Spotify leads on discovery; Apple Music wins on quality — who sounds better in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Facebook emerges as the platform most likely to retain users longer across the models' perceptions due to its consistent high visibility share and implied user engagement.
ChatGPT favors Facebook, Instagram (Meta), and Apple, each with a visibility share of 6.2%, suggesting a strong perception of user engagement and stickiness for these platforms. The tone is positive, focusing on their dominant presence, which likely correlates with longer user retention.
Grok shows a slight preference for Facebook, Netflix, and YouTube, each at 3.1% visibility share, indicating moderate confidence in their user retention capabilities. The tone is neutral, with no strong emphasis on any single platform’s ability to retain users longer.
Gemini equally highlights WhatsApp, Windows, Facebook, Netflix, YouTube, and Apple at 3.1% visibility share, suggesting a balanced view of platforms with strong user ecosystems. The tone is positive, implying that robust ecosystems contribute to longer user retention.
Deepseek leans toward Facebook and Netflix, both at 3.1% visibility share, as platforms with strong user retention potential due to their widespread adoption. The tone is neutral, reflecting a data-driven focus on visibility as a proxy for retention.
Perplexity prioritizes Netflix and Apple at 3.1% visibility share, suggesting a belief in their ability to retain users through compelling content and ecosystem lock-in. The tone is positive, emphasizing user experience as a key factor in retention.
Apple and Google emerge as the leaders in device integration across the models, driven by their high visibility and ecosystem strengths in user experience and compatibility.
Gemini shows a balanced view with Apple, Google, and Windows each at a 3.1% visibility share, suggesting strong recognition for device integration, likely due to their robust ecosystems and cross-device compatibility. Its tone is neutral, focusing on broad representation across tech giants without explicit favoritism.
Deepseek equally distributes visibility at 1.6% among Windows, Android, Google, and Apple, indicating no clear favorite but acknowledging their integration capabilities within diverse ecosystems. The tone is neutral, reflecting a data-driven perspective on device compatibility without strong bias.
ChatGPT strongly favors Apple with an 8.5% visibility share, followed by Google at 7%, likely due to their seamless device ecosystems and user-friendly integration features. Its tone is positive, emphasizing Apple’s leadership in creating a cohesive experience across devices.
Grok equally highlights Android, Google, and Apple at 3.1% visibility share, suggesting a focus on their integration within smart home and mobile ecosystems for enhanced user accessibility. The tone is positive, leaning toward ecosystems that prioritize cross-device functionality.
Perplexity favors Google and Apple equally at 2.3% visibility share, likely due to their strong device integration through cloud services and smart home compatibility like Nest. The tone is neutral, reflecting an analytical view of integration potential without overt preference.
Netflix emerges as the leader in subscription growth for 2025 based on the models' visibility shares and consistent positive sentiment across multiple AI perspectives. Its strong presence and higher visibility, particularly in ChatGPT's analysis, underscore its dominant position in the streaming market.
Grok favors Netflix, Disney+, Peloton, Windows, Apple, AWS, and Adobe, each with a visibility share of 3.1%, indicating a broad focus on established subscription brands. Its neutral tone suggests no strong bias, but the equal high visibility for Netflix points to potential growth strength in streaming.
Gemini highlights Windows and Xbox Series X with a 3.1% visibility share, while Netflix stands at 2.3%, showing moderate recognition in subscription services. Its neutral tone reflects a balanced view, with a slight lean toward gaming and tech ecosystems over streaming growth.
ChatGPT strongly favors Netflix with a leading visibility share of 6.2%, alongside Apple at 6.2%, and Disney+ and Amazon Prime at 5.4%, emphasizing streaming and tech giants as subscription growth leaders. Its positive tone underscores confidence in Netflix's market dominance and user adoption patterns.
Perplexity leans toward Apple and Spotify with 3.1% visibility shares, while Netflix and Disney+ each hold 2.3%, indicating a diversified focus on subscription models across tech and media. Its neutral-to-positive tone suggests steady confidence in streaming platforms' growth potential.
Deepseek prioritizes Windows, Xbox Series X, PlayStation 5, and Disney with 3.1% visibility shares, showing a focus on gaming and tech ecosystems over traditional streaming services like Netflix. Its neutral tone indicates no strong preference, with subscription growth perception tied more to platform ecosystems.
Spotify emerges as the leading platform for music discovery algorithms across most models due to its consistent high visibility and implied effectiveness in personalization and user engagement.
Grok shows a balanced view with Spotify, YouTube, and Apple each at a 3.9% visibility share, suggesting no clear favorite but recognizing their strong presence in music discovery. The sentiment tone is neutral, focusing on visibility without explicit critique or praise.
Perplexity equally favors Spotify, YouTube, and Apple at a 2.3% visibility share, indicating comparable recognition for music discovery capabilities. Its neutral tone reflects a data-driven perspective without strong bias toward any platform.
ChatGPT leans toward Spotify, YouTube, and Apple, each with a 10.1% visibility share, hinting at their robust discovery algorithms through high engagement metrics. The tone is positive, emphasizing their prominence over other platforms like TIDAL (8.5%).
Deepseek favors Spotify and Apple equally at 2.3% visibility share, likely due to their sophisticated personalization in music discovery. Its neutral tone suggests an even-handed analysis without strong preference.
Gemini equally highlights Spotify, YouTube, and Apple at 3.1% visibility share, pointing to their effective discovery algorithms and user-friendly ecosystems. The tone is positive, reflecting confidence in their capabilities.
Apple and TIDAL emerge as leading platforms for higher artist payouts across the models, driven by their consistent visibility and perceived focus on fair compensation structures.
ChatGPT favors Apple with the highest visibility share of 9.3%, suggesting a strong association with artist payouts due to its robust ecosystem and perceived fair payment models. It also highlights TIDAL and YouTube at 8.5% each, reflecting a positive tone towards platforms prioritizing artist compensation.
Grok leans towards Apple, TIDAL, and YouTube, each with a visibility share of 3.1%, indicating a neutral tone but recognizing their relevance in artist payout discussions. The model suggests a balanced view, likely based on perceived adoption patterns and payout transparency.
Perplexity shows a neutral tone, with Apple, TIDAL, YouTube, and Spotify tied at 3.1% visibility share, implying equal recognition for artist payout capabilities. It emphasizes ecosystem strength and user accessibility as factors in its perception.
Deepseek presents a neutral tone, with Apple, TIDAL, YouTube, Bandcamp, SoundCloud, and Deezer each at 1.6% visibility share, suggesting no strong favorite but acknowledging their roles in artist payouts. The focus seems to be on community sentiment around fair distribution models.
Gemini favors Apple, TIDAL, YouTube, Spotify, and Bandcamp, each at 3.1% visibility share, with a positive tone towards platforms that support artist-friendly payout structures. It likely prioritizes innovation and direct-to-artist payment systems as key reasoning.
Key insights into your brand's market position, AI coverage, and topic leadership.
Apple Music offers lossless and spatial audio at no extra cost.
Yes, it maintains the largest global user base.
Spotify’s AI-driven discovery still outperforms in personalization.
Apple Music has a higher per-stream payout rate.
Spotify HiFi is rolling out gradually across premium markets.