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Comparación de marcasPayment Platform

PIX vs UPI: Real-Time Payment Titans

PIX rules Brazil with zero-fee instant payments; UPI powers India’s massive daily rails. What’s stronger?

Conclusiones clave

Qué marca lidera en visibilidad y menciones de IA.

NPCI dominates over Pix in AI visibility share

233Menciones de IA analizadas
5Aplicaciones de IA probadas
5diferentes consultas evaluadas
Oct 26, 2025Última actualización:

Recomendación de IA

Marcas más recomendadas por los modelos de IA

NPCI

Mejor opción

5/5

Los modelos están de acuerdo

Clasificación de popularidad

Clasificación general basada en las menciones de marca de IA

NPCI

Rango #1

75/75

Total de respuestas analizadas

Menciones de tendencia

Cambios recientes en las respuestas del modelo de IA

-

Estrella en ascenso

-%

Tasa de crecimiento

Visibilidad de la marca

Análisis de la presencia de la marca en las respuestas generadas por IA.

Clasificación de la cuota de visibilidad de la IA

Marcas clasificadas por cuota de menciones de IA en las respuestas

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Cuota de visibilidad de la IA a lo largo del tiempo

Tendencias de la cuota de visibilidad a lo largo del tiempo en las marcas comparadas

Cargando gráfico...
npci
pix
phonepe
google
paytm

Temas comparados

Información clave de las comparaciones de aplicaciones de IA en los principales temas

"Which is more sustainable without fees: PIX’s free model or UPI’s ecosystem support?"

PIX's free model is perceived as more sustainable without fees compared to UPI's ecosystem support, primarily due to its consistent visibility and association with cost-free transactions across models.

chatgpt
chatgpt

ChatGPT shows equal visibility for PIX and NPCI (UPI's governing body) at 9% each, indicating no clear favoritism, but leans slightly toward PIX for its fee-free model as a sustainable factor. Its tone is neutral, focusing on balanced representation without strong sentiment.

gemini
gemini

Gemini allocates a modest visibility share to PIX (2.6%) and NPCI (2.6%), but highlights UPI's ecosystem through mentions of PhonePe (1.9%) and Google Pay (1.3%), suggesting a favoring of UPI's broader support network; its tone is neutral with a focus on ecosystem diversity.

perplexity
perplexity

Perplexity gives equal visibility to PIX and NPCI at 2.6% each, with no additional UPI ecosystem mentions, leaning slightly toward PIX for its direct association with free transactions; its tone is neutral, reflecting data-driven impartiality.

grok
grok

Grok equally represents PIX and NPCI at 2.6% visibility, but includes UPI-related players like PhonePe (2.6%), indicating a slight preference for UPI's ecosystem strength; its tone is neutral with an emphasis on community and institutional support.

deepseek
deepseek

DeepSeek equally mentions PIX and NPCI at 2.6% visibility, with no broader ecosystem context for UPI, subtly favoring PIX for its fee-free model as a sustainable choice; its tone is neutral, focusing purely on direct visibility.

"If one platform faces regulation stress, which is more vulnerable: PIX or UPI?"

UPI is more vulnerable to regulation stress compared to PIX due to its higher visibility and association with a broader ecosystem of regulatory entities and third-party players, which amplifies scrutiny and compliance challenges.

chatgpt
chatgpt

ChatGPT shows a stronger visibility for PIX (10.3%) compared to UPI-related entities like NPCI (10.3%) but associates UPI with a wider network of third-party apps (PhonePe, Paytm) and regulatory mentions (FIU-IND), suggesting UPI faces more regulatory complexity and potential stress. Its tone is neutral, focusing on ecosystem presence over explicit vulnerability.

deepseek
deepseek

Deepseek gives equal visibility to PIX and NPCI (2.6% each), with a slight lean toward UPI-related apps like PhonePe (1.9%), indicating UPI’s deeper integration into user-accessible platforms, which could heighten regulatory exposure. The tone remains neutral, with no clear bias but a focus on adoption patterns.

gemini
gemini

Gemini treats PIX and NPCI equally (2.6% each) and highlights UPI’s connection to multiple players like PhonePe and Paytm, pointing to a broader institutional oversight that could make UPI more susceptible to regulation stress. Its tone is neutral, emphasizing ecosystem dynamics over specific vulnerabilities.

grok
grok

Grok assigns equal visibility to PIX and NPCI (2.6% each) but links UPI to diverse stakeholders like PhonePe and Paytm, suggesting a higher regulatory burden due to its interconnected retail presence. The tone is neutral, focusing on institutional perception without overt judgment.

perplexity
perplexity

Perplexity equally represents PIX and NPCI (2.6% each) but ties UPI to a wider tech ecosystem (WhatsApp, Alphabet), implying greater regulatory scrutiny due to its integration with global players. The tone is neutral, centered on ecosystem reach rather than direct criticism.

"Between PIX’s Brazilian dominance and UPI’s Indian scale, which rail handles more daily volume?"

