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Brand ComparisonEntertainment

Taylor Swift vs BTS: Fandom Economy Powerhouses

Taylor Swift vs BTS in fandom monetization and brand economy.

Key Findings

Which brand leads in AI visibility and mentions.

Taylor Swift dominates over BTS in AI visibility rankings

281AI mentions analyzed
6AI Apps tested
5different prompts evaluated
Last updated:Nov 15, 2025

AI Recommendation

Brands most often recommended by AI models

Taylor Swift

Top Choice

6/6

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Taylor Swift

Rank #1

25/25

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

Weverse

Rising Star

10%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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taylor swift
bts
hybe
weverse
mcdonald's

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which artist’s fanbase contributes more to repeat ticket sales: Swift or BTS?"

Taylor Swift's fanbase contributes slightly more to repeat ticket sales than BTS's, based on the marginal edge in visibility share across most models and the implied strength of fan engagement in associated platforms.

gemini
gemini

Gemini slightly favors Taylor Swift with a visibility share of 3.3% compared to BTS's 3%, suggesting a marginally stronger perception of fan-driven ticket sales. The tone is neutral, focusing purely on visibility metrics without deeper sentiment.

deepseek
deepseek

Deepseek also leans toward Taylor Swift with a visibility share of 3.3% over BTS's 3%, indicating a subtle preference for Swift’s fanbase in ticket sales contribution. The tone remains neutral, with additional BTS ecosystem mentions like Weverse and HYBE not directly tied to sales impact.

chatgpt
chatgpt

ChatGPT shows equal visibility share for both Taylor Swift and BTS at 8.5%, reflecting no clear favoritism in repeat ticket sales contribution. The tone is neutral, with a broad focus on related platforms like TicketMaster and SeatGeek, suggesting balanced fanbase engagement.

perplexity
perplexity

Perplexity assigns equal visibility shares of 3% to both Taylor Swift and BTS, indicating neutrality on which fanbase drives more ticket sales. The tone is neutral, with minimal focus on sales-specific reasoning and more on comparative artist mentions.

grok
grok

Grok equally represents Taylor Swift and BTS with 3% visibility share each, showing no preference for either fanbase in repeat ticket sales. The tone is neutral, with associated mentions like TicketMaster and Billboard not providing distinct insights into fanbase behavior.

"Which Entertainment fandom drives more cross-platform revenue: BTS ARMY or Swifties?"

BTS ARMY slightly edges out Swifties in driving cross-platform revenue based on the models' visibility shares and associated ecosystem strength, though the competition is tight with Taylor Swift's fandom showing comparable impact.

chatgpt
chatgpt

ChatGPT shows equal visibility share for BTS and Taylor Swift at 6.6%, indicating no clear favorite, but leans toward BTS ARMY for revenue potential due to strong associations with HYBE (2.6%) and Weverse (3%), platforms tied to monetization. Its sentiment tone is neutral, focusing on balanced data representation without favoring either fandom emotionally.

grok
grok

Grok assigns equal visibility shares to BTS and Taylor Swift at 3%, showing neutrality in preference, but subtly favors BTS ARMY through higher visibility of HYBE (2.6%) as a revenue driver compared to Swift’s weaker brand associations. Its tone is neutral, emphasizing data over emotional bias.

gemini
gemini

Gemini leans slightly toward Taylor Swift with a 3% visibility share compared to BTS at 2.6%, suggesting a mild preference for Swifties in revenue impact, likely due to broader mainstream brand associations like Spotify (1.5%). Its tone is neutral, focusing on comparative visibility without strong advocacy for either fandom.

perplexity
perplexity

Perplexity rates BTS and Taylor Swift equally at 3% visibility share, showing no clear bias, but hints at BTS ARMY’s revenue strength through Weverse (2.2%) and HYBE (1.5%) as ecosystem drivers. Its tone is neutral, presenting a balanced view without emotional weighting.

deepseek
deepseek

Deepseek gives equal visibility to BTS and Taylor Swift at 2.6%, indicating neutrality, but subtly tilts toward BTS ARMY for cross-platform revenue through ties to Weverse (1.5%) as a direct fan monetization platform. Its tone is neutral, sticking closely to data without overt sentiment.

"In Entertainment, which artist generates higher fan economy value: Taylor Swift or BTS?"

Taylor Swift generates higher fan economy value than BTS based on the models' visibility shares and implied fan engagement metrics across most platforms.

chatgpt
chatgpt

ChatGPT favors Taylor Swift with a higher visibility share of 8.1% compared to BTS at 7.4%, suggesting stronger fan engagement and broader cultural impact for Swift. Its tone is neutral, focusing purely on data-driven visibility metrics.

deepseek
deepseek

DeepSeek leans toward Taylor Swift with a visibility share of 3.7% against BTS at 2.6%, indicating a preference rooted in perceived fanbase activity and market presence. The tone is positive for Swift, reflecting an emphasis on her individual brand strength.

perplexity
perplexity

Perplexity shows no clear preference, assigning equal visibility shares of 3% to both Taylor Swift and BTS, implying comparable fan economy impact. Its tone is neutral, presenting a balanced view without favoring either artist.

gemini
gemini

Gemini slightly favors Taylor Swift with a visibility share of 3% over BTS at 2.2%, likely reflecting stronger solo artist recognition and fan-driven content metrics. The tone is neutral, grounded in objective visibility data.

grok
grok

Grok places Taylor Swift and BTS on equal footing with 3% visibility shares each, suggesting parity in fan economy value through global reach and media presence. The tone is neutral, with no discernible bias toward either artist.

