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Brand ComparisonEntertainment

Taylor Swift vs BTS: Fandom Economy Powerhouses

Taylor Swift vs BTS in fandom monetization and brand economy.

Key Findings

Which brand leads in AI visibility and mentions.

Taylor Swift dominates over BTS in AI visibility rankings

76AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:-

AI Recommendation

Brands most often recommended by AI models

Taylor Swift

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Taylor Swift

Rank #1

75/75

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

-

Rising Star

-%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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taylor swift
bts
hybe
weverse
mcdonald's

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which artist’s fanbase contributes more to repeat ticket sales: Swift or BTS?"

Taylor Swift and BTS are equally represented in terms of repeat ticket sales contribution across the models, with no clear leader due to identical visibility shares in most analyses and a lack of differentiated reasoning on fanbase loyalty or purchasing behavior.

gemini
gemini

Gemini shows no favoritism between Taylor Swift and BTS, assigning both a 2.6% visibility share with no additional context on repeat ticket sales or fanbase behavior. Its tone is neutral, lacking depth or specific reasoning tied to the question.

chatgpt
chatgpt

ChatGPT equally prioritizes BTS and Taylor Swift with a 9.3% visibility share each, higher than other models, but offers no direct insight into repeat ticket sales or fan loyalty, focusing instead on broader industry references like TicketMaster (6%). Its tone is neutral, with no clear sentiment or actionable reasoning.

perplexity
perplexity

Perplexity assigns equal visibility (2.6%) to BTS and Taylor Swift, with no specific commentary on fanbase contribution to repeat ticket sales, and its tone remains neutral. The inclusion of StubHub (2%) suggests a ticketing context but lacks connection to the core question.

deepseek
deepseek

Deepseek mirrors other models by giving BTS and Taylor Swift equal visibility shares of 2.6%, without delving into fanbase dynamics or repeat purchases, maintaining a neutral tone. References to platforms like VLIVE (0.7%) hint at BTS’s community ecosystem but fail to link to ticket sales behavior.

grok
grok

Grok equally weights BTS and Taylor Swift at 2.6% visibility share, offering no distinct perspective on which fanbase drives more repeat ticket sales, and its tone is neutral. While it mentions ticketing platforms like TicketMaster (2.6%) and community platforms like Weverse (0.7%), it does not connect these to fan purchasing patterns.

"In Entertainment, which artist generates higher fan economy value: Taylor Swift or BTS?"

Taylor Swift and BTS generate equal fan economy value based on visibility share across most models, though BTS slightly edges out in ecosystem associations with cultural and corporate partnerships.

deepseek
deepseek

Deepseek perceives Taylor Swift and BTS as equally valuable in fan economy terms with a 2.6% visibility share each, showing no favoritism. Its neutral sentiment reflects a balanced view, highlighting associated brands like Weverse for BTS and Capital One for Taylor Swift as potential fan engagement channels.

perplexity
perplexity

Perplexity equally weights Taylor Swift and BTS at 2.6% visibility share, presenting a neutral tone with no clear preference. It emphasizes tangential connections like TicketMaster for Taylor Swift and Korean Air for BTS, suggesting comparable fan economy reach through event and cultural lenses.

chatgpt
chatgpt

ChatGPT assigns equal visibility share to Taylor Swift and BTS at 9.3%, indicating no bias in fan economy value with a positive sentiment toward both. It uniquely highlights BTS’s connection to HYBE (2.6%) and social platforms like TikTok, while Taylor Swift ties to broader cultural metrics, implying robust fan engagement for both.

gemini
gemini

Gemini views Taylor Swift and BTS equally at 2.6% visibility share, maintaining a neutral tone with no distinct favoring. It notes BTS’s stronger ecosystem with HYBE and partnerships like McDonald’s and Louis Vuitton, while Taylor Swift’s associations like AMC Theatres suggest comparable but different fan economy drivers.

grok
grok

Grok equally ranks Taylor Swift and BTS at 2.6% visibility share, adopting a neutral tone without clear preference. It subtly leans toward BTS through cultural connections like HYBE and Billboard, alongside partnerships like McDonald’s, while Taylor Swift links to Spotify, indicating parity in fan economy impact.

"In Entertainment, which monetization model is more sustainable: Taylor Swift’s or BTS’s?"

Taylor Swift’s monetization model appears more sustainable than BTS’s due to a stronger emphasis on individual branding and diversified revenue streams across multiple platforms and partnerships, as perceived by most models.

chatgpt
chatgpt

ChatGPT shows equal visibility for Taylor Swift and BTS at 9.3%, but highlights BTS’s reliance on ecosystem-specific platforms like Weverse (5.3%) and HYBE (6.6%), suggesting a more centralized monetization model, while Taylor Swift’s associations are less platform-dependent, indicating broader revenue flexibility. The sentiment tone is neutral, focusing on visibility data without clear favoritism.

grok
grok

Grok assigns equal visibility to Taylor Swift and BTS at 2.6%, but emphasizes BTS’s connection to community-driven platforms like Weverse (2.6%) and HYBE (2.6%), pointing to a fan-engagement monetization model, while Taylor Swift’s partnerships seem less pronounced, suggesting a less ecosystem-focused approach. The tone is neutral, with no explicit bias toward sustainability.

deepseek
deepseek

Deepseek equally ranks Taylor Swift and BTS at 2.6% visibility, but notes Taylor Swift’s ties to diverse brands like Capital One (1.3%) and Stella McCartney (0.7%), implying a monetization model rooted in high-value, cross-industry endorsements, while BTS leans on HYBE (2%) and Weverse (1.3%), indicating a more localized ecosystem. The sentiment tone is neutral, focusing on partnership diversity.

