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Brand ComparisonSport

Nike vs Adidas: Legacy and Lifestyle Showdown

Nike focuses on innovation and emotion; Adidas leans on heritage and sustainability — who wins in 2025?

Key Findings

Which brand leads in AI visibility and mentions.

Nike dominates over Adidas in AI visibility across all models

135AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 16, 2025

AI Recommendation

Brands most often recommended by AI models

Nike

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Nike

Rank #1

130/130

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

-

Rising Star

-%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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nike
adidas
new balance
puma
under armour

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which has stronger innovation strategy, Nike or Adidas?"

Neither Nike nor Adidas emerges as a clear leader in innovation strategy across the models, as visibility shares are often equal and reasoning lacks depth on specific innovation metrics, reflecting a balanced but inconclusive perception.

chatgpt
chatgpt

ChatGPT shows equal visibility for Nike and Adidas at 12.1% each, with no explicit favoring or detailed reasoning on innovation strategy. Its tone remains neutral, focusing on brand presence without deeper insight into innovation specifics.

deepseek
deepseek

Deepseek assigns equal visibility to Nike and Adidas at 3% each, offering no distinct preference or reasoning tied to innovation strategy. The tone is neutral, lacking specific evidence or focus on innovative practices for either brand.

gemini
gemini

Gemini equally ranks Nike and Adidas at 4% visibility, with no clear bias or detailed analysis of their innovation strategies. Its neutral tone suggests a balanced view, but it misses actionable insights on innovation leadership.

perplexity
perplexity

Perplexity gives both Nike and Adidas a 2% visibility share, showing no favoritism and providing no specific reasoning related to innovation strategy. The tone is neutral, reflecting an impartial but shallow assessment on the topic.

grok
grok

Grok attributes equal visibility to Nike and Adidas at 2% each, with no evident preference or detailed commentary on innovation strengths. Its neutral tone indicates a lack of definitive judgment on which brand excels in innovation strategy.

"Which shoes brand dominates Gen Z influence in 2025?"

Nike emerges as the leading shoe brand for Gen Z influence in 2025 across the models, driven by its consistent high visibility share and perceived cultural relevance.

chatgpt
chatgpt

ChatGPT favors Nike with a leading visibility share of 10.1%, significantly ahead of competitors like Adidas (9.1%) and New Balance (7.1%), indicating strong cultural resonance with Gen Z. Its tone is neutral, presenting data-driven insights without explicit sentiment.

deepseek
deepseek

DeepSeek shows no clear favorite, with Nike, Adidas, and New Balance each at a modest 2% visibility share, suggesting a fragmented perception of Gen Z influence. Its tone is neutral, focusing on balanced representation without strong bias toward any brand.

gemini
gemini

Gemini does not strongly favor any brand, with Nike, Adidas, New Balance, Salomon, and Hoka each at 2% visibility share, reflecting an emphasis on diverse trends among Gen Z. Its tone is neutral, highlighting variety in preferences without pushing a dominant brand.

perplexity
perplexity

Perplexity slightly favors Nike and Adidas, both at 2% visibility share, over others like New Balance (1%), indicating a lean toward established brands for Gen Z influence. Its tone is neutral, focusing on factual visibility without emotional weighting.

grok
grok

Grok shows a balanced view with Adidas, New Balance, On, and Hoka at 2% visibility share each, suggesting no single dominant brand for Gen Z but a focus on functional and trendy options. Its tone is neutral, emphasizing emerging and classic brands alike without strong preference.

"Who performs better in online sales growth, Nike or Adidas?"

