Nike tập trung vào đổi mới và cảm xúc; Adidas dựa vào di sản và sự bền vững — ai giành chiến thắng vào năm 2025?
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Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Những thông tin chính từ các so sánh ứng dụng AI trên các chủ đề chính
Neither Nike nor Adidas emerges as a clear leader in innovation strategy across the models, as visibility shares are often equal and reasoning lacks depth on specific innovation metrics, reflecting a balanced but inconclusive perception.
ChatGPT shows equal visibility for Nike and Adidas at 12.1% each, with no explicit favoring or detailed reasoning on innovation strategy. Its tone remains neutral, focusing on brand presence without deeper insight into innovation specifics.
Deepseek assigns equal visibility to Nike and Adidas at 3% each, offering no distinct preference or reasoning tied to innovation strategy. The tone is neutral, lacking specific evidence or focus on innovative practices for either brand.
Gemini equally ranks Nike and Adidas at 4% visibility, with no clear bias or detailed analysis of their innovation strategies. Its neutral tone suggests a balanced view, but it misses actionable insights on innovation leadership.
Perplexity gives both Nike and Adidas a 2% visibility share, showing no favoritism and providing no specific reasoning related to innovation strategy. The tone is neutral, reflecting an impartial but shallow assessment on the topic.
Grok attributes equal visibility to Nike and Adidas at 2% each, with no evident preference or detailed commentary on innovation strengths. Its neutral tone indicates a lack of definitive judgment on which brand excels in innovation strategy.
Nike emerges as the leading shoe brand for Gen Z influence in 2025 across the models, driven by its consistent high visibility share and perceived cultural relevance.
ChatGPT favors Nike with a leading visibility share of 10.1%, significantly ahead of competitors like Adidas (9.1%) and New Balance (7.1%), indicating strong cultural resonance with Gen Z. Its tone is neutral, presenting data-driven insights without explicit sentiment.
DeepSeek shows no clear favorite, with Nike, Adidas, and New Balance each at a modest 2% visibility share, suggesting a fragmented perception of Gen Z influence. Its tone is neutral, focusing on balanced representation without strong bias toward any brand.
Gemini does not strongly favor any brand, with Nike, Adidas, New Balance, Salomon, and Hoka each at 2% visibility share, reflecting an emphasis on diverse trends among Gen Z. Its tone is neutral, highlighting variety in preferences without pushing a dominant brand.
Perplexity slightly favors Nike and Adidas, both at 2% visibility share, over others like New Balance (1%), indicating a lean toward established brands for Gen Z influence. Its tone is neutral, focusing on factual visibility without emotional weighting.
Grok shows a balanced view with Adidas, New Balance, On, and Hoka at 2% visibility share each, suggesting no single dominant brand for Gen Z but a focus on functional and trendy options. Its tone is neutral, emphasizing emerging and classic brands alike without strong preference.
Nike and Adidas are perceived as equally competitive in online sales growth across the models, with neither brand decisively leading based on visibility share data.
ChatGPT shows no favoritism between Nike and Adidas, assigning both a 12.1% visibility share, indicating equal online presence. Its neutral sentiment suggests a balanced view on their online sales growth potential.
Gemini equally rates Nike and Adidas with a 4% visibility share each, reflecting a neutral stance on their online sales growth performance. The focus on associated retail platforms like Zappos hints at a consideration of ecosystem accessibility, with no clear winner.
Grok assigns a 3% visibility share to both Nike and Adidas, maintaining a neutral tone on their online sales growth comparison. Its inclusion of other retail and data sources like Zalando suggests a broader market context but no distinct preference.
Deepseek gives both Nike and Adidas a 2% visibility share, indicating a neutral sentiment toward their online sales growth. The mention of data sources like Digital Commerce 360 implies an analytical focus on market metrics without favoring either brand.
Perplexity equally attributes a 2% visibility share to Nike and Adidas, adopting a neutral tone on their online sales growth comparison. Its straightforward data presentation offers no bias or additional reasoning for differentiation.
Nike emerges as the leading shoe company for athlete endorsement ROI in 2025 across the models due to its consistent visibility share and implicit association with high-profile endorsements.
ChatGPT favors Nike and Adidas equally with a 9.1% visibility share, suggesting strong athlete endorsement impact due to high market presence. Its tone is neutral, focusing purely on data without explicit sentiment bias.
Gemini shows no clear favorite, assigning a modest 2% visibility share to Nike, Adidas, and others, implying a balanced but unremarkable endorsement ROI perception. Its tone remains neutral, lacking deep insight into specific athlete impact.
Perplexity distributes visibility evenly at 2% across Nike, Puma, and others, indicating no standout in athlete endorsement ROI. The tone is neutral, with analysis centered on surface-level visibility rather than endorsement effectiveness.
Grok assigns equal 2% visibility to Nike, Adidas, and others, showing no distinct preference for endorsement ROI potential. Its tone is neutral, with data suggesting a fragmented perception of athlete endorsement impact.
Deepseek equally rates Nike, Adidas, and Puma at 2% visibility share, offering no clear leader in endorsement ROI. The tone is neutral, reflecting a data-driven view without emphasis on specific athlete-driven value.
Nike and Adidas are perceived as equally competitive in sustainability goals across the models, with neither brand distinctly leading due to comparable visibility shares and associations with key sustainability initiatives.
ChatGPT shows equal visibility for Nike and Adidas at 10.1% each, indicating no clear favoritism in sustainability goals. Its neutral tone is reflected in balanced mentions of sustainability frameworks like CDP and SBTi for both brands.
DeepSeek equally represents Nike and Adidas with a 3% visibility share each, suggesting parity in sustainability perception. Its neutral tone highlights partnerships like Parley for the Oceans, relevant to Adidas, but does not tilt favor toward either brand.
Grok assigns equal 2% visibility to both Nike and Adidas, showing no preference in sustainability leadership. Its neutral tone is supported by mentions of sustainability benchmarks like CDP and Fashion Transparency Index without favoring one brand.
Gemini equally attributes a 3% visibility share to both Nike and Adidas, reflecting a balanced view on sustainability efforts. Its neutral tone is evident through associations with initiatives like SBTi and Better Cotton Initiative for both brands.
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They compete across innovation, lifestyle influence, and global market share.
Adidas leads sustainability with recycled materials and circular design initiatives.
Yes, Nike dominates the U.S. market through strong athlete endorsements.
Adidas retains brand loyalty and cultural roots across Europe.
Nike consistently leads in global footwear sales.