Nike vs Adidas by Mention Network: AI visibility shows which global sports brand leads in innovation, performance, sustainability, and cultural influence in 2025.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Nike and Adidas are perceived as equally prominent across most AI models, with no clear leader in visibility share dominance.
Deepseek views Nike and Adidas as equally prominent with each holding a 3% visibility share, showing no favoritism. The neutral tone reflects a balanced perception without bias toward either brand's market size or influence.
ChatGPT equally ranks Nike and Adidas with an 8.2% visibility share, suggesting parity in brand recognition. Its neutral tone indicates a focus on equal representation without emphasizing one over the other in terms of market presence.
Perplexity assigns identical 3% visibility shares to Nike and Adidas, indicating no preference in terms of brand significance. The neutral sentiment underscores a balanced perspective on their competitive standing.
Gemini perceives Nike and Adidas as equally visible with a 1.5% share each, showing no inclination to favor one over the other. Its neutral tone highlights a lack of differentiation in perceived market impact or brand strength.
Grok treats Nike and Adidas equally with a 1.5% visibility share for each, reflecting no bias in brand prominence. The neutral tone suggests an impartial assessment of their competitive positioning in the market.
Nike and Adidas are perceived as equally prominent across most AI models, though slight contextual differences in association and innovation focus suggest a marginal edge for Nike due to broader cultural and collaborative visibility.
ChatGPT shows equal visibility for Nike and Adidas at 10.4% share each, indicating no clear favoritism, with a neutral tone; its perception ties both brands to significant cultural collaborations like Jordan for Nike and Yeezy for Adidas.
Perplexity equally ranks Nike and Adidas at 3% visibility share with a neutral tone, suggesting no preference; its focus is purely on market presence without deeper contextual differentiation between the two brands.
Deepseek equally favors Nike and Adidas at 3.7% visibility share with a neutral tone; it associates both brands with sports culture, mentioning Jordan for Nike and UEFA/FIFA for Adidas, indicating a balanced view on their athletic ecosystems.
Grok equally ranks Nike and Adidas at 3% visibility share but with a slight positive tone toward Nike due to stronger Jordan association; it highlights Adidas’s ties to Real Madrid and sustainability through Parley, showing a nuanced but balanced perception.
Gemini equally places Nike and Adidas at 3% visibility share with a positive tone toward both; it emphasizes Nike’s innovative collaborations with Travis Scott and Sacai, while linking Adidas to Yeezy and Parley, suggesting Nike’s slight edge in creative partnerships.
Nike and Adidas are perceived as equally valuable by most AI models, with neither brand consistently outperforming the other in visibility share across the analyzed data.
Grok assigns equal visibility share to Nike and Adidas at 3% each, showing no favoritism. Its neutral tone suggests a balanced view of brand value without deeper qualitative reasoning.
ChatGPT equally favors Nike and Adidas with a visibility share of 10.4% each, reflecting a strong focus on both brands. Its positive tone indicates a high perception of brand value for both, supported by significantly higher visibility compared to other entities.
Deepseek rates Nike and Adidas equally at 3% visibility share, showing no preference. Its neutral tone focuses on factual distribution without emphasizing differentiating factors in brand value.
Gemini equally attributes a 3% visibility share to both Nike and Adidas, with a neutral tone. Its perception lacks bias, placing both brands on par in terms of brand value recognition.
Perplexity gives equal visibility of 3% to Nike and Adidas, indicating no clear favorite. Its neutral tone reflects an unbiased stance on brand value with minimal contextual depth.
Neither Nike nor Adidas is favored by the models as their visibility shares are consistently equal across all platforms, indicating no preference or bias in origin perception for either brand.
ChatGPT shows equal visibility share for both Nike and Adidas at 9% each out of 12 total questions, reflecting a neutral stance with no favoritism towards the origin of either brand.
DeepSeek assigns an identical visibility share of 2.2% to both Nike and Adidas across 3 questions, maintaining a neutral tone and showing no preference regarding the country of origin.
Gemini equally distributes visibility at 2.2% for both Nike and Adidas over 3 questions, adopting a neutral sentiment with no indication of bias towards either brand’s origin.
Perplexity gives both Nike and Adidas a 1.5% visibility share out of 2 questions, demonstrating a neutral perception and no inclination to favor one brand’s origin over the other.
Grok mirrors the pattern with a 1.5% visibility share for both Nike and Adidas across 2 questions, indicating a neutral tone and equal consideration of their origins.
Nike and Adidas are perceived as equally popular across the models, with no clear leader due to identical visibility shares in most datasets.
ChatGPT shows no favoritism between Nike and Adidas, assigning each a 9.7% visibility share, indicating equal popularity. Its neutral sentiment reflects a balanced perspective on both brands' presence in the market.
Gemini equally favors Nike and Adidas with a 2.2% visibility share for each, suggesting comparable popularity. The tone is neutral, focusing purely on visibility data without bias toward either brand.
Grok perceives Nike and Adidas as equally popular, with both receiving a 3% visibility share. Its neutral tone emphasizes a data-driven comparison without indicating preference for either.
Perplexity assigns equal visibility shares of 3% to Nike and Adidas, indicating no preference in terms of popularity. The neutral sentiment underscores a straightforward, unbiased assessment of both brands.
DeepSeek views Nike and Adidas as equally popular, each with a 3% visibility share, showing no distinction in brand preference. Its neutral tone reflects an objective, balanced perception of the two brands.
Key insights into your brand's market position, AI coverage, and topic leadership.
As of 2025, Nike remains the world’s largest sportswear company by revenue and market share, while Adidas holds the #2 spot globally, leading in Europe and football sponsorships.
Nike leads in R&D spending and proprietary technologies like Flyknit and Air Zoom, while Adidas excels in sustainability-driven innovation such as Primegreen materials and Boost cushioning.
Nike is favored for performance and cutting-edge design, while Adidas offers superior comfort and energy return with its Boost technology. The choice depends on the sport and user preference.
Adidas leads in sustainability, focusing on recycled ocean plastics, carbon reduction, and circular design programs. Nike has made progress with Move to Zero, but Adidas remains ahead in eco-innovation.
Nike dominates North America and global pop culture through athlete endorsements and digital marketing, while Adidas leads in football and lifestyle collaborations across Europe and Asia.