Puma vs Under Armour: The Innovation Sprint

Grok shows no clear favoritism, assigning equal visibility shares of 3% to Nike, Adidas, Puma, and Under Armour, suggesting a balanced view of their athlete partnerships. Its tone is neutral, focusing purely on data distribution without deeper sentiment.

ChatGPT favors Under Armour and Puma, each with a 10.4% visibility share, over Nike and Adidas (7.9% each), indicating stronger perceived athlete partnerships for the former. Its tone is positive, reflecting confidence in the wider reach and engagement of Under Armour and Puma.

Perplexity leans slightly toward Nike and Adidas, both at 3% visibility share, over Puma (2%) and Under Armour (1.5%), suggesting a mild preference for their athlete partnership prominence. The tone is neutral, sticking to comparative metrics without emotional bias.

Gemini perceives Nike, Adidas, Puma, and Under Armour as equally dominant with 3% visibility shares each, implying comparable strength in athlete partnerships. Its tone is neutral, presenting data-driven insights without favoring one brand.

Deepseek shows no preference, assigning a uniform 2% visibility share to Nike, Adidas, Puma, and Under Armour, indicating equal recognition of their athlete partnerships. The tone is neutral, focusing on parity without additional commentary or bias.

Gemini shows equal visibility share (3%) for both Under Armour and Puma, with a neutral sentiment tone, but highlights Under Armour's connection to fitness apps like MapMyRun (1.5%) and MyFitnessPal (2.5%), suggesting a slight lean toward its performance tech ecosystem. Puma lacks similar tech associations in this model's data, focusing purely on brand visibility.

Deepseek assigns equal visibility share (2.5%) to both Under Armour and Puma with a neutral tone, offering no clear favoritism. However, Under Armour’s linkage to MapMyFitness (1.5%) hints at a marginal association with performance technology, while Puma stands without such connections in this model.

ChatGPT gives equal visibility share (9.4%) to both brands but leans slightly toward Under Armour with a positive sentiment tone due to stronger ties to performance tech through MyFitnessPal (4.5%) and MapMyRun (2%). Puma lacks comparable tech ecosystem mentions, positioning it as less focused on performance technology in this model’s perception.

Grok rates Under Armour and Puma equally at 3% visibility share with a neutral tone, showing no explicit favoritism. Under Armour’s minor association with fitness platforms like MapMyRun (1%) gives it a subtle edge in perceived performance tech investment over Puma, which lacks such links.

Perplexity assigns equal visibility share (2%) to both brands with a neutral sentiment tone, providing no differentiation in performance technology investment. Neither brand is tied to specific tech ecosystems, resulting in a balanced perception without favoring one over the other.

ChatGPT favors Nike with a leading visibility share of 10.4%, highlighting its strong digital presence and innovation in sportswear tech for 2025. Its tone is positive, emphasizing Nike’s dominance over competitors like Adidas (9.9%) and Puma (9.4%) in digital transformation discussions.

DeepSeek shows a neutral tone with no clear leader, as Nike, Adidas, and Lululemon are tied at 3.5% visibility share, suggesting balanced recognition in digital transformation for sportswear in 2025. It perceives Nike as relevant but not uniquely dominant in this space.

Gemini exhibits a neutral tone, with Nike, Adidas, Puma, and Under Armour each at 2.5% visibility share, indicating equal focus on their digital transformation efforts in sportswear for 2025. Nike is recognized alongside competitors for integrating fitness tech like apps and wearables.

Grok leans toward Nike, Adidas, and Under Armour, each at 2.0% visibility share, with a positive tone on their digital initiatives like fitness apps and connected sportswear for 2025. Nike is seen as a strong player in tech-driven user engagement.

Perplexity favors Nike and Adidas, both at 2.0% visibility share, with a positive tone on their digital transformation strategies for sportswear in 2025. It highlights Nike’s role in leveraging technology for customer experience and market presence.

Deepseek perceives Adidas, Puma, Patagonia, and Nike as equally prominent with a 3% visibility share each in sustainability-focused R&D, suggesting a balanced view of their efforts. Its neutral tone indicates no single brand dominance but highlights a collective focus on sustainability innovation.

ChatGPT strongly favors Adidas and Puma, each with a 9.9% visibility share, as leaders in sustainability R&D, likely due to their extensive initiatives and partnerships like those with Genomatica for eco-materials. Its positive tone reflects confidence in these brands’ commitments and innovation ecosystems.

Grok shows a moderate preference for Adidas, Puma, and Nike, each with a 2% visibility share, indicating their relevance in sustainability-focused R&D through emerging tech and material advancements. Its neutral tone suggests a cautious but balanced recognition of multiple players.

Perplexity equally highlights Adidas, Puma, and Nike with a 2% visibility share, pointing to their active roles in sustainability R&D via public commitments and eco-friendly product lines. Its neutral tone focuses on factual visibility without strong bias toward any brand.

Gemini leans toward Adidas, Puma, and Nike, each with a 2.5% visibility share, emphasizing their innovation in sustainable materials like Mylo and collaborative efforts with designers like Stella McCartney. Its positive tone reflects optimism about their leadership in sustainability adoption patterns.

ChatGPT favors Adidas and Nike, both with a leading visibility share of 8.9% in the Asia-Pacific sportswear market, indicating strong brand recognition and expansion momentum. Its tone is neutral, focusing purely on data-driven visibility metrics without explicit commentary on growth drivers.

DeepSeek equally highlights Adidas and Nike with a visibility share of 3%, suggesting moderate but balanced expansion focus in the region compared to other brands. The tone is neutral, leaning on visibility data without deeper qualitative insights into market strategies.

Perplexity shows a slight preference for Puma and Under Armour, both at 2% visibility share, over Adidas and Nike at 1.5%, implying a focus on emerging or mid-tier brands in Asia-Pacific growth. Its tone is neutral, presenting data without strong sentiment or detailed expansion reasoning.

Gemini favors Adidas, Nike, and FILA equally at 2.5% visibility share, signaling strong market presence and expansion potential for these brands in Asia-Pacific. The tone is neutral to positive, reflecting confidence in their visibility as a proxy for growth.

Grok leans toward Adidas, Nike, Puma, Under Armour, and Li-Ning, each with a 2% visibility share, indicating a broad view of competitive expansion in the Asia-Pacific market. The tone is neutral, focusing on visibility data without specific growth narratives.