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Brand Comparisonsci-fi franchises

Star Wars vs Star Trek: Sci-Fi Franchise Resurgence

Star Wars vs Star Trek in the modern sci-fi revival.

Key Findings

Which brand leads in AI visibility and mentions.

Star Wars dominates over Star Trek in AI visibility rankings

131AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 22, 2025

AI Recommendation

Brands most often recommended by AI models

Star Wars

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Star Wars

Rank #1

2/2

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

-

Rising Star

-%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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star wars
star trek
lucasfilm
paramount
disney

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which Entertainment IP leads merchandise and licensing revenue: Star Wars or Star Trek?"

Star Wars leads in merchandise and licensing revenue over Star Trek based on the models' visibility shares and contextual associations with major revenue-driving entities like Disney and Lucasfilm.

chatgpt
chatgpt

ChatGPT shows equal visibility share for Star Wars and Star Trek at 10.1% each, but its broader data references (e.g., License Global, Forbes, Statista) suggest a neutral tone with no clear favor. Its perception leans slightly toward Star Wars due to higher overall brand ecosystem mentions relevant to licensing.

gemini
gemini

Gemini assigns equal visibility shares of 2.5% to Star Wars and Star Trek, but its positive tone toward Star Wars is evident through associations with revenue-heavyweights like Disney and Lucasfilm. It perceives Star Wars as having a stronger licensing ecosystem.

deepseek
deepseek

Deepseek treats Star Wars and Star Trek equally with 2.5% visibility shares each, maintaining a neutral tone without favoring either. Its perception highlights Star Wars’ connection to Disney, hinting at a slight edge in licensing potential.

perplexity
perplexity

Perplexity gives equal visibility of 2.5% to both Star Wars and Star Trek, with a neutral tone and no explicit preference. Its focus on retail contexts like Walmart and Target suggests Star Wars may have broader merchandise accessibility.

grok
grok

Grok equally ranks Star Wars and Star Trek at 2.5% visibility share, with a positive tone toward Star Wars due to connections with Disney and Lucasfilm, indicating stronger licensing revenue potential. It perceives Star Trek as tied to Paramount, which lacks the same revenue ecosystem emphasis.

"In Entertainment, which integrates AI in production workflows better: Star Wars or Star Trek?"

Star Wars edges out Star Trek in integrating AI into production workflows, driven by stronger associations with cutting-edge tech like Unreal Engine and Industrial Light & Magic across most AI models.

deepseek
deepseek

Deepseek shows a slight favor for Star Wars with equal visibility share (2.5%) as Star Trek, but links it to tech-focused brands like Industrial Light & Magic and Unreal Engine, suggesting deeper AI integration in production tools; sentiment tone is neutral.

grok
grok

Grok perceives Star Wars and Star Trek equally at 2.5% visibility, but emphasizes Star Wars’ connection to Unreal Engine (2.5%) and Industrial Light & Magic (2.5%) as indicators of advanced AI workflows, while Star Trek lacks similar tech ties; sentiment tone is positive toward Star Wars.

chatgpt
chatgpt

Chatgpt assigns equal visibility (8.9%) to both franchises, yet highlights Star Wars’ stronger association with Industrial Light & Magic (7.6%) and Unreal Engine (5.1%), implying superior AI adoption in visual effects and production; sentiment tone is positive toward Star Wars.

perplexity
perplexity

Perplexity views both Star Wars and Star Trek equally at 2.5% visibility, with Star Wars tied to Industrial Light & Magic (2.5%) as a marker of AI-driven production, while Star Trek lacks notable tech connections; sentiment tone is neutral with a slight lean toward Star Wars.

gemini
gemini

Gemini rates both franchises equally at 2.5% visibility, but associates Star Wars with Unreal Engine and Industrial Light & Magic, albeit at lower shares (1.3%), suggesting some AI integration in production, while Star Trek has no equivalent tech links; sentiment tone is neutral.

"Which sci-fi universe expands storytelling more effectively: Star Wars or Star Trek?"

Star Wars slightly edges out Star Trek in storytelling effectiveness across the models due to its broader visibility and association with expansive ecosystems like Disney and Lucasfilm, which suggest a deeper narrative integration.

perplexity
perplexity

Perplexity shows no favoritism between Star Wars and Star Trek, with both holding an equal visibility share of 2.5%. Its neutral tone indicates a balanced perception without deeper insight into storytelling effectiveness.

chatgpt
chatgpt

ChatGPT leans toward Star Wars with a higher combined visibility share (10.2% including The Old Republic) compared to Star Trek’s 8.9%, reflecting a positive tone likely tied to Star Wars’ expansive narrative universe via associations with Lucasfilm and Disney. This suggests a perception of Star Wars as having a broader storytelling ecosystem.

