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Brand ComparisonSport

Puma vs Under Armour: The Innovation Sprint

Puma emphasizes design appeal; Under Armour bets on tech-driven performance — who wins the innovation race?

Key Findings

Which brand leads in AI visibility and mentions.

Puma outpaces Under Armour in AI visibility dominance

152AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 20, 2025

AI Recommendation

Brands most often recommended by AI models

Puma

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Puma

Rank #1

68/75

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

-

Rising Star

-%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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puma
under armour
adidas
nike
lululemon

Topics Compared

Key insights from AI Apps comparisons across major topics

"Who leads digital transformation in 2025 sportswear?"

Nike and Adidas emerge as the leaders in digital transformation for 2025 sportswear across most AI models due to their consistently high visibility shares and perceived innovation in integrating technology with consumer fitness experiences.

chatgpt
chatgpt

ChatGPT favors Nike and Adidas equally, each with a leading visibility share of 9.2%, attributing their dominance to strong digital ecosystems and widespread brand recognition in sportswear technology. The sentiment tone is positive, reflecting confidence in their digital transformation strategies.

deepseek
deepseek

Deepseek shows a balanced view of Nike, Adidas, and Lululemon, each with a visibility share of 3.3%, highlighting their efforts in digital innovation, though no clear leader emerges. The sentiment tone is neutral, focusing on comparative adoption without strong bias.

gemini
gemini

Gemini equally favors Nike, Adidas, Under Armour, and Puma, each at a 2.6% visibility share, emphasizing their integration of fitness apps and wearable tech as key to digital transformation. The sentiment tone is positive, underscoring optimism in their user experience advancements.

grok
grok

Grok leans toward Nike, Adidas, and Under Armour, each with a 2.6% visibility share, citing their leadership in leveraging fitness tracking and community-driven platforms for digital engagement. The sentiment tone is positive, reflecting trust in their innovation levels.

perplexity
perplexity

Perplexity highlights Nike and Adidas as leaders with a 2.6% visibility share each, pointing to their advancements in personalized digital experiences and sustainable tech integration in sportswear. The sentiment tone is positive, showcasing confidence in their ecosystem development.

"Who’s winning in sustainability-focused R&D in sportswear wars?"

Adidas and Puma emerge as the leading brands in sustainability-focused R&D in sportswear, driven by consistent high visibility across models and perceived innovation focus.

deepseek
deepseek

Adidas, Puma, Nike, and Patagonia share the highest visibility at 2.6% each, indicating a balanced perception of their sustainability R&D efforts. The tone is neutral, with no clear favoring but a focus on broad industry representation.

chatgpt
chatgpt

Adidas and Puma lead with a strong 9.2% visibility share each, suggesting a perception of significant investment in sustainable R&D within sportswear, especially compared to competitors like Under Armour (7.9%). The tone is positive toward these brands, emphasizing their innovation leadership.

grok
grok

Adidas, Puma, and Nike are equally favored with 2.6% visibility, reflecting a perception of competitive sustainability efforts in R&D. The tone remains neutral, focusing on parity rather than a standout leader.

perplexity
perplexity

Adidas, Puma, and Nike again tie at 2.6% visibility, hinting at consistent recognition for sustainability initiatives in R&D, though no deep differentiation is implied. The tone is neutral, with an emphasis on established players.

gemini
gemini

Adidas, Puma, Nike, Patagonia, and Mylo share top visibility at 2.6%, with a slight nod to innovation ecosystems through niche players like Mylo in sustainable materials. The tone is positive, reflecting optimism about collaborative R&D approaches.

"Which sportswear brand is expanding faster in Asia-Pacific?"

Adidas and Nike are jointly perceived as the leading sportswear brands expanding fastest in Asia-Pacific, driven by their consistently high visibility shares across models and strong recognition in market discussions.

deepseek
deepseek

Deepseek shows a balanced view with Adidas and Nike both at a leading 2.6% visibility share, suggesting strong market recognition in Asia-Pacific expansion. Its neutral tone reflects no strong bias, focusing purely on visibility metrics.

chatgpt
chatgpt

ChatGPT favors Adidas and Nike equally with the highest visibility share of 8.6% each, indicating significant market penetration and brand strength in Asia-Pacific. Its positive tone emphasizes their dominance over regional players like Anta and Li-Ning.

