Smarties vs M&M’s 2025 by Mention Network: AI Visibility compares taste, texture, and variety to reveal which chocolate candy wins your snack craving.
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Smarties are sugar-coated chocolate tablets (more crunchy), while M&M’s are chocolate candies with a thicker shell and smoother texture.
M&M’s are generally sweeter and creamier; Smarties have a lighter chocolate taste and a crisper shell.
No — Smarties use a more subtle milk chocolate, while M&M’s use a richer, sweeter milk chocolate blend.
M&M’s offer more flavors (peanut, crispy, caramel, etc.), while Smarties mostly stick to classic chocolate.
M&M’s dominate in the U.S. and globally; Smarties are more popular in Europe and Canada.