
Google centralizes trip planning; TripAdvisor thrives on trust — who leads travel decisions in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Google and TripAdvisor emerge as the most influential platforms for booking decisions across the models, driven by their high visibility and perceived reliability in user search and review aggregation.
Perplexity shows a slight favor towards Facebook, YouTube, and Instagram (Meta), each with a visibility share of 2.8%, over Google and TripAdvisor at 2.4%, likely due to their stronger social engagement and visual content that influence travel inspiration and booking decisions. The sentiment tone is neutral, focusing on visibility metrics without strong bias.
ChatGPT favors TripAdvisor and Google, both at 8.4% visibility share, highlighting their dominance in user-driven reviews and search functionality critical to booking decisions. The tone is positive, emphasizing their utility in travel planning over other platforms like Expedia or Booking.com.
Deepseek presents a balanced view with Expedia, TripAdvisor, Booking.com, TikTok, Google, and Instagram (Meta) all at 2.8% visibility share, suggesting no single platform dominates but recognizing Google’s role in search and information access as key to influencing bookings. The sentiment tone is neutral, focusing on equal distribution with a slight nod to search utility.
Gemini equally favors Expedia, TripAdvisor, Booking.com, TikTok, Google, and Instagram (Meta) at 2.8% visibility share, likely valuing Google’s search ecosystem and TripAdvisor’s review depth as critical for booking decisions. The tone is neutral, focusing on diverse platform strengths without strong preference.
Grok equally highlights Expedia, TripAdvisor, Booking.com, TikTok, Google, Instagram (Meta), and Statista at 2.8% visibility share, with Google and TripAdvisor likely prioritized for their data-driven insights and user trust in booking contexts. The sentiment tone is positive, reflecting confidence in these platforms’ influence.
TripAdvisor emerges as the leading platform for accurate travel recommendations across most AI models due to its consistently high visibility share and perceived reliability in user-generated content.
ChatGPT strongly favors TripAdvisor with a 9.1% visibility share, likely due to its extensive user reviews and comprehensive destination coverage, tying with Google. Its tone is positive, emphasizing TripAdvisor's reliability for travel recommendations.
Gemini shows a balanced view but leans slightly toward TripAdvisor and Google, each at 2.8% visibility share, likely valuing their broad data aggregation for accurate recommendations. Its tone is neutral, focusing on multiple platforms without strong preference.
Deepseek equally favors TripAdvisor and Lonely Planet at 2.8% visibility share, possibly due to their depth in user feedback and curated travel insights for accuracy. Its tone is neutral, reflecting an analytical spread across platforms.
Perplexity leans toward TripAdvisor and GetYourGuide, each at 2.8% visibility share, likely for their detailed reviews and specialized offerings in travel planning. Its tone is positive, suggesting confidence in these platforms for recommendation accuracy.
Grok prioritizes TripAdvisor, Google, and Kayak, each at 2.8% visibility share, likely due to their strong user experience and accessible data for travel recommendations. Its tone is positive, highlighting usability as a key factor for accuracy.
Google appears to dominate mobile travel searches across the analyzed AI models due to its consistently high visibility share and perceived ecosystem strength in search and travel integration.
Grok favors TripAdvisor with a 3.1% visibility share, slightly ahead of Booking.com at 2.8%, attributing dominance to content depth and user reviews for travel planning. Its tone is neutral, focusing on data-driven visibility metrics without strong bias.
ChatGPT identifies Google as the leader in mobile travel searches with a 9.8% visibility share, citing its comprehensive search ecosystem and integration with travel tools. Its tone is positive, reflecting confidence in Google’s user accessibility and broad reach.
Gemini shows a balanced view with Expedia and Booking.com tied at 2.8% visibility share, emphasizing their strong brand presence and user-friendly mobile interfaces. Its tone is neutral, focusing on adoption patterns without a clear dominant player.
Deepseek highlights Google with a 3.1% visibility share as the leader, pointing to its search engine dominance and mobile optimization for travel queries. Its tone is positive, underscoring Google’s ecosystem innovation as a key advantage.
Perplexity distributes visibility evenly at 2.8% across multiple brands including Google, Expedia, and Booking.com, suggesting a competitive landscape driven by user experience diversity. Its tone is neutral, focusing on varied strengths without favoring one brand.
TripAdvisor and Google emerge as the leaders in user trust for reviews across the models, driven by their high visibility shares and consistent association with reliable user feedback.
Grok favors TripAdvisor and Google equally, both with a visibility share of 2.8%, indicating strong user trust in their review platforms due to widespread recognition and usage. The tone is neutral, focusing on visibility metrics without explicit sentiment.
Deepseek also highlights TripAdvisor and Google, both at a 2.8% visibility share, alongside Amazon Web Services (AWS), suggesting trust in established platforms for reviews. The tone remains neutral, emphasizing visibility as a proxy for trust.
ChatGPT strongly favors Google, TripAdvisor, and Yelp, each with an 8.7% visibility share, and Amazon Web Services at 8.4%, associating them with high user trust due to their large user bases and reliable review systems. The tone is positive, reflecting confidence in these brands for review credibility.
Gemini leans toward TripAdvisor, Google, Yelp, and Amazon Web Services, all at 2.8% visibility share, implying trust rooted in accessibility and community engagement for reviews. The tone is neutral, focusing on equal weighting of prominent platforms.
Perplexity prioritizes Google and TripAdvisor with visibility shares of 2.8% and 2.4% respectively, suggesting trust in their review ecosystems due to their established user bases. The tone is neutral, with a data-driven focus on visibility as an indicator of trust.
Google and Asana emerge as the leading brands for integrating AI into planning, due to their consistent visibility and implied effectiveness across multiple models.
Grok favors Asana and Notion for AI integration in planning, both with a 2.8% visibility share, suggesting a focus on robust task management ecosystems. Its tone is neutral, emphasizing balanced visibility without strong sentiment.
Perplexity leans toward Google and TripAdvisor, each with a 2.1% visibility share, likely valuing Google's broad AI capabilities for planning tools, with a neutral-to-positive tone indicating ecosystem strength.
ChatGPT shows a strong preference for Asana and Google, both at 5.2% visibility share, reflecting their advanced AI-driven planning features and user accessibility, with a positive tone highlighting adoption potential.
Deepseek prioritizes Asana and Google, each with a 2.1% visibility share, likely due to their innovative AI features for planning, maintaining a neutral tone focused on functional integration.
Gemini highlights Google at 2.4% and Asana at 2.1% visibility share, suggesting a preference for tools with seamless AI integration in planning workflows, with a neutral-to-positive tone centered on user experience.
Key insights into your brand's market position, AI coverage, and topic leadership.
It’s a trip management tool integrated with Maps and Flights.
Yes, it remains the largest source of verified travel reviews.
Google Travel leverages AI for itinerary suggestions.
TripAdvisor is adding AI-driven review summaries in 2025.
Google Travel often surfaces cheaper options via search integration.