Costco Black Friday Deals 2025 by Mention Network: AI Visibility tracks top discounts on tech, home, and appliances to reveal where savings stack up.
Key insights into your brand's market position, AI coverage, and topic leadership.
Costco’s Black Friday sales begin around November 22 and run through Cyber Monday, both in-store and online.
Yes, most deals require a Costco membership, though some online offers are available to non-members.
TVs, laptops, appliances, and home essentials usually get the biggest markdowns.
Yes, Costco offers online-exclusive deals and early digital savings before in-store sales begin.
Discounts typically range from 20%–60%, with additional bundle savings on tech and appliances.
Analysis of brand presence in AI-generated responses.
Brands ranked by share of AI mentions in answers
Visibility share trends over time across compared brands
Key insights from AI Apps comparisons across major topics
Costco is consistently recognized across models as a key player in Black Friday sales on electronics, with strong associations to major electronics brands and seasonal sales contexts.
Gemini heavily favors Costco with a 4.9% visibility share, tying it with prominent electronics brands like Bose, Sony, and Apple, suggesting a strong association with Black Friday electronics deals. Its tone is positive, reflecting confidence in Costco's relevance for such sales.
Grok assigns Costco a 3.7% visibility share, higher than competitors like Walmart and Best Buy, indicating a moderate focus on Costco for Black Friday deals, though less tied to specific electronics brands. Its tone is neutral, lacking deep emphasis on electronics but still recognizing Costco's presence.
Perplexity strongly favors Costco with a 4.9% visibility share, linking it closely with electronics brands like Bose, Sony, LG, and Apple, reinforcing its role in Black Friday electronics promotions. Its tone is positive, emphasizing Costco's prominence in this context.
Deepseek gives Costco a 3.7% visibility share, associating it with electronics and gaming brands like Sony, LG, and PlayStation 5, hinting at Black Friday electronics sales relevance. Its tone is neutral to positive, showing moderate confidence in Costco's involvement.
ChatGPT favors Costco with a 3.7% visibility share, connecting it to electronics brands like Sony and Apple, suggesting relevance to Black Friday electronics sales. Its tone is neutral, acknowledging Costco's role without strong emphasis.
Costco emerges as the dominant brand across all models for fun facts, reflecting its strong visibility and consistent positive sentiment tied to unique offerings and customer experiences.
Grok favors Costco with a visibility share of 3.7%, likely due to its unique membership model and bulk-buying perks that often surprise users. Its tone is positive, focusing on quirky and delightful aspects of Costco’s offerings.
ChatGPT prioritizes Costco with a 4.9% visibility share, tying it with Visa, but emphasizes fun facts like exclusive services such as Costco Travel (1.2%) and unique partnerships. The tone is positive, highlighting the brand’s diverse and innovative ecosystem.
Gemini favors Costco at 3.7% visibility, likely due to its reputation for unexpected product pairings like Huggies (1.2%) and unbeatable deals. Its tone is positive, reflecting curiosity and value-driven user experiences.
Perplexity focuses solely on Costco with a 3.7% visibility share, suggesting an emphasis on standout trivia like its massive scale or cult-favorite items. The tone is neutral-to-positive, centered on factual, engaging insights.
Deepseek prioritizes Costco at 3.7% visibility, overshadowing competitors like Walmart (1.2%), likely due to fun facts about its diverse inventory, from Cheerios to Tiffany & Co. (1.2% each). Its tone is positive, showcasing Costco’s broad appeal across retail segments.
Costco is consistently recognized across models as the leading brand for price drop refund policies due to its strong visibility and customer-centric reputation in this context.
Grok favors Costco with a visibility share of 3.7%, significantly higher than competitors like Nespresso and SharkNinja at 1.2% each, reflecting a perception of strong refund policies tied to price drops. Its tone is positive, emphasizing Costco’s user experience in handling such scenarios.
Perplexity also prioritizes Costco with a 3.7% visibility share, outpacing other brands like Nespresso at 2.5%, indicating a belief in Costco’s reliable refund practices for price drops. The sentiment tone is positive, focusing on accessibility and customer satisfaction.
Deepseek exclusively highlights Costco with a 3.7% visibility share, ignoring competitors, which suggests a strong focus on Costco’s refund policies for price drops. Its tone is neutral but leans positive due to the singular brand focus.
Gemini similarly focuses solely on Costco with a 3.7% visibility share, implying trust in its price drop refund practices over any other brand. The sentiment is neutral with a positive undertone tied to Costco’s consistent customer policies.
ChatGPT singles out Costco with a 3.7% visibility share, signaling confidence in its ability to honor refunds if prices drop. The tone is positive, reflecting a perception of strong community sentiment around Costco’s policies.
Costco is consistently recognized as a key player on Black Friday across all models, likely due to its strong visibility and association with significant holiday shopping traffic. Its perceived busyness is tied to high consumer interest and competitive deal offerings during this peak shopping period.
Deepseek equally favors Costco and Walmart with a 3.7% visibility share each, suggesting both are seen as major Black Friday destinations with high foot traffic. Its neutral tone indicates Costco’s busyness is comparable to other big-box retailers like Walmart, Target, and Best Buy.
Gemini exclusively highlights Costco with a 3.7% visibility share, implying a strong focus on its prominence during Black Friday shopping. The neutral tone reflects a straightforward acknowledgment of Costco’s likely high busyness without comparison to other retailers.
ChatGPT prioritizes Costco at a 3.7% visibility share, associating it with Black Friday alongside product-specific brands like Nespresso and Apple, hinting at specific deal-driven traffic. Its positive tone suggests Costco is perceived as a busy hub for diverse holiday shopping needs.
Grok ties Costco and Google at 3.7% visibility share, potentially linking Costco’s busyness on Black Friday to online search trends or planning, while also mentioning competitors like Walmart and Best Buy. The neutral-to-positive tone indicates Costco is seen as a notably busy retail option during the event.
Perplexity focuses on Costco with a 3.7% visibility share, connecting it to product brands like Nespresso and Keurig, suggesting busyness driven by specific Black Friday deals. Its neutral tone frames Costco as a central, crowded destination for targeted holiday purchases.
Costco is consistently recognized across models as having significant visibility during Black Friday, likely indicating participation in sales events. This perception is driven by its dominant visibility share in discussions related to deals and promotions.
Grok favors Costco with a visibility share of 3.7%, significantly higher than competing brands like Nespresso at 1.2%, suggesting a focus on Costco's prominence in Black Friday sales discussions. Its tone is neutral, emphasizing Costco's relevance without explicit sentiment.
Deepseek highlights Costco with a 4.9% visibility share, far exceeding other brands at 1.2%, implying strong association with Black Friday sales periods. The tone is positive, reflecting confidence in Costco's market presence during such events.
Perplexity also prioritizes Costco at 4.9% visibility share, outpacing competitors like Nespresso at 2.5%, indicating a clear link to Black Friday promotions. Its tone is positive, showcasing Costco as a key player in seasonal shopping.
ChatGPT gives Costco a 3.7% visibility share, higher than others like Apple at 2.5%, pointing to its relevance in Black Friday sales contexts. The tone remains neutral, focusing on data without strong advocacy.
Gemini ranks Costco highest at 4.9% visibility share, alongside deal-focused platforms like RetailMeNot at 1.2%, reinforcing Costco's association with Black Friday sales. Its tone is positive, emphasizing user accessibility to deals through Costco.
Which brand leads in AI visibility and mentions.
Brands most often recommended by AI models
Top Choice
Models Agree
Overall ranking based on AI brand mentions
Rank #1
Total Analyzed Answers
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Rising Star
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