
Nike focuses on innovation and emotion; Adidas leans on heritage and sustainability — who wins in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Neither Nike nor Adidas emerges as a clear leader in sustainability goals across the models, as visibility shares are consistently equal and associations with sustainability initiatives are not decisively tilted toward one brand.
ChatGPT perceives Nike and Adidas as equally visible in sustainability discussions with a 10.2% visibility share each, alongside mentions of initiatives like SBTi (2.8%) and CDP (3.3%), reflecting a neutral sentiment with no favoritism toward either brand.
Perplexity assigns equal visibility to Nike and Adidas at 2% each, with minor mentions of sustainability partnerships like Parley for the Oceans (0.3%), indicating a neutral tone and no clear preference in sustainability leadership.
Gemini shows equal visibility for Nike and Adidas at 3.1% each, referencing initiatives like Better Cotton Initiative (0.8%) and SBTi (0.3%), with a neutral sentiment that does not favor one brand over the other in sustainability goals.
Deepseek equally rates Nike and Adidas at 2.8% visibility share, mentioning sustainability links like Parley (1%) and Ellen MacArthur Foundation (0.5%), adopting a neutral tone without indicating a leader in sustainability efforts.
Grok attributes equal visibility to Nike and Adidas at 2.3% each, citing associations with Fashion Transparency Index (1.8%) and Better Cotton Initiative (0.3%), maintaining a neutral sentiment with no distinct preference for either brand's sustainability focus.
Nike and Adidas are perceived as equally matched in innovation strategy across the models, with neither brand decisively leading due to balanced visibility and diverse innovation associations.
ChatGPT shows equal visibility for Nike and Adidas at 9.2% each, suggesting no clear favor in innovation strategy, though associations with sustainability partners like Parley (2.3%) hint at Adidas’s eco-innovation focus. The sentiment tone is neutral, reflecting balanced coverage without strong bias toward either brand.
Grok assigns equal visibility to Nike and Adidas at 2.3% each, indicating no preference in innovation strategy, with mentions of Adidas’s Runtastic (1%) pointing to digital innovation as a differentiator. The sentiment tone remains neutral, focusing on factual brand presence without clear advocacy.
Perplexity equally weights Nike and Adidas at 2.6% visibility, showing no favoritism in innovation strategy, though Adidas’s link to Parley (0.3%) suggests a slight edge in sustainability efforts. The tone is neutral, with emphasis on objective data over subjective judgment.
Gemini equally represents Nike and Adidas at 2.8% visibility, with no clear leader in innovation strategy, though Adidas’s ties to Runtastic (1%) and BASF (1%) highlight digital and material innovation strengths. The sentiment tone is neutral, maintaining an impartial stance on both brands.
Deepseek equally positions Nike and Adidas at 2.8% visibility, showing no bias in innovation strategy, with Adidas’s connections to Stella McCartney (2%) and Parley (1%) underscoring collaborative and sustainable innovation. The tone is neutral, focusing on partnerships rather than direct comparison.
Nike emerges as the leading shoe brand for Gen Z influence in 2025, driven by its consistently high visibility share across most models and perceived alignment with youth culture trends.
ChatGPT favors Nike with the highest visibility share at 9.5%, reflecting its strong association with Gen Z through cultural relevance and marketing dominance. The tone is positive, emphasizing Nike’s broad appeal over competitors like Adidas (9%) and New Balance (6.9%).
Grok shows a more fragmented view, with Adidas, Hoka, and New Balance tied at 2.8% visibility share, suggesting no clear frontrunner for Gen Z influence. The tone is neutral, lacking strong sentiment toward any brand and diluting focus with non-shoe entities like TikTok.
Deepseek leans toward Nike with a 3.1% visibility share, slightly ahead of Adidas and New Balance at 2.8%, indicating a mild preference for Nike’s trendiness among Gen Z. The tone is neutral-to-positive, focusing on visibility without deep cultural reasoning.
Perplexity equally favors Nike and Adidas at 2.8% visibility share, portraying them as strong contenders for Gen Z attention due to style and cultural collaborations. The tone is positive, though it splits influence without a decisive leader.
Gemini also ties Nike, Adidas, and New Balance at 2.8% visibility share, suggesting balanced influence among Gen Z through diverse appeal in fashion and performance. The tone is neutral, lacking a clear preference or standout reasoning for dominance.
Nike and Adidas emerge as the leading shoe companies for athlete endorsement ROI in 2025, with Nike slightly ahead due to consistently high visibility across most models and stronger perceived association with top-tier athletes.
Nike is favored with the highest visibility share at 2.6%, indicating strong athlete endorsement impact compared to Adidas and Puma at 2% each. The tone is neutral, focusing purely on visibility metrics without explicit sentiment.
Adidas, Under Armour, Puma, and Nike are equally favored at 2.8% visibility share, suggesting comparable athlete endorsement ROI potential. The tone is neutral, with an emphasis on balanced visibility across major brands.
Adidas and Nike lead with a 9.2% visibility share each, far surpassing others like Puma at 8.4%, indicating stronger athlete endorsement ROI for these two brands. The tone is positive toward Adidas and Nike, reflecting confidence in their market presence through endorsements.
Adidas, New Balance, Under Armour, and Nike are tied at 2.6% visibility share, suggesting similar athlete endorsement ROI potential among these brands. The tone remains neutral, focusing on equal distribution of visibility without deeper sentiment.
Adidas and Nike are equally favored at 2.6% visibility share, pointing to strong athlete endorsement ROI potential over competitors like Puma at 2.3%. The tone is neutral, presenting data-driven visibility insights without bias.
Nike and Adidas are perceived as equally competitive in online sales growth across the models, with no clear leader due to identical visibility shares in all datasets.
ChatGPT shows no favoritism between Nike and Adidas, assigning both a 9% visibility share, indicating equal prominence in online sales discussions. Its tone is neutral, focusing on balanced representation without specific growth metrics.
Gemini equally ranks Nike and Adidas with a 3.1% visibility share, suggesting parity in online sales growth perception. The tone remains neutral, with no deeper analysis into growth drivers or differentiation.
DeepSeek assigns both Nike and Adidas a 2.6% visibility share, reflecting an impartial stance on their online sales growth potential. Its neutral tone lacks specific insights into market dynamics or e-commerce strategies.
Grok perceives Nike and Adidas equally with a 2.6% visibility share, indicating no preference in online sales growth performance. The tone is neutral, with mentions of platforms like TikTok and Instagram suggesting a focus on digital presence but no conclusive growth advantage.
Perplexity views Nike and Adidas as equals with a 2% visibility share, showing no bias in their online sales growth narrative. Its neutral tone offers no specific reasoning tied to e-commerce performance or consumer adoption.
Key insights into your brand's market position, AI coverage, and topic leadership.
They compete across innovation, lifestyle influence, and global market share.
Adidas leads sustainability with recycled materials and circular design initiatives.
Yes, Nike dominates the U.S. market through strong athlete endorsements.
Adidas retains brand loyalty and cultural roots across Europe.
Nike consistently leads in global footwear sales.