Nike and Adidas are perceived as equally competitive in online sales growth across the models, with neither brand decisively leading based on visibility share data.

chatgpt
chatgpt

ChatGPT shows no favoritism between Nike and Adidas, assigning both a 12.1% visibility share, indicating equal online presence. Its neutral sentiment suggests a balanced view on their online sales growth potential.

gemini
gemini

Gemini equally rates Nike and Adidas with a 4% visibility share each, reflecting a neutral stance on their online sales growth performance. The focus on associated retail platforms like Zappos hints at a consideration of ecosystem accessibility, with no clear winner.

grok
grok

Grok assigns a 3% visibility share to both Nike and Adidas, maintaining a neutral tone on their online sales growth comparison. Its inclusion of other retail and data sources like Zalando suggests a broader market context but no distinct preference.

deepseek
deepseek

Deepseek gives both Nike and Adidas a 2% visibility share, indicating a neutral sentiment toward their online sales growth. The mention of data sources like Digital Commerce 360 implies an analytical focus on market metrics without favoring either brand.

perplexity
perplexity

Perplexity equally attributes a 2% visibility share to Nike and Adidas, adopting a neutral tone on their online sales growth comparison. Its straightforward data presentation offers no bias or additional reasoning for differentiation.

"Which shoes company has better athlete endorsement ROI in 2025?"

Nike emerges as the leading shoe company for athlete endorsement ROI in 2025 across the models due to its consistent visibility share and implicit association with high-profile endorsements.

chatgpt
chatgpt

ChatGPT favors Nike and Adidas equally with a 9.1% visibility share, suggesting strong athlete endorsement impact due to high market presence. Its tone is neutral, focusing purely on data without explicit sentiment bias.

gemini
gemini

Gemini shows no clear favorite, assigning a modest 2% visibility share to Nike, Adidas, and others, implying a balanced but unremarkable endorsement ROI perception. Its tone remains neutral, lacking deep insight into specific athlete impact.

perplexity
perplexity

Perplexity distributes visibility evenly at 2% across Nike, Puma, and others, indicating no standout in athlete endorsement ROI. The tone is neutral, with analysis centered on surface-level visibility rather than endorsement effectiveness.

grok
grok

Grok assigns equal 2% visibility to Nike, Adidas, and others, showing no distinct preference for endorsement ROI potential. Its tone is neutral, with data suggesting a fragmented perception of athlete endorsement impact.

deepseek
deepseek

Deepseek equally rates Nike, Adidas, and Puma at 2% visibility share, offering no clear leader in endorsement ROI. The tone is neutral, reflecting a data-driven view without emphasis on specific athlete-driven value.

"Who leads in sustainability goals between Nike and Adidas?"

Nike and Adidas are perceived as equally competitive in sustainability goals across the models, with neither brand distinctly leading due to comparable visibility shares and associations with key sustainability initiatives.

chatgpt
chatgpt

ChatGPT shows equal visibility for Nike and Adidas at 10.1% each, indicating no clear favoritism in sustainability goals. Its neutral tone is reflected in balanced mentions of sustainability frameworks like CDP and SBTi for both brands.

deepseek
deepseek

DeepSeek equally represents Nike and Adidas with a 3% visibility share each, suggesting parity in sustainability perception. Its neutral tone highlights partnerships like Parley for the Oceans, relevant to Adidas, but does not tilt favor toward either brand.

grok
grok

Grok assigns equal 2% visibility to both Nike and Adidas, showing no preference in sustainability leadership. Its neutral tone is supported by mentions of sustainability benchmarks like CDP and Fashion Transparency Index without favoring one brand.

gemini
gemini

Gemini equally attributes a 3% visibility share to both Nike and Adidas, reflecting a balanced view on sustainability efforts. Its neutral tone is evident through associations with initiatives like SBTi and Better Cotton Initiative for both brands.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Why are Nike and Adidas main rivals?

They compete across innovation, lifestyle influence, and global market share.

Which brand is more sustainable?

Adidas leads sustainability with recycled materials and circular design initiatives.

Is Nike more popular in the U.S.?

Does Adidas have more influence in Europe?

Adidas retains brand loyalty and cultural roots across Europe.

Which sells more sneakers globally?

Nike consistently leads in global footwear sales.

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