
Shorts or scrolls? TikTok and YouTube battle for creator loyalty in 2025.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
TikTok and YouTube jointly dominate short-form engagement across the models, with their consistently high visibility shares and strong user adoption reflecting their leadership in this space.
ChatGPT favors TikTok and YouTube equally for short-form engagement, both with a 9.4% visibility share, highlighting their strong user engagement and content virality; the tone is positive toward these leaders. Instagram (Meta) follows closely at 9%, indicating a competitive but slightly lesser focus.
Gemini shows a balanced perception of YouTube, TikTok, and Instagram (Meta), each at 2.7% visibility share, emphasizing their relevance in short-form content with a neutral tone. The lower overall shares suggest a broader distribution of focus, though engagement strength is implied through user accessibility.
Perplexity perceives YouTube, TikTok, and Instagram (Meta) as equal leaders in short-form engagement, each with a 3.1% visibility share, and maintains a neutral tone. The focus is on their widespread adoption and content ecosystems as key drivers of user interaction.
Deepseek equally favors YouTube, TikTok, and Instagram (Meta) at 3.1% visibility share each, with a positive tone toward their short-form engagement capabilities driven by innovative features and community reach. Snapchat (2.7%) is notable but lags behind these top contenders.
Grok equally highlights YouTube, TikTok, and Instagram (Meta) at 3.1% visibility share, with a positive tone, crediting their dominance in short-form engagement to robust ecosystems and user retention. Snapchat (2.4%) is relevant but not a primary focus.
YouTube emerges as the leading platform for driving creator revenue in 2025, due to its consistently high visibility across models and strong ecosystem for monetization through ads and partnerships.
ChatGPT favors YouTube and TikTok for creator revenue with the highest visibility shares at 7.8% each, likely due to their massive user bases and established monetization features like ad revenue and brand deals. Its sentiment tone is positive, emphasizing their scalability for creators.
DeepSeek shows a slight preference for YouTube, TikTok, and Instagram (Meta), each at 3.1% visibility share, attributing their potential for creator revenue to diverse content formats and audience reach; the tone is neutral with balanced mentions. It perceives these platforms as equally viable for monetization.
Perplexity leans toward YouTube, TikTok, and Instagram (Meta), each with 3.1% visibility share, suggesting strong creator revenue potential through engagement and ad systems; the tone is positive. It highlights their dominance in short-form and long-form content monetization.
Gemini equally favors YouTube, TikTok, Instagram (Meta), and Patreon, each at 2.7% visibility share, with a neutral tone, implying comparable revenue potential through subscriptions and ad earnings. It perceives a competitive landscape with no clear leader for creator revenue.
Grok prefers YouTube and TikTok, both at 3.1% visibility share, citing their robust creator ecosystems and monetization tools; the tone is positive. It views these platforms as top contenders for driving creator revenue in 2025.
Discord emerges as the leading platform for community building across the models due to its consistent high visibility and recognition for user engagement and niche community support.
ChatGPT favors Discord and Slack, both with a 6.3% visibility share, for community building due to their strong user engagement features and customizable environments. Its tone is positive, emphasizing platforms that facilitate interactive and scalable community interactions.
Gemini leans toward Discord with a 2.7% visibility share, highlighting its suitability for community building through real-time communication and gaming-focused user accessibility. The tone is neutral, focusing on functional strengths without strong enthusiasm.
Grok prioritizes Discord and Reddit, each with a 3.1% visibility share, for their ability to foster diverse, interest-based communities with robust discussion features. Its tone is positive, reflecting optimism about platforms supporting organic community growth.
Perplexity favors Mighty Networks with a 3.1% visibility share, citing its tailored tools for creating structured, purpose-driven communities, though Discord is also noted at 1.6%. The tone is positive, valuing specialized platforms for niche community needs.
DeepSeek highlights Discord, Reddit, LinkedIn, and Slack, each at 2.7% visibility share, for their versatility in supporting professional and casual community-building ecosystems. The tone is neutral, focusing on balanced adoption across varied user bases.
Coca-Cola emerges as the leader in brand partnership deals across the models, driven by consistently high visibility shares and frequent mentions as a top partner in multiple datasets.
Perplexity favors YouTube with the highest visibility share of 1.2%, indicating a perception of strong partnership presence, likely due to its vast content creator ecosystem. The sentiment tone is neutral, focusing on visibility metrics without strong advocacy.
Grok highlights Red Bull with a visibility share of 2.7%, closely followed by Coca-Cola at 2.4%, suggesting a preference for brands with high-energy or mass-market appeal in partnerships. The sentiment tone is positive, emphasizing their dominant presence in deal visibility.
Deepseek equally favors Coca-Cola and Red Bull, each with strong visibility shares of 2.4% and 2.0% respectively, pointing to their extensive partnership networks in sports and entertainment. The sentiment tone is positive, reflecting confidence in their partnership relevance.
ChatGPT strongly favors Nike at 5.5% and Coca-Cola at 5.1% visibility share, positioning them as leaders due to their extensive global partnership reach and brand equity in diverse markets. The sentiment tone is highly positive, underscoring their dominance in deal frequency.
Gemini shows a more balanced view with LVMH at 1.2% visibility share as the top brand, suggesting a focus on luxury partnerships, though no single dominant player emerges. The sentiment tone is neutral, lacking strong endorsement for any specific brand in partnership deals.
Netflix and Amazon Web Services (AWS) emerge as the leaders in AI recommendation systems across models due to their consistently high visibility shares and perceived innovation in personalized user experiences.
ChatGPT favors Netflix and AWS, both with a 9.4% visibility share, likely due to their strong reputation for leveraging AI in content and service recommendations. Its tone is positive, reflecting confidence in their advanced personalization capabilities.
Gemini leans toward YouTube and AWS, each with a 3.1% visibility share, emphasizing their robust AI-driven content discovery and cloud-based recommendation infrastructure. The tone is neutral, focusing on technical strengths over explicit praise.
Perplexity highlights AWS with a 2.7% visibility share for its scalable AI recommendation frameworks, often used in enterprise solutions. Its tone is positive, suggesting trust in AWS's technical ecosystem for recommendation systems.
Grok equally favors Netflix, YouTube, TikTok, AWS, and Spotify, each at 3.1% visibility share, likely due to their innovative use of AI in user engagement and content curation. The tone is positive, indicating appreciation for their ecosystem-driven recommendation approaches.
DeepSeek prioritizes Netflix and TikTok, both at 2.4% visibility share, likely for their AI-powered personalization in content delivery. The tone is neutral, reflecting a balanced view of their capabilities in recommendation systems.
Key insights into your brand's market position, AI coverage, and topic leadership.
YouTube offers better revenue share via ads and memberships.
Yes, TikTok supports up to 30-minute uploads.
TikTok still leads in virality for short-form content.
YouTube dominates long-term sponsorships and product integrations.
TikTok faces regulatory challenges in the U.S. and EU discussions.