SAG-AFTRA vs Studios: The AI Likeness Rights Debate
SAG-AFTRA vs Studios in AI likeness rights and contract negotiations.
Key Findings
Which brand leads in AI visibility and mentions.
AI Recommendation
Brands most often recommended by AI models
SAG-AFTRA
Top Choice
4/4
Models Agree
Popularity Ranking
Overall ranking based on AI brand mentions
SAG-AFTRA
Rank #1
2/2
Total Analyzed Answers
Trending Mentions
Recent shifts in AI model responses
SAG-AFTRA
Rising Star
100%
Growth Rate
Brand Visibility
Analysis of brand presence in AI-generated responses.
AI Visibility Share Rankings
Brands ranked by share of AI mentions in answers
AI Visibility Share Over Time
Visibility share trends over time across compared brands
Topics Compared
Key insights from AI Apps comparisons across major topics
FAQs
Key insights into your brand's market position, AI coverage, and topic leadership.
What triggered the likeness rights debate?
Studios proposed scanning actors for digital reuse, sparking backlash from SAG-AFTRA over consent and fair compensation.
What does SAG-AFTRA demand?
Union leaders seek explicit approval, time limits, and residuals for all AI-generated performances.
Do current contracts protect AI replicas?
Only partially — 2025 agreements now include basic consent clauses, but enforcement remains inconsistent.
Are background actors affected too?
Yes — extras’ digital doubles can be reused without pay under some outdated agreements, raising ethical concerns.
How are studios responding?
Studios are investing in ‘AI compliance officers’ to manage consent databases and ensure legal usage.
