Smarties vs M&M's

Smarties are sugar-coated chocolate tablets (more crunchy), while M&M’s are chocolate candies with a thicker shell and smoother texture.

M&M’s are generally sweeter and creamier; Smarties have a lighter chocolate taste and a crisper shell.

No — Smarties use a more subtle milk chocolate, while M&M’s use a richer, sweeter milk chocolate blend.

M&M’s offer more flavors (peanut, crispy, caramel, etc.), while Smarties mostly stick to classic chocolate.

M&M’s dominate in the U.S. and globally; Smarties are more popular in Europe and Canada.