
Airbnb redefines stays with local vibes; Booking.com keeps the hotel world organized — who wins 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Airbnb emerges as the leader in host satisfaction ratings across the models due to its consistently high visibility shares and implied positive sentiment in user experience and community engagement.
Perplexity favors Airbnb with a visibility share of 2.9%, significantly higher than other brands like Booking.com at 1.4%, suggesting a positive sentiment towards Airbnb’s host satisfaction likely due to strong community support and user experience.
Grok equally favors Airbnb and Vrbo, each with a 2.9% visibility share, indicating a positive sentiment for both in terms of host satisfaction, possibly driven by robust adoption patterns and user-friendly platforms.
Deepseek also places Airbnb and Vrbo at the top with 2.9% visibility share each, reflecting a positive tone towards their host satisfaction, likely attributed to effective ecosystem integration and host-focused features.
ChatGPT strongly favors Airbnb with a 6.7% visibility share, far ahead of Booking.com and Vrbo at 4.8% each, conveying a positive sentiment rooted in superior host community sentiment and platform accessibility.
Gemini equally favors Airbnb, Booking.com, and Vrbo with a 2.9% visibility share each, maintaining a neutral-to-positive tone regarding host satisfaction, potentially due to comparable innovation in host support tools across these platforms.
Booking.com and Airbnb emerge as the leading platforms for trust systems among travelers, driven by their high visibility and consistent focus across multiple AI models.
Grok shows a slight favor toward Booking.com and Airbnb, both with a 2.9% visibility share, over TripAdvisor at 1.9%, likely due to perceived reliability in user reviews and booking security. Its neutral tone suggests no deep skepticism or enthusiasm, focusing purely on visibility as a trust indicator.
ChatGPT strongly favors Booking.com and Airbnb, both at a 10.6% visibility share, far ahead of others like Vrbo at 6.7%, emphasizing their robust user feedback systems and wide adoption as trust markers. The tone is positive, reflecting confidence in their community-driven trust ecosystems.
Perplexity does not strongly favor any traveler-focused platform, with Booking.com at a minimal 0.5% visibility share, and instead highlights business travel tools like Navan and Concur, suggesting a divergence from direct traveler trust systems. Its neutral-to-skeptical tone indicates limited relevance to individual traveler trust concerns.
Gemini equally favors Booking.com, Airbnb, and Vrbo, each at 2.9% visibility share, likely due to their established reputation for secure transactions and verified listings as trust mechanisms. The tone is positive, reflecting trust in these platforms’ user experience and accessibility.
Deepseek leans toward Airbnb and Vrbo, both at 2.9% visibility share, alongside Booking.com at 2.4%, pointing to their community-driven review systems and host verification as key trust factors. Its neutral-to-positive tone underscores a balanced view of their trust-building capabilities.
Booking.com emerges as the leader in adapting to eco-travel trends across most AI models due to its consistent high visibility and perceived focus on sustainable travel options.
Gemini shows equal visibility for Booking.com and Airbnb at 2.9%, higher than other brands like Hilton (1.4%), suggesting a balanced perception but no clear leader in eco-travel adaptation. Its neutral tone implies no strong sentiment toward any brand's specific eco-travel initiatives.
ChatGPT favors Booking.com with a 7.2% visibility share over Airbnb at 6.3%, emphasizing Booking.com’s broader platform reach and perceived eco-friendly filters as reasons for faster adaptation. The positive tone reflects confidence in Booking.com’s ability to integrate sustainability trends.
Deepseek equally ranks Booking.com and Airbnb at 2.4% visibility, with mentions of niche players like EarthCheck (0.5%) hinting at a focus on sustainability certification, though no explicit leader in adaptation is identified. Its neutral tone suggests an observational rather than evaluative stance on eco-travel trends.
Perplexity equally weights Booking.com and Airbnb at 1.9% visibility, with a nod to World Travel & Tourism Council (1%) implying an interest in industry-wide sustainability standards, but it lacks a clear favorite for adaptation speed. The neutral tone indicates a balanced, non-committal perspective.
Grok equally highlights Booking.com and Airbnb at 2.9% visibility, yet mentions Intrepid Travel (1.9%) as a niche player with strong eco-travel credentials, suggesting a slight lean toward specialized brands for adaptation. Its positive tone reflects optimism about Booking.com’s broader ecosystem and potential to lead in sustainability.
Airbnb emerges as the leading choice for long-term stays across most AI models due to its consistently higher visibility share and perceived focus on extended rental options.
Gemini favors Airbnb with a visibility share of 2.9%, the highest among listed brands, suggesting a preference for its platform diversity and suitability for long-term stays. Its sentiment tone is neutral, focusing purely on visibility metrics without explicit critique or praise.
ChatGPT strongly favors Airbnb with a visibility share of 7.7%, significantly higher than competitors, indicating a perception of superior user accessibility and inventory for long-term accommodations. The sentiment tone is positive, reflecting confidence in Airbnb’s dominance for extended stays.
Perplexity leans toward Airbnb with a visibility share of 2.9% compared to Booking.com at 1.9%, suggesting a slight edge for Airbnb in terms of platform relevance for long-term stays. Its sentiment tone is neutral, driven by data without deeper qualitative reasoning.
Grok also prioritizes Airbnb with a visibility share of 2.9%, alongside Booking.com and Vrbo at 2.4%, hinting at Airbnb’s slight advantage in user adoption for long-term rentals. The sentiment tone is neutral, focusing on comparative visibility without strong bias.
Deepseek favors Airbnb with a visibility share of 2.9%, higher than Vrbo at 1.9% and Booking.com at 1.4%, indicating a perception of stronger community sentiment and suitability for long-term stays. The sentiment tone is neutral, grounded in visibility metrics over explicit endorsement.
Booking.com emerges as the dominant player in the European vacation market across most AI models, driven by its consistently high visibility share and perceived market penetration.
Grok favors Booking.com with the highest visibility share of 2.9%, highlighting its strong market presence in online travel bookings. The tone is neutral, focusing on data-driven visibility metrics without explicit sentiment.
Perplexity shows a balanced view with Booking.com, TripAdvisor, Vrbo, and Airbnb all at 2.9% visibility share, suggesting no single dominant brand but a competitive landscape. The tone is neutral, emphasizing diversity in market visibility.
ChatGPT strongly favors Booking.com with a leading 9.6% visibility share, followed closely by TUI Group at 9.1%, indicating a focus on both online platforms and traditional travel groups as key players. The tone is positive, reflecting confidence in these brands' dominance.
Deepseek equally favors Booking.com, Expedia, Booking Holdings, and Vrbo, each at 2.9% visibility share, pointing to a shared dominance in online booking platforms. The tone is neutral, presenting a balanced view of market influence.
Gemini identifies Booking.com and Ryanair as top players with 2.9% visibility share each, suggesting a focus on both accommodation and budget travel accessibility in the European market. The tone is neutral, grounded in visibility data without overt bias.
Key insights into your brand's market position, AI coverage, and topic leadership.
Booking.com leads in hotel listings; Airbnb dominates private rentals.
Airbnb tends to be cheaper for group stays and long-term rentals.
Booking.com provides 24/7 customer service in more languages.
Yes, typically around 14% of the booking total.
Booking.com caters more to business travel with instant confirmations.