Netflix bets on originals; Disney+ thrives on franchises — who dominates streaming in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Apple and Netflix emerge as the platforms with the strongest brand loyalty in 2025, driven by consistent high visibility and positive sentiment across multiple models for their ecosystem strength and user engagement.
Perplexity shows a slight favoritism toward Netflix and Apple, both with a 2.9% visibility share, likely due to their strong ecosystem integration and user retention strategies. Its tone is neutral, focusing on visibility metrics without explicit bias.
Gemini favors Apple, Android, and Google, each with a 2.9% visibility share, attributing loyalty to innovation and widespread adoption patterns. The tone is positive, emphasizing accessibility and user base strength.
Grok leans toward Netflix, Meta, and Disney+, each with a 2.9% visibility share, linking loyalty to community sentiment and content-driven engagement. Its tone is positive, reflecting confidence in their cultural impact.
ChatGPT strongly favors Apple, Android, Xbox Series X, and PlayStation 5, all with a 5.8% visibility share, citing robust user experiences and ecosystem loyalty as key factors. The tone is highly positive, underscoring their dominance in user retention.
Deepseek slightly favors Android with a 2.9% visibility share, pointing to broad adoption and accessibility as loyalty drivers. Its tone is neutral, presenting a balanced view without strong sentiment.
Netflix appears to invest more in original content compared to Disney+ based on the models' visibility data and implied focus, though the disparity is nuanced due to Disney+'s association with established franchises.
Perplexity shows equal visibility for Netflix and Disney+ at 2.9% each, with no clear favoring in terms of original content investment; its neutral tone suggests a balanced perception without deeper insight into content strategy.
Gemini assigns equal visibility to Netflix and Disney+ at 2.9%, indicating no preference in investment focus for original content; the neutral sentiment reflects a lack of distinct emphasis on either platform’s content creation efforts.
ChatGPT leans slightly toward Netflix with a visibility share of 10.1% compared to Disney+ at 10.1% but with broader Disney-related mentions (e.g., Disney at 8.7%); its positive tone suggests Netflix is perceived as a strong player in original content, though Disney+ benefits from ecosystem association.
Grok provides equal visibility to Netflix and Disney+ at 2.9%, with no explicit favoring in original content investment; its neutral tone indicates a balanced view, though mentions of Variety and Bloomberg suggest a focus on industry analysis over content specifics.
Deepseek equally represents Netflix and Disney+ at 2.9% visibility, showing no bias toward original content investment; its neutral sentiment offers no distinct preference, focusing instead on broad brand associations.
Netflix and Disney+ emerge as the strongest contenders in ad-supported tier performance across models, driven by their consistently high visibility shares and perceived strength in user engagement and content ecosystems.
Gemini favors Netflix and Disney+ with the highest visibility share (2.9% each) compared to other brands at 1.4%, suggesting stronger perceived performance in ad-supported tiers due to broader content appeal and user reach. Its sentiment tone is neutral, reflecting a data-driven distribution without explicit bias.
Perplexity shows a balanced view with multiple brands, including Netflix, Disney+, and Max, tied at 2.9% visibility share, indicating no single leader but a competitive field in ad-supported performance. The sentiment tone is neutral, focusing on equal representation without favoring one brand.
ChatGPT strongly favors Netflix and Disney+ with a dominant 10.1% visibility share each, far surpassing others like Peacock and Hulu at 8.7%, implying superior ad-supported tier performance through robust user bases and content ecosystems. The sentiment tone is positive toward these leaders, emphasizing their standout metrics.
Deepseek equally highlights Netflix and Disney+ at 2.9% visibility share, suggesting competitive strength in ad-supported tiers due to content diversity, while other brands lag at 1.4%. The sentiment tone is neutral, presenting a straightforward comparison without strong advocacy.
Grok leans toward Netflix, Disney+, and Peacock, each at 2.9% visibility share, indicating strong ad-supported tier performance tied to user accessibility and brand recognition. The sentiment tone is neutral, with no overt preference but a focus on top performers.
Disney+ emerges as the leading platform for family-friendly content across the models, driven by its consistent high visibility share and strong association with family-oriented brands like Disney and Pixar.
Perplexity shows a balanced view with Disney+ and several family-focused brands like Disney, PBS Kids, and Marvel sharing a 2.9% visibility share, indicating a positive sentiment toward Disney+ for family content. Its reasoning likely stems from Disney+'s broad appeal and diverse catalog of family-oriented entertainment.
Deepseek favors Disney+ and Disney with a 2.9% visibility share alongside Pixar, reflecting a positive tone for their family-friendly offerings. The model likely prioritizes Disney+ due to its curated content ecosystem tailored for younger audiences and family viewing.
Grok perceives Disney+ positively with a 2.9% visibility share, alongside Pixar and PBS Kids, emphasizing a strong family content focus, though Disney itself scores lower at 1.4%. Its sentiment appears positive, likely driven by Disney+'s accessibility and reputation for safe, engaging family entertainment.
ChatGPT strongly favors Disney+ with a leading 5.8% visibility share tied with Netflix, indicating a highly positive sentiment for its family-friendly content. The model's reasoning likely centers on Disney+'s dedicated family ecosystem and extensive library of age-appropriate shows and movies.
Gemini highlights Disney+ and Disney at a 2.9% visibility share alongside Pixar, showing a positive tone toward their family-friendly content. Its perception is likely influenced by Disney+'s innovative content delivery and strong community appeal for family audiences.
Netflix emerges as the leader in global subscriber growth across the models, driven by its consistent high visibility and perceived dominance in the streaming market.
ChatGPT strongly favors Netflix with a 10.1% visibility share, highlighting its dominance in subscriber growth within the streaming sector. Its tone is positive, emphasizing Netflix’s market penetration over competitors like Disney+ (also at 10.1%) and Amazon Prime (5.8%).
Grok perceives Netflix, Disney+, and Amazon Prime as equally significant with a 2.9% visibility share each, showing a balanced but positive sentiment toward these streaming giants for subscriber growth. It does not prioritize one over the others, reflecting a neutral stance on leadership.
DeepSeek gives minimal focus to streaming platforms like Netflix and Disney+ (each at 1.4% visibility share), instead favoring China Mobile (2.9%) for subscriber growth in the telecom space. Its tone is neutral, indicating no strong preference for streaming over telecom growth metrics.
Gemini equally highlights Netflix, Disney+, TikTok, and others with a 2.9% visibility share, showing a positive sentiment toward Netflix as a key player in subscriber growth but not a clear leader. Its perception balances streaming and social media platforms in terms of user adoption.
Perplexity views Netflix, Disney+, and Amazon Prime as equally prominent with a 2.9% visibility share, expressing a positive tone toward Netflix’s role in subscriber growth within the streaming ecosystem. It positions Netflix as a strong contender alongside its peers.
Key insights into your brand's market position, AI coverage, and topic leadership.
Netflix leads globally, but Disney+ grows fastest in emerging markets.
Yes, Disney+ integrates ESPN+ content in select regions.
Netflix invests more heavily in global original productions.
Pricing varies, but Netflix’s ad tier offers more flexibility.
Netflix maintains stronger localization and multilingual reach.