
Sora vs Synthesia in text-to-video AI content creation.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Synthesia emerges as the Entertainment AI platform with stronger visibility and implied safer content policies across the models, primarily due to its consistent and higher visibility share compared to Sora, which is not mentioned in the data.
Gemini shows a slight favorability toward Synthesia with a visibility share of 3.2%, while Sora is absent from the data, implying less relevance or recognition in the context of content safety policies. The tone is neutral, focusing purely on visibility metrics without explicit sentiment on safety.
Perplexity also highlights Synthesia with a 2.7% visibility share, alongside mentions of safety-related entities like MPAA and NIST, suggesting a tangential focus on content policy ecosystems, while Sora is not referenced. The sentiment tone remains neutral, prioritizing data over explicit judgment.
ChatGPT strongly favors Synthesia with a dominant 8% visibility share, significantly higher than other entities, and no mention of Sora, indicating a clear skew toward Synthesia’s relevance in content-related discussions, possibly including safety. The tone is positive toward Synthesia based on the disproportionate visibility.
Grok assigns Synthesia a visibility share of 3.2%, equal to ChatGPT but with no mention of Sora, suggesting Synthesia holds relevance in entertainment AI discussions potentially tied to policy. The sentiment tone is neutral, lacking explicit commentary on safety.
Deepseek gives Synthesia a modest 2.1% visibility share, equal to ChatGPT, with no reference to Sora, implying Synthesia’s presence in the conversation around AI platforms, possibly linked to content policies. The tone remains neutral, focused on visibility without deeper safety insights.
Synthesia emerges as the stronger contender for multilingual voiceovers compared to Sora, based on consistent visibility and positive sentiment across multiple AI models.
ChatGPT strongly favors Synthesia with an 8.5% visibility share, significantly higher than other brands, implying a perception of superior capability in multilingual voiceovers. The tone is positive, reflecting confidence in Synthesia’s user experience and adoption for voice synthesis tasks.
Perplexity leans toward Synthesia with a 3.2% visibility share, suggesting a favorable view of its multilingual voiceover features over competitors. The tone is neutral to positive, indicating a reliable but not overly enthusiastic perception.
Grok assigns Synthesia a 3.2% visibility share, equal to ChatGPT but ahead of other brands, hinting at a preference for its multilingual voiceover capabilities. The tone is neutral, showing a balanced yet supportive stance.
Gemini also favors Synthesia with a 3.2% visibility share, positioning it as a leader in voiceover solutions, likely due to perceived innovation in multilingual support. The tone is positive, reflecting optimism about its ecosystem and accessibility.
Deepseek shows a slight preference for Synthesia with a 2.1% visibility share, tied with ChatGPT, suggesting moderate confidence in its multilingual voiceover performance. The tone is neutral, indicating a cautious but favorable outlook.
Synthesia emerges as the stronger Entertainment AI platform for brand marketing compared to Sora, driven by its consistent visibility and recognition across multiple models.
Grok shows a slight favor toward Synthesia with a visibility share of 3.2%, while Sora is not mentioned, indicating limited recognition. Its neutral tone suggests no strong sentiment but implies Synthesia holds more relevance for brand marketing visibility.
ChatGPT strongly favors Synthesia with a visibility share of 8.5%, significantly higher than other brands, while Sora is absent from the data, suggesting it lacks prominence. The positive tone reflects Synthesia’s potential suitability for brand marketing through user engagement and awareness.
Deepseek leans toward Synthesia with a visibility share of 2.1%, while Sora is not referenced, indicating lower recognition. Its neutral tone highlights Synthesia’s modest but clear edge in the context of brand marketing relevance.
Perplexity assigns Synthesia a visibility share of 2.7%, with no mention of Sora, pointing to Synthesia’s greater visibility in marketing contexts. The neutral tone suggests a factual preference for Synthesia’s established presence over Sora.
Gemini recognizes Synthesia with a visibility share of 2.7%, while Sora is not mentioned, indicating a lack of competitive presence. Its neutral tone underscores Synthesia’s relevance for brand marketing through potential social media integration.
Synthesia emerges as the stronger text-to-video model for social content adaptation across most AI models due to its consistently higher visibility share and perceived ease of use for quick, engaging content creation.
ChatGPT shows a strong favoritism toward Synthesia with a visibility share of 10.1%, significantly higher than other entertainment or video-related brands. Its positive sentiment highlights Synthesia’s capability for creating accessible, social media-ready content.
Perplexity favors Synthesia with a visibility share of 3.2%, matching ChatGPT in relevance but with a neutral tone. It perceives Synthesia as a practical tool for social content, though it lacks deep reasoning on adaptability specifics.
DeepSeek assigns Synthesia a visibility share of 2.7%, equal to ChatGPT in its dataset, with a neutral-to-positive tone. It views Synthesia as suitable for social platforms like TikTok and Instagram due to its user-friendly content generation.
Grok gives Synthesia a visibility share of 2.7%, on par with major platforms like TikTok and Instagram, reflecting a neutral sentiment. It sees Synthesia as a viable option for social content but doesn’t prioritize it over other tools.
Gemini also ranks Synthesia at a 2.7% visibility share, tied with ChatGPT, and maintains a positive tone. It emphasizes Synthesia’s adaptability for creating trendy, shareable videos for social media ecosystems.
Synthesia emerges as the AI video tool with higher realism and visibility across most models compared to Sora, which lacks significant mention or favor in the data.
Grok shows a balanced visibility share of 2.7% for Synthesia, but Sora is absent from its brand mentions, suggesting no favor or recognition for Sora in terms of realism or relevance. Sentiment tone is neutral, with no strong preference or critique for Synthesia.
ChatGPT strongly favors Synthesia with an 8.5% visibility share, significantly higher than other brands mentioned, indicating a perception of superior realism or prominence in AI video tools. Sentiment tone is positive, reflecting clear prioritization of Synthesia over alternatives like Sora, which is not mentioned.
Perplexity assigns Synthesia a visibility share of 2.7%, slightly higher than other brands, but Sora is not referenced, implying no recognition for its realism in this context. Sentiment tone remains neutral, lacking deep enthusiasm or criticism for Synthesia.
Deepseek gives Synthesia a visibility share of 2.7%, equal to ChatGPT in its data, but Sora is not mentioned, indicating no perceived relevance or realism for Sora. Sentiment tone is neutral, showing no distinct bias or strong opinion toward Synthesia.
Gemini favors Synthesia with a visibility share of 3.7%, higher than other brands in its data, while Sora is absent, suggesting Synthesia is perceived as more relevant or realistic in AI video creation. Sentiment tone is mildly positive, reflecting a subtle preference for Synthesia.
Key insights into your brand's market position, AI coverage, and topic leadership.
Sora is OpenAI’s advanced text-to-video model capable of generating high-fidelity, context-aware cinematic scenes from simple text inputs.
Synthesia specializes in corporate, training, and explainer videos using AI avatars, offering fast and scalable content for brands.
Sora leads in cinematic realism, while Synthesia focuses on clarity and controlled dialogue delivery.
They increasingly replace simple shoots but not complex live productions or emotional performance scenes yet.
AI-generated faces and voices raise concerns over consent, deepfakes, and media authenticity.