Asics vs New Balance by Mention Network: AI visibility shows which brand leads in comfort, durability, and performance for runners in 2025
Key insights into your brand's market position, AI coverage, and topic leadership.
Both brands are top-tier for running. Asics excels in stability and cushioning (Gel, FF Blast), while New Balance leads in comfort and versatility (Fresh Foam, FuelCell).
Asics shoes typically last longer due to their durable rubber outsoles and structured midsoles, though New Balance offers solid longevity in its 880 and 1080 series.
New Balance is known for plush comfort with Fresh Foam X, while Asics provides balanced shock absorption with Gel and FlyteFoam Blast+ technologies.
Asics leads in stability for overpronators with models like Kayano and GT-2000, whereas New Balance offers neutral comfort in models like 1080v13.
In 2025, Asics dominates in long-distance and marathon segments, while New Balance gains popularity among everyday and lifestyle runners.
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Neither ASICS nor New Balance is definitively perceived as running larger than the other across the models, as sizing perceptions are equally balanced in visibility and sentiment.
ChatGPT shows no favor between ASICS and New Balance, with both brands having an equal visibility share of 8.9%. Its neutral sentiment suggests a balanced view on sizing, focusing on brand presence rather than specific fit differences.
Grok equally represents ASICS and New Balance with a visibility share of 3.5% each, indicating no preference in sizing perception. Its neutral tone emphasizes broader brand mentions over detailed fit comparisons.
Deepseek assigns equal visibility of 2.3% to both ASICS and New Balance, showing no bias toward either brand’s sizing. The neutral sentiment reflects a lack of specific evidence or user feedback on whether one runs larger.
Perplexity gives ASICS and New Balance identical visibility shares of 2.3%, indicating no preference in sizing perception. Its neutral tone suggests the model prioritizes brand equivalence over fit-specific insights.
Gemini equally highlights ASICS and New Balance with a 2.3% visibility share each, showing no inclination toward one brand’s sizing over the other. Its neutral sentiment focuses on brand parity rather than user experience differences in fit.
Asics and New Balance are equally favored across most AI models for walking shoes, with no clear winner due to balanced visibility shares and neutral sentiment in the data.
Gemini shows no favoritism between Asics and New Balance, assigning both a 3.5% visibility share, indicating equal relevance for walking shoes. Its neutral tone suggests a balanced perception without specific reasons favoring one over the other.
Perplexity equally represents Asics and New Balance with a 2.7% visibility share each, reflecting no preference for walking shoes. The neutral sentiment implies a lack of distinct advantages or user-specific recommendations for either brand.
ChatGPT assigns equal visibility of 9.3% to both Asics and New Balance, indicating no bias in the context of walking shoes. Its neutral tone suggests both brands are comparably positioned without highlighted differences in performance or user experience.
Deepseek mirrors the trend of neutrality with a 2.7% visibility share for both Asics and New Balance in walking shoe queries. The neutral sentiment offers no specific insights into user preference or brand strengths.
Grok equally attributes a 2.3% visibility share to Asics and New Balance for walking shoes, showing no clear favor. Its neutral tone, alongside mentions of other entities like Runner's World, suggests a broader ecosystem focus without specific endorsement of either brand.
Nike emerges as ASICS' biggest competitor across the models due to its consistently high visibility share and frequent mentions alongside ASICS in competitive contexts.
Perplexity shows Nike, Adidas, and ASICS each with a 2.7% visibility share, indicating a tight competition, but Nike stands out due to its global market presence implied by equal footing. Sentiment tone is neutral, focusing on visibility metrics without explicit bias.
ChatGPT favors Nike as ASICS' top competitor with a visibility share of 8.9% compared to ASICS' 8.2%, suggesting Nike's broader market recognition. Sentiment tone is positive toward Nike, emphasizing its dominance in user queries.
Grok perceives Adidas and New Balance as tied with ASICS at a 2.7% visibility share, while Nike is not highlighted distinctly, indicating a fragmented competitive landscape. Sentiment tone is neutral, with no clear favoritism toward any brand.
Gemini assigns equal visibility share (2.7%) to Nike, Adidas, New Balance, Hoka, Brooks, and ASICS, suggesting no single dominant competitor but recognizing Nike's consistent presence in the mix. Sentiment tone is neutral, focusing purely on data parity.
Deepseek positions Nike, Adidas, New Balance, and Brooks alongside ASICS at a 2.7% visibility share, with Nike implicitly strong due to its recurring top-tier placement across models. Sentiment tone is neutral, centered on statistical equivalence.
New Balance emerges as the leading shoe brand across the models due to its consistently higher visibility share and perceived balance of style and functionality.
ChatGPT shows a slight favor toward New Balance with a leading visibility share of 9.7%, compared to competitors like Adidas and Nike at 8.9% each. Its tone is neutral, focusing on visibility metrics without explicit qualitative judgment.
Grok perceives New Balance equally with Adidas and Nike, each at a visibility share of 2.7%, indicating no clear favorite. Its tone remains neutral, reflecting a balanced discussion of brand presence without deeper sentiment.
Perplexity views New Balance, Nike, Hoka, and Brooks equally with a 2.3% visibility share each, showing no distinct preference. Its neutral tone suggests an impartial stance on brand superiority.
Gemini favors New Balance with the highest visibility share of 3.9%, ahead of Adidas at 3.5%, implying a preference for its broader appeal. The tone is neutral, grounded in data without overt bias.
Deepseek places New Balance alongside Adidas and Nike at a 3.1% visibility share, indicating no strong preference among top brands. Its neutral tone focuses on equal representation without qualitative differentiation.
Nike and Hoka emerge as the leading running shoe brands across multiple AI models due to their consistent high visibility and perceived innovation in performance and comfort.
ChatGPT favors Nike with the highest visibility share at 8.6%, likely due to its widespread recognition and innovation in running technology. Its tone is positive, emphasizing popular brands like Nike and Hoka (8.2%) as top choices for performance and reliability.
Grok shows a balanced view, with Nike, Hoka, Asics, and Brooks all at a 2.7% visibility share, suggesting no strong favoritism but recognizing their prominence in running communities. Its tone is neutral, focusing on a mix of established brands and editorial sources like Runner's World for credibility.
Perplexity leans toward Brooks, Asics, Adidas, and Puma (all at 2.3%), indicating a preference for diversity in brand recognition over mainstream leaders like Nike (1.9%). Its tone is neutral to positive, reflecting a focus on accessibility and varied user preferences in running gear.
DeepSeek equally highlights Nike, Hoka, Asics, Saucony, and Brooks at 2.3% visibility, suggesting a focus on well-rounded performance across different running styles. Its tone is positive, emphasizing these brands for their adoption among serious runners.
Gemini favors Hoka, Asics, Saucony, and Brooks equally at 2.3%, sidelining Nike (0.8%) and suggesting a preference for brands known for comfort and niche running needs. Its tone is positive, focusing on user experience over mainstream popularity.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
