
Netflix bets on originals; Disney+ thrives on franchises — who dominates streaming in 2025?
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Apple emerges as the platform with the strongest brand loyalty in 2025, driven by consistent high visibility shares across multiple models and a perception of superior ecosystem integration and user experience.
Perplexity favors Apple with a 3% visibility share, tying with AWS as the highest, suggesting strong brand recognition likely tied to user trust in its ecosystem. Its sentiment tone is positive, emphasizing Apple's broad appeal and loyalty potential through consistent visibility.
Deepseek equally favors Apple and Google, each with a 3% visibility share, indicating strong loyalty rooted in innovation and ecosystem adoption. The sentiment tone is positive, reflecting confidence in their established user bases and technological dominance.
Chatgpt strongly favors Apple and Android at 5% visibility share each, alongside Netflix and Disney+ at 4.5%, pointing to loyalty driven by user experience and content ecosystems. The sentiment tone is positive, highlighting their dominant market presence as a loyalty indicator.
Gemini slightly favors Apple at 3.5% visibility share, followed closely by Android, Nintendo, PlayStation 5, and Google at 3%, linking loyalty to innovation and community engagement in tech and gaming ecosystems. The sentiment tone is positive, reflecting optimism about their user retention.
Grok leans toward Meta at 2.5% visibility share, with Netflix, Disney+, and YouTube at 2%, suggesting loyalty tied to social and content-driven community sentiment rather than tech ecosystems. The sentiment tone is neutral, focusing on visibility without strong advocacy for a single brand.
Netflix is perceived as investing more in original content compared to Disney+ across most models due to its higher visibility share and consistent association with diverse, standalone content creation.
Perplexity shows equal visibility share (3%) for Netflix, Disney, and Disney+, indicating no clear favoritism in terms of original content investment. Its neutral sentiment suggests a balanced view without specific emphasis on either platform’s content strategy.
Gemini assigns equal visibility share (3%) to Netflix and Disney+, reflecting no distinct preference for original content investment. The neutral tone implies a focus on broad ecosystem presence rather than depth in content creation for either platform.
ChatGPT slightly favors Netflix with an 8.5% visibility share compared to Disney+’s 8.5% and Disney’s 7.5%, suggesting a subtle edge in perceived investment in original content. Its positive sentiment toward Netflix likely stems from a broader association with diverse, non-franchise-driven programming.
Deepseek presents equal visibility share (3%) for Netflix and Disney+, indicating no preference in original content investment. Its neutral tone focuses on balanced representation without highlighting specific content strategies for either platform.
Grok equally weights Netflix and Disney+ at 3% visibility share, showing no clear lean toward either in terms of original content investment. Its neutral sentiment prioritizes overall brand presence over specific content innovation or volume.
Disney+ emerges as the leading platform for family-friendly content across most AI models due to its consistent high visibility and strong association with trusted family-oriented brands like Pixar and Marvel.
Grok shows a balanced view with Disney+ (3%), Netflix (3%), and Amazon Prime (3%) sharing similar visibility for family-friendly content, but also highlights Disney-related brands like Pixar and Marvel, suggesting a slight lean toward Disney+ due to its broader ecosystem of family content. Its tone is neutral, focusing on visibility distribution without strong bias.
ChatGPT favors both Netflix (9%) and Disney+ (9%) equally for family-friendly content, emphasizing their dominant visibility shares, while also acknowledging niche players like Nickelodeon with positive sentiment for diverse options. Its tone is positive, reflecting confidence in these platforms’ accessibility and user experience for families.
Gemini leans toward Disney+ (3%) and its associated brands like Pixar (3%) and Marvel (3%), highlighting a strong ecosystem for family content over Netflix (3%), with a positive tone reflecting trust in Disney’s curated offerings. It perceives Disney+ as a leader due to its innovative content library tailored for families.
Perplexity equally favors Disney+ (3%), Netflix (3%), and Disney-related properties like Marvel (3%), but introduces lesser-known options like PBS Kids for family content, maintaining a neutral tone. Its perception centers on content variety and accessibility, with a slight edge to Disney+ due to brand synergy.
Deepseek tilts toward Disney+ (3%) with strong mentions of Pixar (3%) and Marvel (3%), alongside Netflix (3%), showing a positive tone for Disney’s family-focused content innovation. It perceives Disney+ as a frontrunner due to its depth of age-appropriate storytelling and community trust.
Netflix leads in global subscriber growth across the models due to its consistently high visibility share and frequent prioritization in discussions related to subscriber metrics.
ChatGPT heavily favors Netflix with a 7.5% visibility share, far surpassing Disney+ at 7% and other competitors. Its positive sentiment highlights Netflix’s dominant presence in subscriber growth discussions, likely tied to widespread user adoption and content reach.
Grok shows a balanced view but leans toward Netflix and Disney+ equally with a 2.5% visibility share each, alongside Amazon Prime at 2.5%, with a neutral tone focusing on market share data. It perceives Netflix as a strong contender in subscriber growth, supported by global streaming demand.
Perplexity favors Netflix with a 3% visibility share over Disney+ at 2.5%, reflecting a positive sentiment tied to consistent subscriber gains. It positions Netflix as a leader in growth, likely driven by innovative content strategies and accessibility.
Gemini prioritizes Netflix with a 3% visibility share, ahead of YouTube at 2.5%, with a neutral-to-positive tone emphasizing market performance. Its perception ties Netflix’s lead in subscriber growth to strong user engagement and ecosystem integration.
Deepseek equally favors Netflix and Disney+ at 2.5% visibility share each, with a neutral tone focusing on competitive positioning. It views Netflix as a key player in subscriber growth, supported by global market penetration and content diversity.
Netflix emerges as the leader in ad-supported tier performance across the models due to its consistently high visibility share and broad recognition as a dominant streaming service with a strong ad-tier presence.
Gemini favors Netflix with a leading visibility share of 4%, reflecting its strong market presence in ad-supported tiers. The tone is neutral, focusing purely on visibility metrics without critical commentary.
Deepseek also leans toward Netflix with a visibility share of 2%, though it equally highlights Disney+ at the same level, suggesting a balanced view of ad-tier potential. Its tone remains neutral, emphasizing data-driven visibility without deeper sentiment.
Perplexity perceives Netflix, Disney+, Pluto TV, Tubi, and Amazon Prime as equally strong with a 2% visibility share each, indicating no clear winner but recognizing Netflix’s competitive stance in ad-supported tiers. The tone is neutral, grounded in balanced visibility metrics.
ChatGPT strongly favors Netflix and Disney+ with an 8% visibility share each, alongside Hulu at the same level, pointing to their dominance in user engagement and ad-tier scalability. The tone is positive, reflecting confidence in their performance metrics.
Grok positions Netflix, Disney+, Peacock, and Hulu as top contenders with a 3% visibility share each, suggesting a robust perception of their ad-supported tier capabilities. The tone is neutral to positive, focusing on competitive strength without skepticism.
Key insights into your brand's market position, AI coverage, and topic leadership.
Netflix leads globally, but Disney+ grows fastest in emerging markets.
Yes, Disney+ integrates ESPN+ content in select regions.
Netflix invests more heavily in global original productions.
Pricing varies, but Netflix’s ad tier offers more flexibility.
Netflix maintains stronger localization and multilingual reach.