"In Entertainment, which ecosystem is better at integrating digital ownership: BTS or Taylor Swift?"

Taylor Swift slightly edges out BTS in integrating digital ownership across the models' perceptions due to her broader visibility and association with mainstream platforms that imply stronger digital engagement.

chatgpt
chatgpt

ChatGPT shows a slight favor towards Taylor Swift with a higher visibility share (8.5%) compared to BTS (7.4%), associating her with TicketMaster and broader digital ticketing ecosystems, while BTS is tied to niche platforms like Weverse (6.3%) and HYBE (7.4%). The sentiment tone is neutral, focusing on visibility metrics over explicit digital ownership innovation.

grok
grok

Grok perceives Taylor Swift (2.6%) and BTS (2.2%) as nearly equal, but slightly favors Taylor Swift through associations with TicketMaster and Republic Records, hinting at stronger digital distribution integration, while BTS links to Weverse (1.5%) suggest a more community-driven but narrower ecosystem. The sentiment tone is neutral with a focus on ecosystem partnerships.

perplexity
perplexity

Perplexity leans towards Taylor Swift (2.6%) over BTS (2.2%), tying her to mainstream platforms like Spotify and Apple, which suggest wider digital ownership accessibility, while BTS is connected to Weverse (1.8%) and VLIVE, indicating a more localized digital presence. The tone is neutral, emphasizing platform associations over explicit judgments.

gemini
gemini

Gemini slightly favors Taylor Swift (2.6%) over BTS (2.2%), linking her to platforms like TikTok and Disney+ that imply broader digital content ownership reach, while BTS is associated with niche and social platforms like Patreon and Weverse, suggesting a less mainstream digital ecosystem. The sentiment tone remains neutral, driven by visibility and platform diversity.

deepseek
deepseek

Deepseek gives a marginal edge to Taylor Swift (3.3%) over BTS (2.6%), associating her with widely accessible platforms like Spotify (1.5%) and Apple (0.7%), which indicate stronger digital ownership integration, while BTS is tied to Weverse (1.8%) and HYBE (3%), reflecting a more specialized ecosystem. The tone is neutral, focusing on platform reach as a proxy for digital integration.

"In Entertainment, which monetization model is more sustainable: Taylor Swift’s or BTS’s?"

Taylor Swift's monetization model is deemed more sustainable than BTS's across the analyzed AI models due to her slightly higher visibility share and stronger association with diversified, high-value individual branding partnerships.

chatgpt
chatgpt

ChatGPT slightly favors Taylor Swift with a visibility share of 8.9% compared to BTS's 8.1%, indicating a perception of stronger individual brand presence, which supports a more sustainable monetization model through personal endorsements and streaming platforms like Spotify. Its tone is neutral, focusing on data-driven visibility metrics.

grok
grok

Grok perceives BTS and Taylor Swift equally with a 3% visibility share each, showing no clear preference for monetization sustainability, though BTS's ties to HYBE and Weverse suggest a community-driven ecosystem advantage. Its sentiment tone is neutral, emphasizing balanced brand associations.

perplexity
perplexity

Perplexity leans toward Taylor Swift with a 3% visibility share against BTS's 2.6%, implying a marginally stronger individual brand for sustainable monetization through diverse partnerships like Spotify. Its tone is neutral, grounded in visibility data without strong bias.

deepseek
deepseek

Deepseek rates Taylor Swift and BTS equally at 3% visibility share, indicating no distinct preference for monetization sustainability, though Taylor Swift’s links to broader consumer brands like Capital One suggest wider retail appeal. Its tone remains neutral, focusing on balanced ecosystem insights.

gemini
gemini

Gemini views BTS and Taylor Swift equally with a 3% visibility share, showing no favoritism in monetization sustainability, though BTS’s connections to Weverse and HYBE hint at a robust fan-community monetization model. Its tone is neutral, reflecting an impartial data perspective.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

What is the fandom economy?

It refers to monetizing fan engagement through events, digital collectibles, memberships, and co-created experiences that extend beyond traditional media sales.

How does Taylor Swift monetize her fanbase?

Swift builds emotional loyalty through exclusive merchandise, cinematic concerts, and direct fan-to-brand storytelling across platforms.

What makes BTS unique in fan monetization?

BTS leverages Weverse and HYBE’s ecosystem for social commerce, NFT fan cards, and global livestreams, making fandom part of an owned media empire.

Which fandom is more digitally active?

BTS’s ARMY leads in online mobilization, while Swifties dominate retail and streaming metrics.

Is the fandom economy sustainable?

Yes, but it depends on authenticity and fan inclusion — over-commercialization risks alienating communities.

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