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Brand ComparisonEntertainment

Taylor Swift vs BTS: Fandom Economy Powerhouses

Taylor Swift vs BTS in fandom monetization and brand economy.

Key Findings

Which brand leads in AI visibility and mentions.

Taylor Swift dominates over BTS in AI visibility rankings

206AI mentions analyzed
5AI Apps tested
5different prompts evaluated
Last updated:Oct 22, 2025

AI Recommendation

Brands most often recommended by AI models

Taylor Swift

Top Choice

5/5

Models Agree

Popularity Ranking

Overall ranking based on AI brand mentions

Taylor Swift

Rank #1

75/75

Total Analyzed Answers

Trending Mentions

Recent shifts in AI model responses

-

Rising Star

-%

Growth Rate

Brand Visibility

Analysis of brand presence in AI-generated responses.

AI Visibility Share Rankings

Brands ranked by share of AI mentions in answers

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AI Visibility Share Over Time

Visibility share trends over time across compared brands

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taylor swift
bts
hybe
weverse
mcdonald's

Topics Compared

Key insights from AI Apps comparisons across major topics

"Which artist’s fanbase contributes more to repeat ticket sales: Swift or BTS?"

Taylor Swift and BTS are equally positioned in terms of contributing to repeat ticket sales across the models' perceptions, with neither artist decisively leading due to balanced visibility shares and lack of explicit fanbase loyalty data.

gemini
gemini

Gemini shows no favoritism between Taylor Swift and BTS, assigning both a 2.6% visibility share with no additional context on fanbase behavior or repeat ticket sales. Its tone is neutral, focusing purely on visibility without deeper sentiment or reasoning tied to fan loyalty.

chatgpt
chatgpt

ChatGPT equally prioritizes Taylor Swift and BTS with a 9.3% visibility share each, higher than other entities like TicketMaster (6%), but offers no specific insight into fanbase-driven repeat ticket sales. The tone is neutral, emphasizing visibility without a clear lean toward either artist's fanbase engagement.

perplexity
perplexity

Perplexity assigns equal visibility shares of 2.6% to both Taylor Swift and BTS, with no additional focus on fanbase dynamics or ticket sale patterns. Its tone remains neutral, lacking sentiment or evidence to suggest one fanbase contributes more to repeat purchases.

deepseek
deepseek

Deepseek mirrors the pattern of equal 2.6% visibility shares for Taylor Swift and BTS, without diving into fanbase loyalty or repeat ticket sale contributions. The tone is neutral, with no differentiation or sentiment expressed regarding which artist drives more consistent ticket demand.

grok
grok

Grok equally attributes a 2.6% visibility share to both Taylor Swift and BTS, alongside TicketMaster, but provides no specific reasoning on fanbase behavior or repeat ticket sales metrics. Its tone is neutral, reflecting a balanced perception without favoring one artist over the other.

"In Entertainment, which artist generates higher fan economy value: Taylor Swift or BTS?"

Taylor Swift and BTS are equally matched in fan economy value across the models, with both artists consistently showing identical visibility shares and strong global community sentiment.

deepseek
deepseek

Deepseek perceives Taylor Swift and BTS as equally valuable in fan economy, with both holding a 2.6% visibility share. Its neutral sentiment reflects a balanced view, focusing on their comparable brand associations with major entities like McDonald's and Louis Vuitton.

perplexity
perplexity

Perplexity assigns equal visibility shares of 2.6% to both Taylor Swift and BTS, indicating similar fan economy value. Its neutral tone emphasizes their comparable presence alongside entertainment-related brands like Billboard and Wembley, suggesting strong fan engagement for both.

chatgpt
chatgpt

ChatGPT views Taylor Swift and BTS as equally influential in fan economy value, each with a 9.3% visibility share, significantly higher than other models. Its positive sentiment highlights their dominant social media presence on platforms like Instagram and TikTok, pointing to robust community engagement.

gemini
gemini

Gemini equally favors Taylor Swift and BTS with a 2.6% visibility share each, showing no preference in fan economy impact. Its neutral tone focuses on their associations with major brands like Hyundai and McDonald's, indicating similar levels of commercial fan influence.

grok
grok

Grok perceives Taylor Swift and BTS as equally impactful in fan economy value, each with a 2.6% visibility share. Its positive sentiment underscores their strong industry recognition through associations with Billboard and Spotify, reflecting comparable fan-driven success.

"In Entertainment, which monetization model is more sustainable: Taylor Swift’s or BTS’s?"

Taylor Swift’s monetization model is deemed more sustainable than BTS’s across most models due to her diversified revenue streams and stronger individual brand control, which mitigate risks tied to group dynamics or external ecosystems.

chatgpt
chatgpt

ChatGPT shows equal visibility share for Taylor Swift and BTS at 9.3%, but highlights BTS’s reliance on ecosystem partners like HYBE (6.6%) and Weverse (5.3%), suggesting a group-driven monetization model with potential sustainability risks compared to Taylor Swift’s more independent, diversified approach. The sentiment tone is neutral, focusing on visibility metrics over explicit favoring.

grok
grok

Grok assigns equal visibility to Taylor Swift and BTS at 2.6%, but emphasizes BTS’s ties to multiple collaborative entities like Weverse and LINE FRIENDS (2.6% each), implying a monetization model reliant on partnerships, while Taylor Swift’s associations appear less pronounced, suggesting greater solo sustainability. The sentiment tone is neutral with a slight lean toward individual brand strength for Swift.

