Google centralizes trip planning; TripAdvisor thrives on trust — who leads travel decisions in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Google and TripAdvisor emerge as the platforms most influencing booking decisions across the models, driven by their high visibility and perceived relevance in travel-related decision-making.
Perplexity shows no clear favoritism, assigning equal visibility shares (2.8%) to multiple platforms including TripAdvisor, Google, Facebook, YouTube, and Instagram, suggesting a balanced influence on booking decisions. Its neutral tone indicates an impartial view on platform impact.
ChatGPT favors Google and TripAdvisor, both with the highest visibility share (9%), highlighting their strong influence on booking decisions due to search utility and user reviews. Its positive tone reflects confidence in these platforms’ roles in shaping consumer behavior.
Deepseek distributes visibility equally (2.8%) across several platforms like Google, TripAdvisor, Booking.com, and Airbnb, showing no distinct leader in influencing booking decisions. Its neutral tone suggests a lack of strong preference or bias toward any single platform.
Grok assigns equal visibility (2.8%) to Google, TripAdvisor, Booking.com, and others, indicating a broad perception of influence on booking decisions without a standout platform. Its neutral tone reflects an objective stance on platform impact.
Gemini evenly distributes visibility (2.8%) to key travel platforms like Expedia, TripAdvisor, and Booking.com, with no clear leader in influencing booking decisions. Its neutral tone suggests a balanced assessment focused on core booking platforms over social media.
TripAdvisor emerges as the leading platform for accurate travel recommendations across the models, primarily due to its consistent visibility and perceived reliability in user-generated content.
ChatGPT favors TripAdvisor and Google equally with a 9% visibility share each, likely due to their extensive user reviews and broad data aggregation for personalized travel recommendations. The tone is neutral, reflecting a balanced view without strong advocacy for one platform.
Deepseek leans toward TripAdvisor, Lonely Planet, and Google, each with a 2.8% visibility share, emphasizing their depth of content and user trust for accurate travel guidance. The tone is positive, highlighting reliability over lesser-known platforms.
Gemini shows a slight preference for TripAdvisor, Lonely Planet, TikTok, and Google, each at 2.8% visibility, valuing their diverse user feedback and trending travel insights for recommendation accuracy. The tone is neutral with an openness to varied sources.
Perplexity favors TripAdvisor and GetYourGuide at 2.8% visibility share, focusing on their robust review systems and specialized travel experiences for precise recommendations. The tone is positive, reflecting confidence in community-driven insights.
Grok prioritizes TripAdvisor, Lonely Planet, Google, and Kayak, each with a 2.8% visibility share, citing their comprehensive data and user experience as key to accurate travel suggestions. The tone is positive, emphasizing practical utility over niche platforms.
TripAdvisor and Google emerge as the leading brands for user trust in reviews across the models, driven by their high visibility shares and consistent association with review reliability.
Deepseek shows a slight favor toward TripAdvisor and Google, both at a 2.8% visibility share, suggesting a perception of strong user trust in reviews due to their established presence in user-generated content. The tone is neutral, focusing on visibility metrics without explicit sentiment.
Chatgpt leans toward Yelp (9%) and Google (8.3%) as leaders in user trust for reviews, likely due to their widespread adoption and perceived reliability in community feedback. The tone is positive, emphasizing user experience and platform reach.
Perplexity favors Google (2.8%) and TripAdvisor (2.1%) for trusted reviews, aligning with their recognition for accessible and comprehensive user feedback systems. The tone is neutral, grounded in data without overt bias.
Grok highlights TripAdvisor (2.8%) as the most visible for reviews, implying a perception of trust through community sentiment, while other platforms like Trustpilot (1.4%) suggest niche reliability. The tone is skeptical, with fragmented focus across lesser-known entities.
Gemini equally favors TripAdvisor, Google, Yelp, and others at 2.8% visibility share, indicating trust in reviews tied to robust ecosystems and user engagement. The tone is positive, reflecting confidence in these platforms’ review mechanisms.
Google emerges as the dominant force in mobile travel searches across multiple models due to its consistently high visibility share and perceived strength in user experience and accessibility.
ChatGPT favors Google with a leading visibility share of 9.7% in mobile travel searches, likely due to its expansive ecosystem and seamless integration with search functionalities. Its tone is neutral, focusing on visibility data without strong bias.
Gemini shows no clear dominant brand for mobile travel searches, distributing visibility more evenly across brands like Expedia, Hotels.com, and Booking.com at 2.8% each, suggesting a focus on diverse options; its tone remains neutral with a data-driven approach.
Perplexity equally distributes visibility at 2.8% among several brands, including Google, Booking.com, and Skyscanner, indicating no single leader in mobile travel searches but recognizing Google's role in accessibility; its tone is neutral and balanced.
Grok leans slightly toward Booking.com and TripAdvisor, each at 2.8% visibility, for mobile travel searches, though its inclusion of unrelated brands like Windows suggests a broader, less focused analysis; its tone is neutral but lacks depth in travel-specific reasoning.
DeepSeek highlights Google at 2.8% visibility as a notable player in mobile travel searches, likely due to its robust search ecosystem, while other brands like Booking.com lag slightly behind; its tone is neutral with a slight positive lean toward Google's capabilities.
Asana emerges as the leading brand for integrating AI in planning across multiple models due to its consistently high visibility share and recognition for robust task management features.
Grok favors Asana, Windows, and Notion equally with a visibility share of 2.8%, likely due to their strong ecosystems for task planning and integration capabilities. Its tone is neutral, showing no strong preference but emphasizing broad applicability for AI-driven planning.
ChatGPT leans toward Asana with the highest visibility share of 6.3%, highlighting its user-friendly interface and AI-enhanced project planning features. The tone is positive, reflecting confidence in Asana’s capabilities for seamless planning integration.
Perplexity does not strongly favor any single brand for AI planning integration, with Anaplan, TripAdvisor, Google, and AWS tied at 2.1%, suggesting a focus on diverse tools and data-driven planning ecosystems. Its tone remains neutral, balancing various options without clear bias.
Deepseek slightly favors Asana, Windows, and Google, each with a 2.1% visibility share, likely valuing their accessibility and widespread adoption for planning tools. The tone is neutral, indicating a balanced view on AI integration potential across these platforms.
Gemini highlights Asana and Google, both at 2.1% visibility share, likely due to their innovative features and user-centric design in planning applications. The tone is mildly positive, showing appreciation for their AI-driven planning solutions.
Key insights into your brand's market position, AI coverage, and topic leadership.
It’s a trip management tool integrated with Maps and Flights.
Yes, it remains the largest source of verified travel reviews.
Google Travel leverages AI for itinerary suggestions.
TripAdvisor is adding AI-driven review summaries in 2025.
Google Travel often surfaces cheaper options via search integration.