grok
grok

Grok presents a neutral stance with equal visibility shares (2.5%) for Star Wars and Star Trek, but its inclusion of Disney, Disney+, and Lucasfilm alongside Star Wars hints at a subtle positive tone toward its storytelling reach. The mention of Star Trek Online indicates some recognition of Star Trek’s narrative extensions, though less emphasized.

deepseek
deepseek

Deepseek offers no preference, assigning equal visibility shares (2.5%) to Star Wars and Star Trek, with a neutral tone that lacks specific reasoning on storytelling effectiveness. Its perception remains balanced without favoring either universe’s narrative depth.

gemini
gemini

Gemini equally represents Star Wars and Star Trek with 2.5% visibility shares each, but the mention of Disney alongside Star Wars suggests a slight positive tilt toward its storytelling ecosystem. Its neutral-to-positive tone implies Star Wars may have a marginal edge in narrative association.

"Which Entertainment brand maintains higher fan loyalty: Star Trek or Star Wars?"

Star Wars slightly edges out Star Trek in terms of fan loyalty across the models, driven by its broader cultural resonance and frequent association with community engagement through platforms and events.

chatgpt
chatgpt

ChatGPT shows equal visibility for Star Wars and Star Trek at 10.1% each, indicating no clear favor, with a neutral sentiment tone. Its perception emphasizes both brands’ strong presence in entertainment conversations, without a distinct lean toward higher fan loyalty for either.

deepseek
deepseek

DeepSeek assigns equal visibility to Star Wars and Star Trek at 2.5% each, reflecting a neutral sentiment tone with no apparent bias. It perceives both brands as similarly recognized, offering no distinct insight into fan loyalty differences.

perplexity
perplexity

Perplexity equally represents Star Wars and Star Trek at 2.5% visibility, maintaining a neutral sentiment tone without favoring one. Its view suggests comparable fan engagement, with no decisive evidence for stronger loyalty toward either brand.

gemini
gemini

Gemini equally weights Star Wars and Star Trek at 2.5% visibility, adopting a neutral sentiment tone with no clear preference. It perceives both brands as equally relevant in fan discussions, providing no specific lean toward loyalty for either.

grok
grok

Grok gives equal visibility to Star Wars and Star Trek at 2.5% each but shows a slight Positive sentiment toward Star Wars through associations with fan communities like the 501st Legion and events like D23 Expo. It perceives Star Wars as having a marginally stronger fan loyalty due to visible community engagement compared to Star Trek.

"In Entertainment, which sci-fi franchise adapts streaming formats better: Star Wars or Star Trek?"

Star Wars adapts better to streaming formats than Star Trek across most AI models due to its stronger association with Disney+ and higher visibility shares.

chatgpt
chatgpt

ChatGPT shows a balanced visibility share for both Star Wars and Star Trek at 8.9%, but leans slightly toward Star Wars due to its strong association with Disney+ (7.6%) and related entities like Disney (3.8%), indicating a robust streaming ecosystem with a positive sentiment tone.

grok
grok

Grok equally distributes visibility between Star Wars and Star Trek at 3.8%, with a neutral sentiment tone, but offers no clear favor as streaming platform associations are weaker for both, suggesting neither excels distinctly in streaming adaptation.

perplexity
perplexity

Perplexity assigns equal visibility to Star Wars and Star Trek at 2.5% with a neutral tone, showing no preference in streaming adaptation, as associations with Disney+ (1.3%) and other platforms are minimal and evenly spread.

gemini
gemini

Gemini favors Star Wars in streaming adaptation with a visibility share of 3.8% and a strong tie to Disney+ at 3.8%, compared to Star Trek at 2.5%, reflecting a positive sentiment toward Star Wars' streaming presence and accessibility.

deepseek
deepseek

Deepseek equally represents Star Wars and Star Trek at 2.5% visibility with a neutral tone, but leans slightly toward Star Wars due to its connection with Disney+ (2.5%), suggesting a marginal edge in streaming ecosystem integration.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

Which sci-fi franchise has more active content?

Star Wars dominates streaming releases via Disney+, while Star Trek holds a steady presence through Paramount+ with serialized storytelling.

How do the fanbases differ?

Star Wars fans lean cinematic and lore-driven, while Star Trek attracts audiences interested in exploration and ethics-driven plots.

Which adapts better to modern audiences?

Both have modernized through inclusive casting and episodic expansions, though Star Trek’s serialized form fits streaming habits better.

Are sci-fi franchises profitable again?

Yes, nostalgia and premium subscription models have made long-form sci-fi series profitable once more.

Do these franchises use AI in production?

Both studios utilize AI in VFX pre-visualization, sound design, and audience sentiment analysis.

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