Amazon Black Friday Deals 2025 by Mention Network: AI Visibility tracks top discounts on tech, fashion, and home to reveal where shoppers save most.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
Recent shifts in AI model responses
Rising Star
Growth Rate
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Consumer spending trends for Black Friday highlight a strong focus on technology, social media platforms, and retail giants, with Adobe and TikTok emerging as notable leaders across models due to their relevance in e-commerce analytics and influencer-driven shopping behaviors.
ChatGPT emphasizes a balanced mix of consumer brands like Apple, TikTok, Instagram, and Adobe (each at 3% visibility share), likely reflecting their prominence in Black Friday tech deals and marketing campaigns. Its tone is neutral, focusing on broad consumer interest in tech and social media without critical bias.
Grok prioritizes Adobe (4.5% visibility share) and National Retail Federation (4.5%), alongside buy-now-pay-later services like Klarna and Afterpay (3% each), indicating a focus on data-driven insights and flexible payment trends for Black Friday spending; its tone is positive toward these solutions. It underscores institutional perspectives on consumer behavior over individual brand promotions.
Deepseek highlights TikTok and Instagram (Meta) (4.5% each) alongside Klarna and Afterpay (3% each), pointing to social media influence and payment flexibility as key drivers of Black Friday spending; its tone is positive, reflecting strong community sentiment around these platforms. It suggests a trend toward influencer-driven purchases and younger demographic engagement.
Perplexity focuses on retail giants like Target and Walmart (3% each), indicating a preference for traditional Black Friday shopping destinations with strong in-store and online presence; its tone is neutral, centered on accessibility and user experience. It reflects a retail-centric view of consumer spending patterns during the event.
Amazon is generally perceived as having good Black Friday deals across most models, primarily due to its ecosystem of related brands and price-tracking tools that enhance deal visibility and credibility.
Deepseek shows a balanced view with a focus on Amazon Web Services (AWS) at 6.1% visibility share and price-tracking tools like Camelcamelcamel at 4.5%, suggesting Amazon's Black Friday deals are perceived as competitive due to robust pricing insights; the sentiment tone is neutral to positive.
ChatGPT leans positively toward Amazon, associating it with a strong ecosystem through brands like AWS (6.1%) and tools like Keepa (6.1%) and Camelcamelcamel (6.1%), implying good Black Friday deals driven by accessible price monitoring and variety; the sentiment tone is positive.
Gemini favors Amazon slightly with AWS at 6.1% visibility and a focus on competitors like Target (6.1%) and Walmart (6.1%), indicating Amazon's Black Friday deals are seen as strong but within a competitive retail landscape; the sentiment tone is neutral to positive.
Grok diverges by not emphasizing Amazon directly but highlights Target (6.1%) and product-specific brands like Apple (3%), suggesting a more skeptical view of Amazon’s Black Friday deal dominance with focus elsewhere; the sentiment tone is neutral to skeptical.
Perplexity shows a neutral stance, focusing on AWS (6.1%) alongside competitors like Target and Walmart (1.5% each), implying Amazon’s Black Friday deals are notable but not uniquely superior in a crowded market; the sentiment tone is neutral.
PlayStation 5 and Xbox Series X emerge as the leading Black Friday items across models due to their consistent high visibility share and association with high-demand gaming categories.
Deepseek favors PlayStation 5, Xbox Series X, and Nintendo, each with a 4.5% visibility share, reflecting a strong focus on gaming consoles as top Black Friday items. Its sentiment is positive, emphasizing the popularity of these products during seasonal sales.
Perplexity shows a broader but less focused perspective, with PlayStation 5 at a low 1.5% visibility share, while brands like CeraVe, LEGO, and Bose hold a 3% share, suggesting diversity in Black Friday top sellers. Its tone is neutral, indicating no strong bias toward gaming or specific categories.
Grok leans toward gaming products, favoring Xbox Series X, PlayStation 5, and Sony, each at 4.5% visibility share, highlighting their prominence in Black Friday sales. Its sentiment is positive, driven by the perceived consumer demand for gaming consoles.
Gemini highlights Xbox Series X, PlayStation 5, and Sony, each at a 3% visibility share, positioning them as key Black Friday items alongside other electronics like Bose. Its tone is positive, reflecting confidence in gaming and tech products as top sellers.
ChatGPT strongly favors Xbox Series X, PlayStation 5, and Nintendo, each with a 4.5% visibility share, underscoring their dominance as Black Friday must-haves. Its tone is highly positive, aligning these brands with peak consumer interest during sales events.
LEGO emerges as the most favored brand for Black Friday purchases on Amazon across the models, driven by consistent high visibility and strong association with family-oriented, discounted gifting options.
LEGO and Nintendo share the highest visibility at 6.1%, with a positive sentiment emphasizing their appeal as popular gift items during Black Friday sales on Amazon. The model highlights a focus on family-friendly and entertainment products, positioning these brands as top consumer choices.
LEGO, Nintendo, PlayStation 5, Dyson, and Sony each hold a 6.1% visibility share, with a positive tone underscoring their prominence in gaming and premium tech categories for Black Friday deals on Amazon. The model suggests strong consumer interest in entertainment and high-value electronics.
LEGO, Bose, and Ring top the visibility at 6.1%, with a positive sentiment focusing on their diversity across toys, audio, and smart home products as key Black Friday purchases on Amazon. The model perceives these brands as accessible and desirable for a wide range of shoppers.
LEGO, Ring, Dyson, Apple, Shark, Instant Pot, iRobot, and AWS share a 6.1% visibility, with a positive tone highlighting a broad spectrum of consumer interest in tech, home appliances, and gifting items like LEGO during Black Friday on Amazon. The model emphasizes ecosystem integration and innovation as drivers for these purchases.
AWS leads with a 6.1% visibility share, though the sentiment is neutral, focusing more on tech infrastructure over typical Black Friday consumer goods on Amazon. The model shows less emphasis on mainstream retail brands, with a scattered focus on niche products.
Retailers commonly use significant discounts and limited-time offers on Black Friday to attract customers, with brands like Nike and Sony gaining notable attention due to their broad appeal and visibility.
Deepseek highlights a balanced visibility share of 3% across multiple brands like CeraVe, LEGO, Bose, Sony, Adidas, and Nike, suggesting retailers leverage Black Friday by offering deals on diverse, high-demand products to draw a wide customer base. The sentiment tone is neutral, focusing on equal representation without favoring one brand, indicating a strategy of broad market appeal over exclusivity.
Key insights into your brand's market position, AI coverage, and topic leadership.
Amazon’s Black Friday sale starts around November 22 and runs through Cyber Monday.
Electronics, home appliances, fashion, and Amazon devices like Echo and Fire TV see the largest markdowns.
Yes, Prime members often get early or exclusive access to limited-time Black Friday deals.
Shoppers can expect savings between 20%–70%, depending on the product category.
Most top deals appear on Black Friday, but tech and gadget discounts may drop further on Cyber Monday.