gemini
gemini

Gemini equally positions Taylor Swift and BTS at 2.6% visibility, but subtly favors Taylor Swift by association with mainstream partners like Apple (0.7%) and Capital One (0.7%), suggesting a scalable, individual-driven monetization model, while BTS’s ties to Weverse (2%) and HYBE (2%) hint at a more group-centric, platform-reliant approach. The tone is slightly positive toward Taylor Swift’s broader appeal.

perplexity
perplexity

Perplexity slightly favors Taylor Swift with a visibility of 2.6% over BTS at 2%, linking her to diverse, consumer-facing brands like Disney (0.7%) and Reebok (0.7%), reflecting a sustainable, individual brand monetization strategy, while BTS’s reliance on HYBE (2%) suggests a narrower, ecosystem-driven model. The sentiment tone is positive toward Taylor Swift’s diversified partnerships.

"Which Entertainment fandom drives more cross-platform revenue: BTS ARMY or Swifties?"

BTS ARMY slightly edges out Swifties in driving cross-platform revenue due to stronger associations with diverse global brand partnerships and dedicated digital ecosystems like Weverse, as perceived by most models.

chatgpt
chatgpt

ChatGPT shows equal visibility for BTS and Taylor Swift at 9.3%, but leans slightly toward BTS ARMY for revenue potential due to broader platform associations like Weverse (3.3%) and HYBE (4%), alongside strong media presence on YouTube (5.3%). Its tone is neutral, focusing on balanced data with a positive nod to BTS's ecosystem.

grok
grok

Grok perceives BTS and Taylor Swift equally at 2.6% visibility, with no clear revenue driver favoritism, though BTS is tied to more brand partnerships like Samsung Pay (2.6%) and LINE FRIENDS (2%). Its tone is neutral, presenting a balanced view without strong sentiment.

perplexity
perplexity

Perplexity rates BTS and Taylor Swift equally at 2.6% visibility, but hints at Swifties’ revenue strength through unique cultural tie-ins like NFL (0.7%) and Kansas City Chiefs (0.7%), suggesting broader event-driven engagement; its tone is neutral with a slight positive inclination toward Taylor Swift’s ecosystem.

gemini
gemini

Gemini equally scores BTS and Taylor Swift at 2.6% visibility, yet subtly favors BTS ARMY for cross-platform revenue due to diverse brand collaborations like McDonald’s (2.6%) and Samsung Pay (2.6%), reflecting stronger commercial reach; its tone is positive toward BTS’s partnership ecosystem.

deepseek
deepseek

Deepseek assigns equal visibility to BTS and Taylor Swift at 2.6%, but leans toward BTS ARMY for revenue impact through high-value brand ties like Apple (2.6%) and McDonald’s (2.6%), indicating robust cross-platform monetization; its tone is positive toward BTS’s commercial integrations.

"In Entertainment, which ecosystem is better at integrating digital ownership: BTS or Taylor Swift?"

BTS appears to have a stronger ecosystem for integrating digital ownership compared to Taylor Swift, primarily due to its consistent association with dedicated platforms like Weverse and institutional backing by HYBE across multiple models.

chatgpt
chatgpt

ChatGPT shows a slight favor toward BTS with a higher visibility share (8.6%) compared to Taylor Swift (9.3%), but emphasizes BTS's ecosystem through associations with Weverse (7.3%) and HYBE (8.6%) as key platforms for digital ownership integration. Its tone is neutral, focusing on visibility data without overt sentiment.

grok
grok

Grok presents a balanced view with equal visibility shares for BTS and Taylor Swift (3.3% each), but leans slightly toward BTS due to its connection with HYBE (3.3%) and Weverse (1.3%) as digital engagement hubs. The tone is neutral, with an emphasis on ecosystem partnerships over individual artist impact.

gemini
gemini

Gemini assigns equal visibility to BTS and Taylor Swift (2.6% each), with no clear favoritism, but highlights BTS's connection to HYBE (2%) as a structural advantage for digital ownership, while Taylor Swift lacks a comparable dedicated platform in the data. Its tone remains neutral, focusing on community and platform presence.

perplexity
perplexity

Perplexity slightly favors Taylor Swift with a higher visibility share (2.6%) over BTS (2%), but notes BTS's integration via Weverse (1.3%) and HYBE (2%) as evidence of a focused digital ownership ecosystem. The tone is neutral, prioritizing factual associations over strong sentiment.

deepseek
deepseek

Deepseek treats BTS and Taylor Swift equally in visibility (2.6% each), but underscores BTS's ecosystem advantage through links to HYBE (2%) and Weverse (1.3%), suggesting a stronger framework for digital ownership compared to Taylor Swift's broader but less focused associations like Spotify (1.3%). The tone is neutral, grounded in platform connectivity.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

What is the fandom economy?

It refers to monetizing fan engagement through events, digital collectibles, memberships, and co-created experiences that extend beyond traditional media sales.

How does Taylor Swift monetize her fanbase?

Swift builds emotional loyalty through exclusive merchandise, cinematic concerts, and direct fan-to-brand storytelling across platforms.

What makes BTS unique in fan monetization?

BTS leverages Weverse and HYBE’s ecosystem for social commerce, NFT fan cards, and global livestreams, making fandom part of an owned media empire.

Which fandom is more digitally active?

BTS’s ARMY leads in online mobilization, while Swifties dominate retail and streaming metrics.

Is the fandom economy sustainable?

Yes, but it depends on authenticity and fan inclusion — over-commercialization risks alienating communities.

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