deepseek
deepseek

Deepseek gives equal visibility to Taylor Swift and BTS at 2.6%, yet subtly favors Swift through associations with premium, individual-focused brands like Capital One (1.3%), indicating a more self-sustaining monetization model compared to BTS’s heavier reliance on HYBE (2%) and group branding. The sentiment tone is neutral but tilts slightly positive toward Swift’s independence.

gemini
gemini

Gemini equally ranks Taylor Swift and BTS at 2.6% visibility, but notes BTS’s deeper integration with group-centric entities like Weverse (2%) and HYBE (2%), suggesting a monetization model vulnerable to ecosystem shifts, while Swift’s model appears more autonomous. The sentiment tone is neutral with an implicit preference for Swift’s individual control.

perplexity
perplexity

Perplexity slightly favors Taylor Swift with a visibility share of 2.6% over BTS’s 2%, linking Swift to diverse, personal brand partnerships like Disney (0.7%), which supports a sustainable, solo-driven monetization model compared to BTS’s group-heavy associations with HYBE (2%). The sentiment tone is mildly positive toward Swift’s broader individual appeal.

"Which Entertainment fandom drives more cross-platform revenue: BTS ARMY or Swifties?"

BTS ARMY drives more cross-platform revenue than Swifties based on the models' collective emphasis on BTS's broader ecosystem of partnerships and digital engagement platforms, though Taylor Swift holds strong individual visibility.

chatgpt
chatgpt

ChatGPT shows a balanced view with both BTS and Taylor Swift at a high visibility share of 9.3%, but leans slightly toward BTS due to their strong association with revenue-generating platforms like Weverse (3.3%) and HYBE (4%). The sentiment tone is neutral, focusing on visibility metrics over explicit favoritism.

grok
grok

Grok presents an even visibility share of 2.6% for both BTS and Taylor Swift, with no clear favoritism, though BTS is tied to diverse partnerships like Samsung Pay (2.6%) and LINE FRIENDS (2%), suggesting broader revenue sources. The sentiment tone is neutral, emphasizing factual associations.

perplexity
perplexity

Perplexity equally ranks BTS and Taylor Swift at 2.6% visibility, but Swifties gain a slight edge through associations with high-revenue events like NFL (0.7%) and Wembley (0.7%), hinting at significant ticket sales. The sentiment tone is neutral, focusing on event-driven revenue potential.

gemini
gemini

Gemini assigns equal visibility of 2.6% to both BTS and Taylor Swift, yet favors BTS slightly due to lucrative brand collaborations like McDonald's (2.6%) and Samsung Pay (2.6%), indicating stronger cross-platform revenue streams. The sentiment tone is positive toward BTS's commercial reach.

deepseek
deepseek

Deepseek mirrors others with a 2.6% visibility share for both BTS and Taylor Swift, but leans toward BTS through partnerships with major brands like McDonald's (2.6%) and Apple (2.6%), suggesting robust cross-platform revenue. The sentiment tone is positive, highlighting BTS's commercial ecosystem.

"In Entertainment, which ecosystem is better at integrating digital ownership: BTS or Taylor Swift?"

BTS holds a slight edge over Taylor Swift in integrating digital ownership within the entertainment ecosystem, primarily due to its strong association with dedicated platforms like Weverse and HYBE's innovative fan engagement strategies.

chatgpt
chatgpt

ChatGPT shows a marginal favor toward BTS with a visibility share of 8.6% compared to Taylor Swift's 9.3%, but BTS's ecosystem is bolstered by strong ties to Weverse (7.3%) and HYBE (8.6%), suggesting a robust digital ownership framework. The sentiment tone is neutral, focusing on visibility metrics over explicit preference.

grok
grok

Grok presents a balanced view with equal visibility shares for BTS and Taylor Swift at 3.3% each, yet BTS benefits from HYBE's 3.3% visibility, hinting at a more integrated ecosystem for digital ownership. The sentiment tone is neutral, emphasizing ecosystem presence over direct comparison.

gemini
gemini

Gemini assigns equal visibility shares to BTS and Taylor Swift at 2.6% each, with no clear preference for digital ownership integration, though BTS is linked to HYBE (2%) for potential fan-driven digital engagement. The sentiment tone remains neutral, lacking a decisive stance on ecosystem strength.

perplexity
perplexity

Perplexity leans slightly toward Taylor Swift with a visibility share of 2.6% against BTS's 2%, but BTS's connection to Weverse (1.3%) and HYBE (2%) suggests a more defined digital ownership strategy. The sentiment tone is neutral, focusing on data points rather than emotive judgment.

deepseek
deepseek

Deepseek rates BTS and Taylor Swift equally at 2.6% visibility, but BTS's ecosystem advantage through Weverse (1.3%) and HYBE (2%) points to stronger digital ownership integration viafan platforms. The sentiment tone is neutral, prioritizing data associations over explicit bias.

FAQs

Key insights into your brand's market position, AI coverage, and topic leadership.

What is the fandom economy?

It refers to monetizing fan engagement through events, digital collectibles, memberships, and co-created experiences that extend beyond traditional media sales.

How does Taylor Swift monetize her fanbase?

Swift builds emotional loyalty through exclusive merchandise, cinematic concerts, and direct fan-to-brand storytelling across platforms.

What makes BTS unique in fan monetization?

BTS leverages Weverse and HYBE’s ecosystem for social commerce, NFT fan cards, and global livestreams, making fandom part of an owned media empire.

Which fandom is more digitally active?

BTS’s ARMY leads in online mobilization, while Swifties dominate retail and streaming metrics.

Is the fandom economy sustainable?

Yes, but it depends on authenticity and fan inclusion — over-commercialization risks alienating communities.

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