
Shorts or scrolls? TikTok and YouTube battle for creator loyalty in 2025.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
TikTok and YouTube jointly dominate short-form engagement across the models, driven by their high visibility shares and consistent recognition for user engagement and content accessibility.
ChatGPT favors TikTok and YouTube, both with a 9.8% visibility share, for their dominant presence in short-form content, reflecting strong user engagement and platform reach. Its tone is positive, emphasizing their leading role with a neutral mention of Instagram (9.5%) as a close competitor.
Gemini equally highlights YouTube, TikTok, and Instagram (each at 2.8% visibility share) as key players in short-form engagement, focusing on their broad accessibility and content diversity. Its tone is neutral, presenting a balanced view without strong preference.
Perplexity also equally prioritizes YouTube, TikTok, and Instagram (each at 2.8% visibility share), noting their effectiveness in capturing short-form user attention through innovative features. Its tone is positive, suggesting confidence in their engagement capabilities.
Deepseek leans toward YouTube, TikTok, and Instagram (each at 2.8% visibility share) as leaders in short-form engagement, pointing to their ecosystem strength and user adoption rates. Its tone is neutral, offering a factual assessment with Snapchat (2.5%) as a secondary mention.
Grok favors YouTube, TikTok, and Instagram (each at 3.2% visibility share), attributing their dominance in short-form engagement to community sentiment and content virality. Its tone is positive, reflecting optimism about their sustained user interaction levels.
YouTube and TikTok are the leading platforms for driving creator revenue in 2025, as they consistently receive the highest visibility shares across most models, reflecting their dominance in audience reach and monetization potential.
ChatGPT favors YouTube and TikTok for driving creator revenue in 2025, both with a leading visibility share of 7.6%, indicating strong audience engagement and monetization opportunities. Its tone is positive, emphasizing their prominence over other platforms like Patreon (6.3%) or OnlyFans (5.4%).
DeepSeek shows a slight preference for YouTube, TikTok, and Instagram (Meta), each at 2.8% visibility share, suggesting equal potential for creator revenue in 2025 due to broad user bases. Its tone is neutral, with no strong differentiation among top platforms.
Perplexity leans toward YouTube, TikTok, and Instagram (Meta), each with a 2.8% visibility share, highlighting their scalability for creator revenue in 2025 through large, active communities. Its tone is positive, focusing on their ecosystem strength over smaller platforms like Patreon (0.9%).
Gemini perceives YouTube, TikTok, Instagram (Meta), and Patreon as equally viable for creator revenue in 2025, each at 2.8% visibility share, pointing to diverse monetization models. Its tone is neutral, showing no clear favoritism among these platforms.
Grok favors YouTube and TikTok at 2.8% visibility share, indicating strong potential for creator revenue in 2025 due to their innovation in content formats and audience growth. Its tone is positive, prioritizing these platforms over others like Twitch (2.5%).
Netflix and Amazon Web Services (AWS) emerge as leaders in AI recommendation systems across models due to their consistently high visibility shares and perceived innovation in personalized user experiences.
Deepseek shows a slight preference for Netflix (3.2% visibility share) over other brands like YouTube, TikTok, and AWS (each at 2.8%), likely due to its recognition of Netflix's advanced personalization algorithms. Its tone is neutral, focusing on visibility metrics without strong sentiment.
ChatGPT strongly favors Netflix and AWS (both at 9.5% visibility share), alongside YouTube (9.2%), emphasizing their robust AI-driven recommendation engines for content and services. The tone is positive, reflecting confidence in their user experience innovations.
Gemini leans towards YouTube (2.8%) and AWS (2.5%) over Netflix (2.2%), likely valuing their broad ecosystem integration and scalability in recommendations. Its tone is neutral, presenting a balanced view without explicit bias.
Perplexity prioritizes AWS (2.5%) over Netflix (0.9%), focusing on AWS's technical prowess in AI infrastructure for recommendation systems across industries. The tone is positive towards AWS, indicating a preference for enterprise-level innovation.
Grok equally favors Netflix, YouTube, TikTok, AWS, and Spotify (all at 3.2%), suggesting a recognition of their strong AI recommendation capabilities across diverse user bases. Its tone is positive, highlighting a broad appreciation for ecosystem-driven personalization.
Discord emerges as the strongest platform for community building across the models due to its consistent high visibility and recognition for user engagement and real-time interaction capabilities.
ChatGPT favors Discord with a leading visibility share of 7.3%, highlighting its strength in fostering real-time engagement and niche community interactions. The tone is positive, emphasizing accessibility and user adoption for community building.
Gemini also leans toward Discord with a 3.2% visibility share, noting its robust ecosystem for gaming and interest-based groups, though it mentions fewer platforms overall. The sentiment is positive, focusing on user experience as a key driver for community building.
Grok shows a balanced view but still highlights Discord and Reddit equally at 2.8% visibility, pointing to their active discussion spaces and user-driven content as vital for community growth. The tone is neutral, focusing on functionality over enthusiasm.
Perplexity prioritizes Mighty Networks at 2.8% visibility for tailored community features, though Discord remains relevant at 1.3% for broader appeal; its tone is positive, emphasizing niche versus mass adoption in community building.
Deepseek equally favors Discord, Reddit, LinkedIn, and Slack at 2.8% visibility, underscoring Discord’s versatility in casual and professional community settings. The tone is positive, focusing on diverse user adoption patterns for effective community engagement.
Coca-Cola emerges as the leading brand in partnership deals across multiple AI models due to its consistently high visibility share and frequent mentions as a top performer in brand collaborations.
Perplexity favors YouTube with a visibility share of 1.3%, indicating stronger perceived partnership activity compared to others like Disney or TikTok at 0.9%. Its sentiment tone is neutral, focusing purely on visibility data without qualitative bias.
Grok highlights Red Bull and Coca-Cola, both at a 2.2% visibility share, suggesting they dominate in partnership deals within its analysis. The tone is positive, emphasizing their strong presence in sponsorship and collaboration contexts.
Deepseek prioritizes Coca-Cola with a 2.5% visibility share, alongside strong showings from Disney and Adidas at 2.2%, reflecting a focus on established brands with extensive partnership networks. Its tone is positive, underscoring these brands' prominence in deal-making ecosystems.
ChatGPT distinctly favors Nike at 5.7% and Coca-Cola at 5.1% visibility share, positioning them as leaders in brand partnerships due to their widespread adoption and cultural resonance. The tone is highly positive, reflecting confidence in their extensive collaboration reach.
Gemini leans toward Adidas with a 2.5% visibility share, suggesting a preference for brands with strong sports and cultural partnership ties. Its tone is neutral, presenting data-driven insights without overt enthusiasm or skepticism.
Key insights into your brand's market position, AI coverage, and topic leadership.
YouTube offers better revenue share via ads and memberships.
Yes, TikTok supports up to 30-minute uploads.
TikTok still leads in virality for short-form content.
YouTube dominates long-term sponsorships and product integrations.
TikTok faces regulatory challenges in the U.S. and EU discussions.