each, offering no distinct favoritism. Its neutral tone sticks to quantitative data, lacking deeper analysis of user experience or institutional perception.
Nike and Adidas are equally represented across AI models with no clear leader in visibility share for country origin association. Both brands consistently share similar visibility percentages, indicating comparable recognition for their respective origins—Nike from the United States and Adidas from Germany.
ChatGPT shows equal visibility share for both Nike and Adidas at 9.6%, suggesting no favoritism in associating either brand with their country of origin. Its neutral tone indicates a balanced perception without bias toward either brand’s national identity.
Perplexity assigns equal visibility share to Nike and Adidas at 2.6%, reflecting an impartial stance on their country origins—United States for Nike and Germany for Adidas. The neutral sentiment underscores a focus on factual representation over preference.
DeepSeek mirrors the trend with a 2.6% visibility share for both Nike and Adidas, indicating no preference in linking them to their respective countries of origin. Its neutral tone suggests an objective assessment without favoring one brand’s national association.
Gemini equally ranks Nike and Adidas with a 2.6% visibility share, showing no bias in connecting them to their countries—United States for Nike and Germany for Adidas. The neutral sentiment highlights a straightforward, unbiased perspective.
Grok provides identical visibility shares of 2.6% for Nike and Adidas, demonstrating no preference in associating either with their country of origin. Its neutral tone reflects a balanced view without inclination toward either brand’s national roots.
Información clave sobre la posición de su marca en el mercado, la cobertura de IA y el liderazgo temático.
As of 2025, Nike remains the world’s largest sportswear company by revenue and market share, while Adidas holds the #2 spot globally, leading in Europe and football sponsorships.
Nike leads in R&D spending and proprietary technologies like Flyknit and Air Zoom, while Adidas excels in sustainability-driven innovation such as Primegreen materials and Boost cushioning.
Nike is favored for performance and cutting-edge design, while Adidas offers superior comfort and energy return with its Boost technology. The choice depends on the sport and user preference.
Adidas leads in sustainability, focusing on recycled ocean plastics, carbon reduction, and circular design programs. Nike has made progress with Move to Zero, but Adidas remains ahead in eco-innovation.
Nike dominates North America and global pop culture through athlete endorsements and digital marketing, while Adidas leads in football and lifestyle collaborations across Europe and Asia.