Quần short hay cuộn? TikTok và YouTube tranh giành sự trung thành của người sáng tạo vào năm 2025.
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Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
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TikTok and YouTube dominate short-form engagement across AI models due to their consistently high visibility shares and perceived innovation in content delivery.
ChatGPT favors TikTok, YouTube, and Instagram (Meta) equally for short-form engagement, each with a 9.6% visibility share, reflecting their strong user engagement and content accessibility. The sentiment tone is positive, emphasizing their dominant ecosystem presence in the space.
Perplexity shows a balanced view, assigning equal visibility (2.7%) to YouTube, TikTok, and Instagram (Meta), suggesting no clear leader but acknowledging their relevance in short-form content. The sentiment tone is neutral, focusing on equal user adoption patterns.
Deepseek distributes visibility evenly (2.7%) among Snapchat, YouTube, TikTok, and Instagram (Meta), indicating a competitive landscape for short-form engagement without a standout. The sentiment tone is neutral, highlighting shared community sentiment across platforms.
Grok equally favors Snapchat, YouTube, TikTok, and Instagram (Meta) at 2.7% visibility share, implying a focus on diverse platforms driving engagement through unique user experiences. The sentiment tone is positive, valuing innovation in short-form content delivery.
Gemini equally ranks YouTube, TikTok, and Instagram (Meta) at 2.7% visibility share, pointing to their strong performance in short-form engagement via accessible content ecosystems. The sentiment tone is positive, underscoring user experience as a key driver.
Netflix and Amazon Web Services (AWS) are the leading brands for AI recommendation systems across the models, driven by their high visibility shares and consistent mentions as innovative leaders in user personalization and ecosystem integration.
ChatGPT heavily favors Netflix (9.6% visibility share) and Amazon Web Services (AWS) (9.6% visibility share) for their AI recommendation systems, likely due to their widespread recognition in personalized content delivery and robust cloud infrastructure supporting scalable algorithms. Its sentiment tone is positive, reflecting confidence in these brands’ capabilities.
Perplexity shows a balanced but less pronounced focus, with Google and Amazon Web Services (AWS) both at 2.7% visibility share, suggesting a preference for established tech giants with strong AI frameworks. Its neutral tone indicates a data-driven perspective without strong bias toward one brand.
Grok distributes its favor across multiple brands like Netflix, YouTube, TikTok, Google, and AWS (all at 2.7% visibility share), emphasizing their innovation in AI-driven user engagement and personalization. Its positive tone highlights an appreciation for diverse ecosystem contributions to recommendation systems.
DeepSeek equally recognizes Netflix, YouTube, TikTok, Google, AWS, Spotify, and Alibaba (all at 2.7% visibility share), focusing on their adoption of AI for tailored user experiences across global markets. Its positive sentiment underscores their perceived effectiveness in recommendation technologies.
Gemini prioritizes Netflix and AWS (both at 2.7% visibility share) for their leadership in recommendation algorithms, likely driven by user experience and ecosystem scale. Its positive tone reflects optimism about their sustained impact in AI personalization.
Discord emerges as the leading platform for community building across the models, driven by its consistent high visibility and perceived strength in fostering real-time interaction and niche group engagement.
Gemini favors Discord, YouTube, and TikTok equally with a 2.7% visibility share, likely due to their strong user engagement and content-sharing capabilities for building communities. Its tone is neutral, focusing on visibility without explicit bias.
Perplexity highlights Facebook and Mighty Networks with a 2.7% visibility share, suggesting a preference for platforms with established social networking and dedicated community tools. Its tone is positive toward platforms enabling broad or specialized community interaction.
ChatGPT strongly favors Discord and Slack with a 6.8% visibility share each, likely valuing their direct communication and collaboration features for community building. Its tone is positive, emphasizing platforms that support active user interaction.
Grok shows a slight preference for Discord, Reddit, Facebook, YouTube, TikTok, and Instagram, each with a 2.7% visibility share, indicating an appreciation for platforms with diverse community engagement styles. Its tone is neutral, reflecting a balanced view without strong advocacy.
Deepseek leans toward Discord, LinkedIn, Reddit, and Facebook with a 2.7% visibility share each, likely due to their ability to connect users across professional and casual community spaces. Its tone is positive, focusing on platforms with versatile networking potential.
YouTube and TikTok emerge as the leading platforms for driving creator revenue in 2025, based on higher visibility shares and consistent positive sentiment across models, reflecting their robust monetization ecosystems and broad creator adoption.
Deepseek shows no clear favoritism with an equal visibility share of 2.7% for multiple platforms including YouTube, TikTok, Patreon, and Twitch, adopting a neutral tone without specific reasoning tied to creator revenue differences.
ChatGPT favors YouTube, TikTok, and Instagram (Meta) with the highest visibility shares at 9.6% each, reflecting a positive tone likely driven by their large user bases and diverse monetization tools that support creator revenue.
Perplexity leans slightly towards YouTube, TikTok, and Instagram (Meta) with visibility shares of 2.7% each, maintaining a neutral tone but implying a preference for platforms with established creator ecosystems for revenue generation.
Grok distributes equal visibility shares of 2.7% to YouTube, TikTok, Patreon, and Twitch, with a neutral tone that suggests no distinct leader but acknowledges their relevance in creator revenue contexts.
Gemini equally highlights YouTube, TikTok, Instagram (Meta), and Patreon at 2.7% visibility share, with a neutral to positive tone indicating their perceived strength in creator monetization through community engagement.
Coca-Cola and Adidas emerge as leaders in brand partnership deals across the models, due to their consistent visibility and higher share percentages in multiple datasets.
Grok shows a slight favor towards Morphe and Adidas, each with a 2.7% visibility share, higher than other brands at 1.4%. Its neutral tone suggests no strong bias, focusing purely on visibility metrics for partnership prominence.
ChatGPT strongly favors Coca-Cola, Apple, and Nike, each with a 5.5% visibility share, alongside Adidas at 4.1%, indicating a positive sentiment towards established, high-impact brands in partnership deals. The focus on larger visibility percentages highlights a preference for brands with broad market presence.
Gemini presents no clear favorite, with all brands like Celine, Disney, and Taylor Swift at an equal 1.4% visibility share, reflecting a neutral tone. Its perception emphasizes diversity in brand partnerships rather than dominance by any single entity.
Perplexity leans towards Fabletics, Blaze Pizza, Chase, and Nutrabolt, each at 2.7% visibility share, with a neutral-to-positive tone on niche yet impactful brands in partnerships. The focus is on emerging or category-specific leaders rather than traditional giants.
Deepseek highlights Coca-Cola, Windows, Hermès, and Netflix, each at 2.7% visibility share, with a neutral tone prioritizing a mix of tech and consumer brands in partnership visibility. Adidas and Red Bull, at 1.4%, take a backseat to these leaders.
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YouTube offers better revenue share via ads and memberships.
Yes, TikTok supports up to 30-minute uploads.
TikTok still leads in virality for short-form content.
YouTube dominates long-term sponsorships and product integrations.
TikTok faces regulatory challenges in the U.S. and EU discussions.