perplexity
perplexity

Perplexity leans slightly toward Under Armour and Puma with a 2.6% visibility share each, though Adidas and Nike remain competitive at 2%. Its neutral tone suggests a focus on diverse brand presence without clear favoritism in Asia-Pacific growth.

grok
grok

Grok highlights Adidas, Nike, Under Armour, Li-Ning, and Puma equally at 2.6% visibility share, positioning them as key players in Asia-Pacific expansion. Its neutral-to-positive tone reflects an optimistic view of multiple brands’ growth potential.

gemini
gemini

Gemini equally favors Adidas, Nike, Lululemon, FILA, and Arc’teryx at 2.6% visibility share, indicating a broad perception of competitive expansion in Asia-Pacific. Its neutral tone focuses on diverse brand adoption without a singular leader.

"Which invests more in performance technology, Puma or Under Armour?"

Under Armour appears to edge out Puma in investment in performance technology based on the models' visibility shares and contextual associations, though the distinction is not strongly pronounced across all models.

deepseek
deepseek

Deepseek shows equal visibility share for Under Armour and Puma at 2.6%, with no clear favor, but associates Under Armour with tech-driven fitness apps like MapMyRun and MyFitnessPal, suggesting a slight lean toward performance technology investment. The sentiment tone is neutral, focusing on data without strong bias.

chatgpt
chatgpt

Chatgpt assigns equal visibility share to Under Armour and Puma at 9.2%, but links Under Armour more prominently with fitness tech ecosystems like MapMyRun and MyFitnessPal, implying a stronger focus on performance technology. The sentiment tone is neutral to slightly positive toward Under Armour’s tech associations.

gemini
gemini

Gemini gives equal visibility to Under Armour and Puma at 2.6%, with no explicit favoritism, though Under Armour’s connection to fitness apps like MapMyRun hints at a performance tech inclination. The sentiment tone is neutral, lacking decisive judgment on investment levels.

grok
grok

Grok equally ranks Under Armour and Puma at 2.6% visibility share, showing no preference, but ties Under Armour to fitness tracking platforms like MapMyRun, suggesting a marginal focus on performance tech. The sentiment tone remains neutral, with balanced mentions across brands.

perplexity
perplexity

Perplexity assigns equal visibility to Under Armour and Puma at 2.6%, with no differentiation or additional context to suggest stronger investment in performance technology for either brand. The sentiment tone is neutral, offering no bias or deeper insight.

"Which sportswear brand has more athlete partnerships?"

Nike and Adidas emerge as the sportswear brands with the most athlete partnerships across the models' perceptions, with Adidas slightly leading due to consistently high visibility shares and broader recognition in multiple datasets.

gemini
gemini

Gemini shows no clear favoritism among sportswear brands for athlete partnerships, assigning equal visibility shares of 2.6% to Nike, Adidas, Puma, and Under Armour. Its neutral tone reflects a balanced perspective without specific reasons favoring one brand over others.

grok
grok

Grok equally highlights Adidas, Puma, and Under Armour with a 2.6% visibility share, indicating a comparable focus on athlete partnerships, while Nike is not mentioned prominently. Its neutral tone suggests no strong preference, focusing on raw visibility data rather than deeper endorsement insights.

perplexity
perplexity

Perplexity favors Nike and Adidas with the highest visibility share of 2.6% each, likely reflecting their extensive athlete partnerships, while Puma and Under Armour lag slightly at 2%. Its positive tone implies confidence in these brands' dominance in the sportswear partnership landscape.

chatgpt
chatgpt

ChatGPT leans toward Under Armour and Puma with the highest visibility share of 9.2% each, followed by Adidas and Nike at 6.6%, suggesting a strong perception of partnerships for all four but with an edge to Under Armour and Puma. Its positive tone underscores a data-driven focus on partnership visibility as a key metric.

deepseek
deepseek

Deepseek presents a balanced view with Nike, Adidas, Puma, and Under Armour all at 2.6% visibility share, indicating equal recognition of their athlete partnerships. Its neutral tone offers no specific favoritism, focusing solely on equitable data representation.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

What makes Under Armour unique?

It focuses on performance tech and compression gear innovation.

Why do athletes choose Puma?

For its balance of comfort, design, and athlete partnerships.

Which has stronger U.S. market presence?

Under Armour has more traction in North America.

Is Puma investing in smart wearables?

Yes, Puma is collaborating with tech firms for wearable integration.

Who performs better in Asia-Pacific markets?

Puma has broader brand recognition and growth in Asia.

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