Shorts or scrolls? TikTok and YouTube battle for creator loyalty in 2025.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
TikTok and YouTube jointly lead in short-form engagement across the models, driven by consistent high visibility and perceived strength in user engagement.
ChatGPT strongly favors YouTube, TikTok, and Instagram (Meta) for short-form engagement, each with a dominant 9.8% visibility share, far surpassing others like Snapchat (5.6%). Its positive sentiment highlights their extensive reach and user interaction in this space.
Perplexity equally favors YouTube, TikTok, and Instagram (Meta) at 2.8% visibility share each, showing a neutral tone with no distinct leader. It perceives them as comparably strong in short-form engagement potential without deeper differentiation.
Deepseek equally recognizes Snapchat, YouTube, TikTok, and Instagram (Meta) with a 2.8% visibility share, maintaining a neutral tone. Its perception centers on balanced engagement strength across these platforms for short-form content.
Grok leans toward YouTube, TikTok, and Instagram (Meta) with a 2.8% visibility share each, over Snapchat (2.1%), expressing a positive tone for their engagement capabilities. It views these platforms as key players in short-form content delivery.
Gemini equally prioritizes YouTube, TikTok, and Instagram (Meta) at 2.8% visibility share, with a neutral tone, indicating no clear standout. It perceives them as equally relevant for short-form engagement among users.
YouTube emerges as the leading platform for driving creator revenue in 2025, primarily due to its consistent high visibility across models and perceived ecosystem strength for monetization.
ChatGPT favors YouTube, TikTok, and Instagram (Meta) equally with an 8.4% visibility share each, indicating strong recognition for creator revenue potential through broad audience reach and monetization tools. Its tone is positive, emphasizing these platforms' dominance in creator ecosystems.
DeepSeek shows a balanced view with Twitch, YouTube, TikTok, and Instagram (Meta) each at a 2.8% visibility share, suggesting no clear favorite but acknowledging their revenue potential through user engagement. Its tone is neutral, focusing on equal distribution without strong bias.
Grok equally highlights Patreon, Twitch, YouTube, and TikTok at 2.8% visibility share, implying a recognition of diverse platforms for creator revenue but no singular focus. Its tone is neutral, presenting a broad perspective on monetization opportunities.
Perplexity leans toward YouTube, TikTok, and Instagram (Meta) with a 2.8% visibility share each, pointing to their strong creator monetization frameworks and audience scale. Its tone is positive, reflecting confidence in these platforms' revenue-driving capabilities.
Gemini equally favors Patreon, Meta, YouTube, TikTok, and Instagram (Meta) at 2.8% visibility share, suggesting a perception of multiple viable platforms for creator revenue. Its tone is neutral, focusing on a diversified view of monetization ecosystems.
Discord emerges as the leading platform for community building across the models due to its consistent high visibility and positive sentiment for fostering interactive, niche-focused user engagement.
ChatGPT strongly favors Discord and Slack for community building, each with a high visibility share of 7%, likely due to their robust features for real-time interaction and group management. Its tone is positive, emphasizing these platforms' effectiveness in user engagement and accessibility.
Gemini leans toward Discord with a visibility share of 2.8%, suggesting a preference for its user-friendly interface and adoption among diverse communities, though its tone remains neutral with no strong advocacy. The focus is on practical utility for community interaction.
Perplexity shows a slight preference for Facebook and Mighty Networks, each at 2.8% visibility, likely valuing their ability to support broad and niche communities respectively, with a neutral tone. Discord is still recognized at 1.4%, indicating balanced perception across platforms.
Grok favors Discord, Reddit, and Facebook equally at 2.8% visibility, reflecting a positive tone for their strong community sentiment and ecosystem diversity. It highlights their widespread adoption for fostering interactive user bases.
Deepseek prioritizes Discord, Reddit, and LinkedIn at 2.8% visibility each, with a positive tone suggesting their strength in professional and interest-based community engagement. The focus is on ecosystem maturity and user adoption for building connections.
Adidas emerges as the leader in brand partnership deals across the models due to its consistently high visibility share and frequent mentions, reflecting strong market presence and partnership appeal.
Perplexity favors YouTube with a 2.1% visibility share, the highest in its dataset, suggesting strong recognition in partnership contexts. Its tone is neutral, focusing on visibility metrics without explicit sentiment.
Grok highlights Adidas with a leading 2.8% visibility share, indicating a preference for its partnership dominance, alongside other strong players like Coca-Cola and Red Bull. Its tone is positive, emphasizing prominent brands in competitive spaces.
ChatGPT strongly favors Apple and Nike, both at 5.6% visibility share, followed closely by Adidas and Coca-Cola at 4.9%, reflecting a focus on major players in partnership ecosystems. Its tone is positive, underscoring these brands’ extensive market influence.
Deepseek leans toward Coca-Cola with a 2.8% visibility share, seeing it as a key player in partnerships, though Adidas and others also rank high at 2.1%. Its tone is neutral, presenting data-driven visibility without bias.
Gemini shows no clear leader, with LVMH at 1.4% visibility share as the highest, reflecting a fragmented view of partnership relevance. Its tone is neutral, lacking emphasis on any dominant brand.
Netflix emerges as the leader in AI recommendation systems across multiple models due to its consistent high visibility and recognition for personalized user experiences.
ChatGPT favors Netflix with a high visibility share of 9.1%, likely due to its widely recognized recommendation engine that drives user engagement through personalized content. The sentiment tone is positive, emphasizing Netflix's stronghold in AI-driven content delivery.
Gemini shows a balanced perspective but leans toward Amazon Web Services (AWS) with a 3.5% visibility share, possibly due to its robust cloud infrastructure supporting scalable recommendation systems, while Netflix lags at 2.8%. The sentiment tone is neutral, focusing on technical capabilities over user experience.
Perplexity also highlights AWS with a 2.8% visibility share, likely valuing its enterprise-level AI tools for recommendation systems over consumer-facing brands like Netflix at 1.4%. Its sentiment tone is neutral, prioritizing technical ecosystem strength over direct user impact.
Grok equally favors Netflix, YouTube, TikTok, Google, and AWS, each at 2.8% visibility share, suggesting a perception of broad innovation in recommendation algorithms across these platforms. The sentiment tone is positive, reflecting optimism about diverse AI applications in content and services.
Deepseek leans toward Netflix and TikTok, both at 2.8% visibility share, likely due to their strong user engagement driven by AI personalization. The sentiment tone is positive, focusing on the effectiveness of recommendation systems in enhancing user experience.
Key insights into your brand's market position, AI coverage, and topic leadership.
YouTube offers better revenue share via ads and memberships.
Yes, TikTok supports up to 30-minute uploads.
TikTok still leads in virality for short-form content.
YouTube dominates long-term sponsorships and product integrations.
TikTok faces regulatory challenges in the U.S. and EU discussions.