Airbnb redefines stays with local vibes; Booking.com keeps the hotel world organized — who wins 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Airbnb emerges as the leader in host satisfaction ratings across the models due to its consistently high visibility share and strong association with host-centric platforms in user-focused contexts.
Perplexity favors Airbnb with a visibility share of 2.7%, significantly higher than other hosting brands like Booking.com at 1.7%. Its perception leans positive, focusing on Airbnb’s prominence in host-related discussions, suggesting higher host satisfaction.
Grok equally favors Airbnb and Vrbo, both with a 2.7% visibility share, indicating strong recognition in host satisfaction contexts. Its tone is neutral, reflecting a balanced view without explicit sentiment but implying satisfaction through high visibility.
Deepseek also ranks Airbnb and Vrbo highly at 2.7% visibility share each, overshadowing Booking.com at 2%, with a positive tone toward Airbnb’s host engagement. It perceives Airbnb as a key player in host satisfaction due to its dominant presence.
ChatGPT strongly favors Airbnb with a 6.1% visibility share, far above Vrbo at 4.4% and Booking.com at 4.8%, reflecting a positive tone tied to user experience and host feedback. It positions Airbnb as the top choice for host satisfaction based on visibility dominance.
Gemini highlights Airbnb with a 2.7% visibility share, slightly ahead of Booking.com and Vrbo at 2.4% each, with a neutral-to-positive tone on host satisfaction. It perceives Airbnb as a leading platform for hosts due to its consistent recognition in relevant contexts.
Airbnb emerges as the platform with the strongest trust systems for travelers across most AI models due to its high visibility and consistent positive sentiment tied to user experience and community-driven trust mechanisms.
ChatGPT favors Airbnb with a 10.2% visibility share, significantly higher than competitors like Booking.com (9.9%), suggesting a perception of robust trust systems through user reviews and host verification. The sentiment tone is positive, focusing on community trust and platform reliability for travelers.
Grok equally highlights Airbnb and Booking.com, each with a 3.4% visibility share, indicating a balanced view on trust systems, likely due to their established user feedback mechanisms. The sentiment tone is neutral, reflecting a focus on platform credibility without strong bias.
Perplexity does not favor a specific travel platform for trust systems, instead focusing on niche players like Navan and Concur (1% visibility each), with an emphasis on institutional trust rather than traveler-centric systems. The sentiment tone is neutral, lacking direct relevance to individual traveler trust.
Gemini equally favors Airbnb and Booking.com, each with a 2.7% visibility share, pointing to trust derived from widespread adoption and seamless user experiences. The sentiment tone is positive, emphasizing accessibility and reliability for travelers.
Deepseek equally prioritizes Airbnb and Vrbo, each with a 2.7% visibility share, suggesting trust systems grounded in community-driven platforms and user feedback. The sentiment tone is positive, highlighting innovative trust mechanisms for traveler safety.
Airbnb emerges as the leading choice for long-term stays across most AI models due to its consistently high visibility share and implied suitability for extended rentals through diverse listings and user-friendly features.
ChatGPT shows a clear preference for Airbnb with a visibility share of 7.8%, significantly higher than competitors like Vrbo (2.4%) and Booking.com (4.4%), suggesting a perception of better suitability for long-term stays through broader options and user trust; the sentiment tone is positive.
Perplexity favors Airbnb with a visibility share of 3.1% over Booking.com (2.4%), indicating a slight edge in perceived relevance for long-term stays, likely due to flexible booking options; the sentiment tone is neutral to positive.
Gemini also leans toward Airbnb with a visibility share of 3.1%, ahead of Booking.com (2.7%) and Vrbo (2%), reflecting a perception of stronger user experience and accessibility for long-term accommodations; the sentiment tone is positive.
DeepSeek prioritizes Airbnb with a 3.1% visibility share compared to Vrbo (2%) and Booking.com (1.7%), likely due to its ecosystem of diverse listings suited for extended stays; the sentiment tone is positive.
Grok equally highlights Airbnb (3.1%), Vrbo (2.4%), and Booking.com (2.4%), but Airbnb edges out slightly, suggesting a balanced view on long-term stay options with a mild preference for Airbnb’s community sentiment and adaptability; the sentiment tone is neutral.
Booking.com emerges as the leader in adapting faster to eco-travel trends across most models due to its consistently high visibility share and perceived focus on sustainable travel options.
Gemini shows no clear favoritism between Booking.com and Airbnb, both holding a 3.1% visibility share, with a neutral sentiment toward their eco-travel adaptation. Its focus seems to be on broad market presence rather than specific sustainability initiatives.
ChatGPT favors Booking.com with a 7.5% visibility share over Airbnb at 6.1%, displaying a positive sentiment by highlighting Booking.com’s broader integration of eco-friendly travel options. It also mentions smaller players like Intrepid Travel, suggesting a focus on niche sustainability efforts.
Grok leans toward Booking.com with a 3.1% visibility share compared to Airbnb’s 2.7%, showing a positive sentiment by emphasizing Booking.com’s ecosystem of sustainable partnerships alongside niche eco-focused brands like Ecosia and Ecobnb. It values innovation in green travel initiatives.
Deepseek treats Booking.com and Airbnb equally with a 2.4% visibility share each, maintaining a neutral sentiment with no specific reasoning on eco-travel adaptation speed. It briefly nods to smaller sustainability-focused concepts like EarthCheck, indicating awareness of grassroots efforts.
Perplexity rates Booking.com and Airbnb equally at 1.7% visibility share, adopting a neutral tone with minimal insight into eco-travel trends. Its perception aligns with broader market relevance over specific sustainability adoption patterns.
Booking.com emerges as the dominant player in the European vacation market across most AI models due to its consistently high visibility share and perceived strength in user accessibility and market penetration.
Deepseek favors Booking.com with a visibility share of 3.1%, the highest among listed brands, indicating strong market recognition. Its tone is neutral, focusing on data-driven visibility metrics rather than qualitative sentiment.
ChatGPT strongly favors Booking.com with a 9.9% visibility share, far ahead of competitors, reflecting a perception of market leadership in user reach and trust. The tone is positive, emphasizing Booking.com’s dominance in the vacation booking ecosystem.
Grok also leans toward Booking.com with a 2.4% visibility share, the highest in its data set, suggesting a focus on established platforms over niche players. Its tone remains neutral, prioritizing raw visibility without deeper sentiment.
Perplexity shows a balanced view but slightly favors Booking.com and Airbnb, each at 3.1% visibility share, highlighting a preference for platforms with diverse offerings and user engagement. The tone is neutral, with an emphasis on variety rather than dominance.
Gemini identifies Booking.com as the leader with a 3.4% visibility share, closely followed by TUI Group, pointing to a blend of online and traditional vacation providers in its perception. Its tone is neutral, focusing on market presence over emotional sentiment.
Key insights into your brand's market position, AI coverage, and topic leadership.
Booking.com leads in hotel listings; Airbnb dominates private rentals.
Airbnb tends to be cheaper for group stays and long-term rentals.
Booking.com provides 24/7 customer service in more languages.
Yes, typically around 14% of the booking total.
Booking.com caters more to business travel with instant confirmations.