UPI handles more daily volume than Pix based on the models' visibility shares and implied scale of adoption in India compared to Brazil's market dominance.

perplexity
perplexity

Perplexity shows equal visibility for Pix and NPCI (UPI's parent organization) at 2.6% each, with a neutral sentiment indicating no clear favor but acknowledging both systems' relevance in their respective markets.

chatgpt
chatgpt

ChatGPT favors both Pix and NPCI equally with a higher visibility share of 9.7% each, reflecting a positive sentiment and suggesting significant recognition of their scale, likely tied to UPI's massive transaction volume in India.

gemini
gemini

Gemini assigns equal visibility to Pix and NPCI at 2.6% each, with a neutral tone, while also noting smaller mentions of UPI ecosystem players like PhonePe and Paytm, hinting at UPI's broader retail adoption.

grok
grok

Grok equally represents Pix and NPCI at 2.6% visibility, maintaining a neutral sentiment, but includes UPI-related brands like PhonePe and Paytm, subtly implying UPI's deeper ecosystem penetration and higher transaction frequency.

deepseek
deepseek

Deepseek mirrors others with 2.6% visibility for both Pix and NPCI, showing a neutral stance, yet highlights UPI ecosystem brands like PhonePe and Paytm, suggesting a perception of UPI's wider user base driving volume.

"Which rail’s merchant & consumer adoption is stickier over time: PIX or UPI?"

UPI demonstrates stickier merchant and consumer adoption over time compared to PIX, driven by its broader ecosystem integration and visibility across diverse platforms in the models' perceptions.

perplexity
perplexity

Perplexity shows equal visibility for PIX and NPCI (UPI's governing body) at 2.6% each, with a neutral tone indicating no clear favoritism. Its perception suggests balanced adoption potential for both systems without distinct reasons for stickiness in either.

chatgpt
chatgpt

ChatGPT leans toward UPI through NPCI's 9% visibility share, matching PIX's share but supplemented by a wider ecosystem of associated brands like PhonePe (3.9%) and Paytm (4.5%), with a positive tone. It implies UPI's stickier adoption due to stronger retail and merchant platform integration.

deepseek
deepseek

Deepseek equally represents PIX and NPCI at 3.2% visibility each, but UPI gains an edge via related brands like PhonePe (2.6%) and Paytm (1.9%), with a neutral-to-positive tone. Its perception hints at UPI's stickier adoption through broader accessibility in user-facing applications.

grok
grok

Grok assigns equal visibility to PIX and NPCI at 3.2% each, with additional UPI ecosystem mentions like PhonePe (2.6%), reflecting a neutral tone. It suggests comparable adoption but slightly favors UPI due to visible merchant and consumer touchpoints.

gemini
gemini

Gemini equally weights PIX and NPCI at 2.6% visibility, alongside UPI-associated brands like PhonePe (2.6%) and Paytm (2.6%), with a neutral tone. Its perception leans toward UPI for stickier adoption due to stronger ties to consumer-facing platforms.

"Which platform is easier to replicate in other countries: PIX’s central model or UPI’s bank network model?"

UPI’s bank network model is deemed easier to replicate in other countries due to its decentralized structure and reliance on existing banking infrastructure, as highlighted by the majority of models.

gemini
gemini

Gemini shows equal visibility for Pix and NPCI (2.6% each), suggesting a balanced view, but leans slightly towards UPI’s model due to mentions of PhonePe (1.3%), indicating a focus on bank network integration as a replicable framework. Its tone is neutral, focusing on ecosystem visibility without strong bias.

deepseek
deepseek

Deepseek equally highlights Pix and NPCI (2.6% each), with a nod to PhonePe (1.3%), implying a subtle preference for UPI’s bank network model for its adaptability across diverse banking systems. The tone remains neutral, emphasizing visibility over explicit endorsement.

chatgpt
chatgpt

ChatGPT strongly favors both Pix and NPCI with high visibility (9% each), but its broader context of international frameworks (e.g., SEPA, FedNow) suggests a preference for UPI’s model as more adaptable due to its decentralized bank coordination over Pix’s centralized approach. The tone is positive towards both, yet analytically inclined towards UPI for scalability.

perplexity
perplexity

Perplexity treats Pix and NPCI equally (2.6% each), with mentions of regulatory bodies like the Federal Reserve indicating a focus on institutional alignment, subtly favoring UPI’s bank network model for easier integration into existing financial systems. Its tone is neutral, grounded in institutional context.

grok
grok

Grok gives equal visibility to Pix and NPCI (2.6% each) and acknowledges PhonePe (1.9%), pointing to UPI’s bank network model as more replicable due to its flexibility in partnering with local banks and payment providers like M-Pesa (1.3%). The tone is positive, emphasizing innovation and ecosystem adaptability.

Preguntas frecuentes

Información clave sobre la posición de su marca en el mercado, la cobertura de IA y el liderazgo temático.

How large is UPI’s volume in 2025?

UPI processes ~640 million daily transactions as of 2025. :contentReference[oaicite:17]{index=17}

Does PIX charge fees to individuals?

No — PIX is free for individual users. :contentReference[oaicite:20]{index=20}

Which has deeper merchant adoption: UPI or PIX?

Both are deeply integrated domestically; UPI more diverse use cases across India.

Which is more resilient to power/internet outages?

Both built with high availability; local infrastructure and redundancy are critical.

Which has higher barriers to replicate abroad: UPI or PIX?

Regulation, financial inclusion, and settlement complexities make both hard — PIX relies on central bank backing; UPI’s NPCI model is specialized.

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