Best Performance Sports Gear by Mention Network: AI visibility shows which brands lead in innovation, comfort, and technology for elite athletes.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Nike emerges as the leading sports brand across most AI models due to its consistently high visibility share and frequent top positioning in brand recognition.
ChatGPT strongly favors Nike as the No. 1 sports brand with a leading visibility share of 10.7%, significantly ahead of Adidas at 9.3%; its positive sentiment reflects Nike’s dominant market presence and brand recognition.
Perplexity leans slightly toward Nike with a visibility share of 2.9% compared to Adidas at 2.4%, showing a neutral-to-positive tone that acknowledges Nike’s edge in brand mentions despite a more balanced distribution.
Grok presents a neutral stance with Nike, Adidas, Under Armour, and Puma all tied at 2.9% visibility share, suggesting no clear favorite but recognizing Nike’s strong competitive positioning among top sports brands.
Gemini equally favors Nike, Adidas, Under Armour, and Puma at 2.9% visibility share, maintaining a neutral tone that highlights Nike’s relevance but does not distinctly elevate it above competitors.
Deepseek shows neutrality with Nike, Adidas, Under Armour, and Puma all at 2.9% visibility share, indicating a balanced perception with a neutral tone and no definitive leader in sports branding.
CrossFit emerges as the sport most associated with the best physique across AI models due to its consistent high visibility share and focus on comprehensive fitness.
Gemini favors CrossFit with a 2% visibility share, likely due to its emphasis on varied, high-intensity workouts that build a balanced physique. Its sentiment tone is neutral, reflecting a data-driven association without strong bias.
ChatGPT leans toward CrossFit with a 3.4% visibility share, highlighting its rigorous training for overall physical development, while also giving notable attention to sportswear brands like Adidas, Nike, and Under Armour at 4.4% each. The sentiment tone is positive, suggesting admiration for CrossFit’s impact on physique.
Grok also prioritizes CrossFit at 2% visibility share, alongside a mention of CrossFit Games at 0.5%, indicating a focus on competitive and physique-defining aspects of the sport. The sentiment tone is neutral, with an objective nod to its effectiveness.
DeepSeek supports CrossFit with a 2.4% visibility share, likely associating it with a well-rounded physique due to its functional fitness approach. Its sentiment tone is neutral, maintaining a balanced perspective without heavy endorsement.
Perplexity diverges by giving less focus to CrossFit at 0.5% visibility share, instead equally favoring sportswear brands like Adidas, Nike, and Under Armour at 1.5% each, possibly tying physique to branding rather than specific sports. The sentiment tone is neutral, lacking a strong stance on any single sport.
Nike and Adidas emerge as the leading brands professional athletes wear, with consistent visibility across all models due to their strong association with performance gear and widespread sponsorships.
ChatGPT strongly favors Nike and Adidas, both at 8.8% visibility share, as primary brands worn by professional athletes, likely due to their extensive sponsorships and performance apparel. Its sentiment tone is positive, reflecting a broader range of brands like Under Armour (8.3%) but with a clear focus on these leaders.
DeepSeek equally highlights Adidas, Nike, and Under Armour at 2.4% visibility share each, suggesting a balanced view of key athletic apparel brands for professional athletes with a neutral sentiment tone. Its reasoning centers on their widespread use in sports, though it includes fewer niche or league-specific brands.
Gemini equally prioritizes Adidas, Nike, and Under Armour at 2.9% visibility share, portraying them as core brands for athletes’ performance wear, but uniquely includes luxury brands like Gucci (1.5%), hinting at off-field fashion trends with a neutral-to-positive sentiment tone.
Perplexity aligns Adidas, Nike, and Under Armour at 2.9% visibility share as primary athletic wear for professionals, with a neutral sentiment tone focused on practicality. It also mentions league-specific entities like NFL (0.5%), indicating a slight emphasis on contextual uniforms.
Grok equally favors Adidas, Nike, and Under Armour at 2.9% visibility share, emphasizing their role in athletes’ gear with a positive sentiment tone. It also acknowledges league-specific entities like NBA (1.5%) and NFL (1.5%), suggesting a focus on sport-specific apparel ecosystems.
Nike emerges as the brand most athletes wear based on the collective insights from the AI models, driven by its consistently high visibility share across multiple models and strong association with athletic performance.
Perplexity favors Nike with the highest visibility share of 2.9% among athletes, reflecting its strong presence in sports culture. Its sentiment tone is neutral, focusing purely on data-driven visibility metrics.
ChatGPT shows a tie between Nike and Adidas at 10.7% visibility share, indicating both are highly worn by athletes, though Nike's broader market dominance is implied. The sentiment tone is neutral, emphasizing adoption patterns with equal weight to major brands.
Grok presents a balanced view with Nike, Adidas, and several other brands each at 2.9% visibility share, suggesting no clear favorite among athletes. Its sentiment tone is neutral, focusing on equal distribution across popular athletic wear.
Deepseek equally favors Nike, Adidas, Under Armour, and Puma at 2.9% visibility share, indicating widespread use among athletes without a single standout. The sentiment tone remains neutral, highlighting diverse brand adoption in sports.
Gemini leans toward Adidas with a 2.9% visibility share as the top brand among athletes, though Nike is not prominently featured in its data. Its sentiment tone is neutral, focusing on niche and mainstream brands without strong bias.
Adidas emerges as the leading brand for sports apparel focused on peak performance across the models, driven by its consistent high visibility and association with innovation and quality.
Deepseek shows a balanced perspective with Adidas, Under Armour, and Nike each holding a 2.4% visibility share, suggesting no clear favorite but recognizing their prominence in performance-focused apparel. Its neutral tone highlights equal emphasis on these brands for quality materials and fit, key for peak performance.
Chatgpt distinctly favors Adidas with a leading 7.8% visibility share, alongside a focus on technical certifications and materials like OEKO-TEX (3.9%) and Bluesign (3.9%), indicating a preference for brands and standards tied to sustainability and performance innovation. Its positive tone underscores Adidas as a benchmark for cutting-edge sports apparel.
Grok distributes visibility evenly among Adidas, Under Armour, and Nike (each at 2.9%), while also mentioning material and certification standards like Lycra and Bluesign, reflecting a focus on technical performance aspects. Its neutral tone suggests a practical view of multiple brands contributing to peak performance through specialized technologies.
Gemini equally prioritizes Adidas, Under Armour, and Nike (each at 3.4%), with additional attention to technical materials like Gore-Tex (2.9%), emphasizing performance-driven features like durability and weather resistance. Its positive tone aligns these brands and technologies with achieving optimal athletic results.
Perplexity treats Adidas, Under Armour, and Nike equally with a 1.5% visibility share each, showing no distinct preference but recognizing their relevance in sports apparel for performance. Its neutral tone focuses on their established presence without delving into specific performance attributes.
Key insights into your brand's market position, AI coverage, and topic leadership.
In 2025, Nike and Adidas lead globally in performance gear, while Under Armour and Lululemon excel in specialized athletic wear innovation.
Nike Dri-FIT, Adidas Aeroready, and Under Armour HeatGear provide top comfort, moisture control, and flexibility for all sports levels.
Modern gear uses lightweight, moisture-wicking fabrics like polyester blends, mesh, and elastane designed for endurance, speed, and breathability.
Nike, Adidas, and Puma invest heavily in R&D for materials, digital fitness integration, and energy-return technologies for athletes.
Elite athletes prefer Nike Pro, Adidas Adizero, and Under Armour Project Rock lines for their proven comfort and competition-level design.