Puma emphasizes design appeal; Under Armour bets on tech-driven performance — who wins the innovation race?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Nike and Adidas emerge as the leaders in digital transformation for 2025 sportswear across most AI models due to their consistently high visibility shares and perceived innovation in integrating technology with consumer fitness experiences.
ChatGPT favors Nike and Adidas equally, each with a leading visibility share of 9.2%, attributing their dominance to strong digital ecosystems and widespread brand recognition in sportswear technology. The sentiment tone is positive, reflecting confidence in their digital transformation strategies.
Deepseek shows a balanced view of Nike, Adidas, and Lululemon, each with a visibility share of 3.3%, highlighting their efforts in digital innovation, though no clear leader emerges. The sentiment tone is neutral, focusing on comparative adoption without strong bias.
Gemini equally favors Nike, Adidas, Under Armour, and Puma, each at a 2.6% visibility share, emphasizing their integration of fitness apps and wearable tech as key to digital transformation. The sentiment tone is positive, underscoring optimism in their user experience advancements.
Grok leans toward Nike, Adidas, and Under Armour, each with a 2.6% visibility share, citing their leadership in leveraging fitness tracking and community-driven platforms for digital engagement. The sentiment tone is positive, reflecting trust in their innovation levels.
Perplexity highlights Nike and Adidas as leaders with a 2.6% visibility share each, pointing to their advancements in personalized digital experiences and sustainable tech integration in sportswear. The sentiment tone is positive, showcasing confidence in their ecosystem development.
Adidas and Puma emerge as the leading brands in sustainability-focused R&D in sportswear, driven by consistent high visibility across models and perceived innovation focus.
Adidas, Puma, Nike, and Patagonia share the highest visibility at 2.6% each, indicating a balanced perception of their sustainability R&D efforts. The tone is neutral, with no clear favoring but a focus on broad industry representation.
Adidas and Puma lead with a strong 9.2% visibility share each, suggesting a perception of significant investment in sustainable R&D within sportswear, especially compared to competitors like Under Armour (7.9%). The tone is positive toward these brands, emphasizing their innovation leadership.
Adidas, Puma, and Nike are equally favored with 2.6% visibility, reflecting a perception of competitive sustainability efforts in R&D. The tone remains neutral, focusing on parity rather than a standout leader.
Adidas, Puma, and Nike again tie at 2.6% visibility, hinting at consistent recognition for sustainability initiatives in R&D, though no deep differentiation is implied. The tone is neutral, with an emphasis on established players.
Adidas, Puma, Nike, Patagonia, and Mylo share top visibility at 2.6%, with a slight nod to innovation ecosystems through niche players like Mylo in sustainable materials. The tone is positive, reflecting optimism about collaborative R&D approaches.
Adidas and Nike are jointly perceived as the leading sportswear brands expanding fastest in Asia-Pacific, driven by their consistently high visibility shares across models and strong recognition in market discussions.
Deepseek shows a balanced view with Adidas and Nike both at a leading 2.6% visibility share, suggesting strong market recognition in Asia-Pacific expansion. Its neutral tone reflects no strong bias, focusing purely on visibility metrics.
ChatGPT favors Adidas and Nike equally with the highest visibility share of 8.6% each, indicating significant market penetration and brand strength in Asia-Pacific. Its positive tone emphasizes their dominance over regional players like Anta and Li-Ning.
Perplexity leans slightly toward Under Armour and Puma with a 2.6% visibility share each, though Adidas and Nike remain competitive at 2%. Its neutral tone suggests a focus on diverse brand presence without clear favoritism in Asia-Pacific growth.
Grok highlights Adidas, Nike, Under Armour, Li-Ning, and Puma equally at 2.6% visibility share, positioning them as key players in Asia-Pacific expansion. Its neutral-to-positive tone reflects an optimistic view of multiple brands’ growth potential.
Gemini equally favors Adidas, Nike, Lululemon, FILA, and Arc’teryx at 2.6% visibility share, indicating a broad perception of competitive expansion in Asia-Pacific. Its neutral tone focuses on diverse brand adoption without a singular leader.
Under Armour appears to edge out Puma in investment in performance technology based on the models' visibility shares and contextual associations, though the distinction is not strongly pronounced across all models.
Deepseek shows equal visibility share for Under Armour and Puma at 2.6%, with no clear favor, but associates Under Armour with tech-driven fitness apps like MapMyRun and MyFitnessPal, suggesting a slight lean toward performance technology investment. The sentiment tone is neutral, focusing on data without strong bias.
Chatgpt assigns equal visibility share to Under Armour and Puma at 9.2%, but links Under Armour more prominently with fitness tech ecosystems like MapMyRun and MyFitnessPal, implying a stronger focus on performance technology. The sentiment tone is neutral to slightly positive toward Under Armour’s tech associations.
Gemini gives equal visibility to Under Armour and Puma at 2.6%, with no explicit favoritism, though Under Armour’s connection to fitness apps like MapMyRun hints at a performance tech inclination. The sentiment tone is neutral, lacking decisive judgment on investment levels.
Grok equally ranks Under Armour and Puma at 2.6% visibility share, showing no preference, but ties Under Armour to fitness tracking platforms like MapMyRun, suggesting a marginal focus on performance tech. The sentiment tone remains neutral, with balanced mentions across brands.
Perplexity assigns equal visibility to Under Armour and Puma at 2.6%, with no differentiation or additional context to suggest stronger investment in performance technology for either brand. The sentiment tone is neutral, offering no bias or deeper insight.
Nike and Adidas emerge as the sportswear brands with the most athlete partnerships across the models' perceptions, with Adidas slightly leading due to consistently high visibility shares and broader recognition in multiple datasets.
Gemini shows no clear favoritism among sportswear brands for athlete partnerships, assigning equal visibility shares of 2.6% to Nike, Adidas, Puma, and Under Armour. Its neutral tone reflects a balanced perspective without specific reasons favoring one brand over others.
Grok equally highlights Adidas, Puma, and Under Armour with a 2.6% visibility share, indicating a comparable focus on athlete partnerships, while Nike is not mentioned prominently. Its neutral tone suggests no strong preference, focusing on raw visibility data rather than deeper endorsement insights.
Perplexity favors Nike and Adidas with the highest visibility share of 2.6% each, likely reflecting their extensive athlete partnerships, while Puma and Under Armour lag slightly at 2%. Its positive tone implies confidence in these brands' dominance in the sportswear partnership landscape.
ChatGPT leans toward Under Armour and Puma with the highest visibility share of 9.2% each, followed by Adidas and Nike at 6.6%, suggesting a strong perception of partnerships for all four but with an edge to Under Armour and Puma. Its positive tone underscores a data-driven focus on partnership visibility as a key metric.
Deepseek presents a balanced view with Nike, Adidas, Puma, and Under Armour all at 2.6% visibility share, indicating equal recognition of their athlete partnerships. Its neutral tone offers no specific favoritism, focusing solely on equitable data representation.
Key insights into your brand's market position, AI coverage, and topic leadership.
It focuses on performance tech and compression gear innovation.
For its balance of comfort, design, and athlete partnerships.
Under Armour has more traction in North America.
Yes, Puma is collaborating with tech firms for wearable integration.
Puma has broader brand recognition and growth in Asia.